Chris founded Dumbo Strategy Factory (DSF) to operate as a hybrid between a fractional executive and project-based consulting firm. DSF serves clients who do not need the bells, whistles, or high overhead costs of traditional management consulting firms but are looking for a flexible source for high-impact problem-solving, C-level and Board-ready plans, and deep partnership from a credible expert. Select engagementsMarket-leading Global Brewer* Partnered with Marketing and Strategy leadership to apply best practices and rewire marketing processes from insight to outcome for North American Zone* Stood up and ran project management routine for BU President to successfully navigate route-to-market transformation occurring in Ontario, Canada as selling outlets increased 4x due to change in regulationPremium Spirits Company * Partnered with BU President and Americas Leadership team on articulating go-forward resource allocation to Board and identifying implications for structure Private Equity and New Ventures* Supported newly appointed CEO of an RV accessories company to develop a 5-year strategy and communicate plan to Board and sponsor* Developed business plan for a potential new retail concept in consumer health* Incubated a Google Workspace productivity tool with a co-founder to be launched in Q4

Deep experience in marketing and commercial transformations, including portfolio and brand strategy, resource allocation, market entry strategies, route-to-market and channel strategies, consumer insights, and leveraging AI and advanced analytics (AI@Scale) to unlock profitable growth. Have advised multiple Chief Marketing Officers (CMOs) on how to translate their agendas into comprehensive marketing transformations.Within the consumer industry, significant experience in packaged foods, beer, spirits, plant-based alternatives, and premiumization trends across sectors.Serve as Node for the Consumer Practice in the Northeast, lead Alumni Relations and Career Services for the Brooklyn office, and serve on the career development and evaluation committee (CDC) for Project Leaders.

Principal in the New York office working extensively in the Consumer and Marketing, Sales, and Pricing (MSP) practices. Primary experience was leading teams and client relationships for Consumer Products clients with a particular focus on sales and marketing strategy. Topic expert in beverage alcohol and data-enabled (Next Gen) sales.

Project Leader in the New York office working extensively with clients in the Consumer Practice with an emphasis on clients in beverage alcohol. Project work focused on strategy and growth topics including distribution, sales effectiveness, digital/ ecommerce, and M&A.

Joined BCG as a Consultant in September 2012 and worked on Media and Consumer cases, including growth strategy for a consumer business media company, operational improvement for diversified American and Canadian media companies, and US brand strategy for a leading beer brand. Additional project experience in the US and Europe on telecoms, technology, and private equity.

Staffed on post-merger integration and strategy for Fortune 50 retailer’s $400M+ acquisition of ecommerce company