• Hired to create a content campaign to communicate Curbio's revised Covid related messaging for this fast growing tech real estate start up.• The campaign’s objective was to attract relevant search traffic and leads from real estate agents, while gaining authority in the space and growing the brand presence through social.• Campaign: Our team produced a series of three (30-45 second) videos for the website, which were repurposed into paid ad & social media spots, blogs and integrated into email marketing & webinars.• Results: Saw a 59% increase in website traffic (compared to previous period), generated 224 leads, 54 opt ins and 110 new social media followers. Email open rates increased from 28.1% to 32.95% and CTR from 10.53% to 15.78%.

• Raised $500k in monies to found start up to provide USDA certified allergen, "free from" food for children with dietary restrictions.• Closed deal with multiple food distributors, including United Natural Foods Inc. (UNFI, North America’s largest food wholesaler and distributor) to bring allergen free CPG product to market.• Products were sold in over 300 natural food stores, including Wegmans.• Created comprehensive content marketing strategy and content package, which included videos, eBooks, blogs, email marketing and more. Blogging team included 15 rotating health writers.• Partnered with the Celiac Disease Foundation to produce eBook, which was downloaded more than 5,000 times, generating brand awareness and driving product sales.

• Managed digital, content and social media strategy for five websites for this climate solutions non profit.• Managed a team of producers, writers and social media managers, who produced videos, wrote daily blogs, success stories and social media posts to generate brand awareness, thought leadership, website traffic and leads.• Created campaigns to enlist community leaders in climate action. We partnered with the National Cathedral to develop a two-day event to bring Christian, Jewish, Muslim and other national leaders to Washington DC to express support for Pope’s call to action on climate change.• Campaign: We produced a series of videos and written reports on the event, with the goal of enlisting new leaders and driving website traffic.• Results: 245 new faith leaders joined Blessed Tomorrow (faith-based sector of ecoAmerica), had an increase of website traffic by 150% for 6 weeks following the event and increased social media following by 45% on Twitter.

• Managed marketing and branding for this $25 Million Dollar B2B market research company.• Utilized Hubspot to create inbound content marketing strategy to increase conversion rates and generate a higher return on marketing investments for Market Research products & services.• Created a mix of viewing experiences: Report Video series (Brought market research reports to life via video, In a Nutshell (Report Highlights), Snapshots (employee stories) and Market Research How2’s.• Clients included Visa, Goldman Sachs, Whole Foods & Petco.

• Founded and managed this digital marketing firm to help clients achieve business goals and milestones through online content marketing strategies.• Hired by The Jane Goodall Institute to create campaign to help increase donations, website traffic and brand awareness (utilizing 1600 hours of never-before-seen chimpanzee video footage).• Campaign: My team and I digitized, logged, tagged and edited the footage into an online web series. I closed a footage licensing deal with Getty images, as well as a TV deal with the BBC.• Results: The campaign raised $695,000 dollars in the first 6 months, increasing donations by approximately 6% and drove brand awareness and thought leadership for the Institute.• Clients also included Busch Gardens/Sea World, The Defense Intelligence Agency and Tara Brach.

• Took pitches for and developed programming concepts for television series/specials for this DC based television production company.• Developed budgets, secured funding, recruited & managed staff, approved scripts/video cuts and ensured product was of highest quality.• Managed multi-million-dollar productions (television & web) simultaneously.• Clients included Discovery Communications, the National Geographic Channel, Animal Planet, TLC Network and The Science Channel.

• Recruited by top-tier television executive to launch and manage west Coast business for this New York based television production company.• Within 6 months of hire, closed $3.2M in business and expanded brand into non-fiction programming arena.• Developed concepts for, sold and produced 100 episodes of television series for E! Entertainment Network.• Hired and managed a team of 50, including producers, writers & designers.• Had full P&L responsibility for multi-million-dollar production.

• Developed a video-centric customer support platform for leading consumer electronics companies to help them improve the initial customer experience.• Raised $9.4m in venture capital; recruited 75 mission-critical staff.• Backed by JP Morgan Partners, Thomas Weisel Partners, and executives from Goldman Sachs. Sold to SatisFusion in 2001.• Worked with team to build and manage a twenty thousand square foot digital video studio to produce thousands of web videos for client distribution.• Developed sustainable revenues with clients including General Electric, Yamaha Electronics, and Maxtor.

• Responsible for generating, developing and producing non-fiction cable television business with full P&L responsibility.• Created and pitched concepts to TV Networks for national television series.• Managed creative development and production and supervised producers, writers, musicians, designers.• Managed new business development and all client relationships.• Clients included CBS, Lifetime Television, Twentieth Century Fox and Animal Planet.