Cayla Osborn Email & Phone Number

Philadelphia, Pa, Us

Hamilton, New Jersey, Us

• Provides strategic leadership, account planning, relationship management (both internal and external) and operational expertise to my team.• Responsible for account growth and profitability, analyzing account activity, then, proactively and strategically increasing the scope of services performed by The Grovery to leverage opportunities to effectively meet client goals.• Develops and delivers holistic strategic marketing plans and sophisticated solutions to meet both agency and client needs for a variety of clients in verticals including pharma; digital health innovations and therapeutics; and consumer packaged goods.• Sets expectations for clients and coworkers, managing account workloads and flow through the utilization of the expertise of project managers and in-line with agency policy and procedures.• Serves as the organizer of agency resources to meet clients’ strategic goals by efficiently collaborating with and delegating to agency resources.

Hamilton, New Jersey, Us

Cedar Knolls, New Jersey, Us

• Strategic planning, development and execution of integrated, multi-channel launch campaigns for multiple indications used for the treatment of rare epilepsy.• Developed branded and unbranded lead generation programs, including digital rich media ads; Facebook and Instagram ads; and CRM email campaigns via collaboration with medical, media and creative teams.• Account lead for all branded and unbranded paid and organic digital and social media initiatives, including development of look-and-feel/voice, content calendar creation and reporting.• Responsible for tagging, linking and submitting all MLR/Veeva Vault submissions.

Newtown, Pa, Us

• Strategic planning, development and execution of integrated, multi-channel marketing plans for startup and established medical device brands, including precision medicine, oncology, lab, pain management therapies and ophthalmologic verticals. • Account lead for all client initiatives, including content development, communications strategies, digital experiences and advertising tactics, to ensure quality and timely deliverables aligned with client goals. • Collaborate with clients and internal teams to create and bring to life innovative ideas and strategic solutions for product launches, awareness/consideration campaigns and lead generation programs. • Digital and social media strategist responsible for channel and content audits and analyses; overarching media strategies and plans; program implementation, monitoring and optimizations; and reporting of KPIs.

Lambertville, Nj, Us

• Strategic planning and coordination of tactical executions that best support the clients’ goals and objectives while staying within agreed upon scopes of work and budgets. • Facilitated Request for Proposal process and all new business presentations, proposal and SOW writing resulting in more than $1 million in new business. • Guided clients through the creative process and provide expertise to deliver innovative solutions across channels. • Increased profitability of accounts by finding efficiencies across departments and cultivating relationships. • Developed overall program/campaign strategies, marketing plans and budgets for 10+ clients in verticals including higher education, retail, real estate, healthcare, senior care, franchise, non-profit and CPG. • Executed large-scale events and promotions for national retail clients including grand openings, fashion shows, shopper incentive programs, holiday shows, etc. • Lead presenter for creative campaigns, media plans and tactical strategies. • Supervised and guided Assistant Account Managers and Account Managers. • Responsible for Account Service team Quote vs. Actuals, projections and financials. • Managed internal relationships across all departments to drive projects with traditional and digital media, social media, interactive and creative teams. • Monitored and analyzed results of marketing initiatives to proactively provide valuable insight and optimizations. • Researched industry trends to proactively up sell existing clients and engage prospective clients. • Completed 12-week Leadership Development Program and awarded Top Presenter and Top Public Speaker.

Lambertville, Nj, Us

Lambertville, Nj, Us

Conshohocken, Pa, Us

Account Manager & Project Manager, July 2013 – June 2014Project Manager, February 2013 – July 2013• Developed custom branding and advertising solutions for clients in spaces including: Ad Tech, CPG, Healthcare, Non Profit, Financial and Recruitment.• Oversaw all branding and advertising projects for 30+ clients from conception through execution. Projects include full website design (IA, UI/UX, wireframes, design, development); print applications (internal and external marketing pieces); digital applications (banner and display campaigns); TV spot and video production. • Collaborated with clients, design team, development team and vendors to execute projects on time and on budget.• Directed all phases of the project life cycle, multiple projects, people and budgets.• Responsible for content entry, QA-ing and related tasks on WordPress, Sitefinity and custom CMS platforms.• Managed daily, weekly and monthly internal production schedules of 12+ projects per week.• Organized project plans developed with all stakeholders taken into account.• Assigned projects to design and development team members based on talents and personality.• Contacted clients daily to discuss needs, projects in progress and additional opportunities.• Engaged potential and current clients and partners via strategic postings on Facebook and Twitter.• Generated and negotiated proposals, estimates and invoices.• Lead Contact for all outside vendors including media buyers, photographers/videographers, printers, developers, etc.• Planned external schedules of deliverables for clients and vendors and handled expectations and obstacles accordingly.• Facilitated and lead bi-weekly production meetings with entire staff.• Forecasted, managed and reported on forecast and pipeline.• Completed Project Management workshops (Spring/Summer 2014).

Philadelphia, Pa, Us

• Cultivated new client relationships resulting in new on-air and online business.• Performed strategic prospecting in top spending categories: Auto, Healthcare, Education, Financial, and Home Improvement.• Developed custom on-air and digital advertising strategies tailored to clients’ needs.• Created and negotiated proposals.• Collaborated with marketing, traffic, production, finance and programming teams to execute innovative on-air/online/on site programs.• Responsible for copy writing and on-air commercial/vignette series ideation.• Provided impeccable customer service to clientele via phone, email, and face-to-face interaction.• Certified Radio Marketing Professional by the Radio Advertising Bureau (June 2012).

Philadelphia, Pennsylvania, Us

• Revenue generation in Healthcare, Auto, Pharmaceutical, Telecom, and Entertainment categories resulting in over $3.7 million.• Manage major accounts for agencies including Centro, Universal McCann, Cox Digital Solutions, Tierney Communications, Harmelin Media, and others resulting in $250,000+ of incremental spends.• Led meetings with ad agencies to discuss our core product offerings and integrated marketing mix.• Create and negotiate proposals, forecast inventory; yield management.• Collaborate directly with and serve as liaison to account executives, managers, agencies, and clients to develop and execute integrated campaigns.• Analyze mid and post-flight metrics of online advertising, mobile campaigns, e-mails, and newsletters to recommend strategic placement and future opportunities.• Research, design, & present to Harmelin Media and other agencies a program demonstrating the ROI of integrated marketing to increase their clients’ spending of a balanced media mix including print, online, mobile, and tablet.• Develop and implement customer service program for account managers to service accounts, deliver campaigns, and up-sell revenue.• Proficient in Dart for Publishers, Dart Sales Manager, Clickability, and Data Management Software.

Master Of Science, Digital Communications, Advertising

Bachelor Of Arts, Advertising/Public Relations And Psychology