Generative Language Models • AI • Consumer AppsResearched application of generative AI technology to current consumer and business needs.Launched an AI-powered analysis platform, Nano, currently in early access.

Mobile Apps • Remote Management • Recommendation SystemsLed product team to add mobile apps to Oddbytes' existing suite of web extensions.Spearheaded the development of Oddbytes' flagship retail application, Eureka Shopping; conducted consumer interviews and user experience (UX) research to determine market fit.Coordinated cross-functionally with engineering, data science, and marketing teams to synchronize in-app content with social campaigns during iOS launches.Used storytelling skills to present product concepts, roadmaps, and goals to colleagues, generating excitement and organizational buy-in for the new business strategy.Led change in internal culture to encourage a focus on product-led development, establishing key processes and standard operating procedures (SOPs) that resulted in a stronger product function and greater team agency. Hired, trained, and managed seven remote direct reports across multiple time zones and continents.

Strategic Consulting • Privacy • Ad TechBuilt a strategic plan across multiple teams for the evolution of Amazon's ad server platform to eliminate cookie-based tracking and adopt new, privacy-complaint advertising strategies.

Mobile Messaging • Growth • Team BuildingDirected and grew the product team from three to ten product managers over three quarters as the company tripled in size, ensuring processes were scalable while mentoring new team members.Led product brainstorming for Attentive’s mobile SMS software-as-a-service (SaaS) platform, extending the core push-messaging platform with dialog and interaction features.

Global Operations • Ad Tech Strategy • Machine LearningDirected product team for the Criteo Brand Solutions platform after acquisition of HookLogic, integrating a team of five direct reports which blended former Hooklogic employees with Criteo veteran employees, while coordinating with international engineering, product, and commercial teams in the United States and France.Drove strategic roadmap for the native advertisement retailer platform, as well as performance-based media products for retailer-distributed brands.

Product Management • Retail Ad Tech • Machine LearningOversaw the product management and project management teams for HookLogic Exchange, a performance advertising SaaS platform that delivered brands premium placement across a network of e-commerce sites that included Walmart, Target, BestBuy, and others; resulting in revenue growth from $0 to $100MM ARR over four years. Built, developed, and guided a robust multidisciplinary team, scaling processes and increasing membership from a solo endeavor at product launch to a team of 20. Collaborated cross-functionally with business stakeholders, development teams, and data science personnel to ensure that product development processes and roadmap aligned with strategic needs.

Application Architecture • Agile Development • Customer ExperienceServed as product architect for the Endeca Guided Search product line, an industry-leading eBusiness platform that powered 45 of the top 100 internet retail sites in 2011. Used a Java framework for content delivery in Endeca’s customer experience management offering, using experience in software engineering to develop front-end application architecture.Worked alongside multiple teams in an Agile development environment, coordinating with product management teams and advising on strategic decisions regarding product roadmaps.

Technical Best Practices • User Experience • Trusted Technologist for Strategic AccountsDeveloped and built the solutions architecture team to engage with clients during the sales process, understand consumer needs, and craft a website design that used a faceted search program to improve user experience.Served as a central communication point between Endeca’s product management, engineering, sales, and consulting groups, advising teams on roadmap direction based on field observations. Oversaw user experience, information architecture, and data architecture tracks to ensure that project vision was met, working with customer architects to establish technical applications; launched site redesigns with major clients such as ConsumerReports, ESPN, and Expedia.

Big Data and Analytics • Game Design • Bootstrapped StartupCo-founded game middleware startup. Worked part-time to develop and test game data analytics server and recommendation engine. Planned marketing and collateral to bring product to market and advertize at game developer conventions. Led deployment on successful product launch and integration into commercially available independent games.

Control Systems • Project Management • Java Development LeadTechnical lead and project manager for a data visualization and control automation system. Participated in the release planning process, and led small development “SWAT teams” on specific initiatives. Acted as liaison to strategic customers. Managed a relationship with IBM under New Vision Systems for their flagship manufacturing facility, instrumental in IBM’s eventual purchase of the company. * - NVS, Inficon 2001-2004, acquisition by IBM

Natural Language Processing • Incubator • Chat SystemsLed agile development teams in accelerated development cycles for a natural language processing/generation (NLP/NLG) incubator venture. Researched and tested models using templated contexts to power chat platforms, focusing on the use of controlled disambiguation triggered by semantic analysis.

Offshore Project Management • Java Architect • Systems IntegrationWorked as both an Architect and Project Manager in onshore/offshore hybrid consulting company, leading teams of up to 20 people. Revised company’s internal design and development methodology to better accommodate remote development in company’s Jordanian office, and facilitated internal training courses on design and development process, and risk analysis.

Fixed Time/Fixed Price Consulting • Design and Facilitation • Systems IntegrationWorked as a developer, customer facilitator, and technical lead on projects in various industries, ranging from internal enterprise applications, to public e-commerce sites.