As a franchisee of the Berlin & Doughnuts brand at GaiaShopping, the main challenge was to captivateand retain the Shopping Center's customers by offering quality service in addition to the brand's products.

Social media management (Instagram / Facebook)Production of look book collections (photos / editing / layout)Trade marketing supportNational and International Fairs

Managed marketing initiatives for a high‑profile project located in a historic building in Porto, Portugal.Successfully preserved the unique characteristics of the environment while implementing innovativeapproaches for the public.Oversaw the entire lifecycle of the Food Court project, including involvement in architecture, lighting,and interior design.Developed partnerships with existing shows to enhance the overall project experience.Demonstrated ability to navigate challenges and deliver effective marketing solutions in a dynamicenvironment.

Launched entrepreneurial journey by introducing the product to small shops and personal contacts.Expanded market reach by progressing to neighboring areas and prominent garden center stores.Implemented strategic growth initiatives, diversifying services and establishing a robust client base.Prioritized sustainability in operations to align with contemporary business practices.Demonstrated adaptability and success in scaling operations for sustained business growth.Product Owner for projects with sustainable appeal for childrenResponsible for the trade marketing in São Paulo and Rio de Janeiro areaCo brand with several brands and artists such as Timberland, Turma da Mônica cartoon and Chilli Beans.

Key contributor to shaping and executing promotional strategies for a proto Disney Store chain.Conducted market research to comprehend local consumer preferences, informing targeted marketing campaigns.Created compelling content for diverse channels, including social media, email, and in‑store displays.Advanced to oversee brand management, ensuring alignment with Disney's overarching brand identity.Collaborated with cross‑functional teams, integrating marketing initiatives seamlessly into the customer experience.Demonstrated adaptability and progression within the evolving Disney Store chain.

Shaped distinct brand identity for Chilli Beans fashion accessories through strategic marketinginitiatives.Conducted market research to understand consumer trends and executed targeted campaigns toenhance brand visibility.Established emotional connections between products and the audience through engagingstorytelling and positioning.Utilized digital platforms and social media to amplify brand presence, fostering a community aroundaccessories.Implemented continuous market feedback analysis, facilitating agile adjustments for brandrelevance.Served as Product Owner for high‑end customers, overseeing sunglasses and watches categories.Contributed to institutional and retail campaigns, managing a branding budget of BRL 8 million.Led a collaborative team of four employees in various marketing functions.Orchestrated Chilli Beans' presence at the Rock in Rio festival, including product lines, parkactivations, and a sustainable pop‑up store.Represented Chilli Beans at international fairs (Bread and Butter ‑ Berlin and Barcelona).Spearheaded co‑branding actions with designer Alexandre Herchcovitch at São Paulo Fashion Week.