Cindy Freishtat Email & Phone Number

Potomac, Maryland, United States

• Hired to create a content campaign to communicate Curbio's revised Covid related messaging for this fast growing tech real estate start up.
• The campaign’s objective was to attract relevant search traffic and leads from real estate agents, while gaining authority in the space and growing the brand presence through social.
• Campaign: Our team produced a series of three (30-45 second) videos for the website, which were repurposed into paid ad & social media spots, blogs and integrated into email marketing & webinars.
• Results: Saw a 59% increase in website traffic (compared to previous period), generated 224 leads, 54 opt ins and 110 new social media followers. Email open rates increased from 28.1% to 32.95% and CTR from 10.53% to.

Washington D.C. Metro Area

• Raised $500k in monies to found start up to provide USDA certified allergen, "free from" food for children with dietary restrictions.
• Closed deal with multiple food distributors, including United Natural Foods Inc. (UNFI, North America’s largest food wholesaler and distributor) to bring allergen free CPG product to market.
• Products were sold in over 300 natural food stores, including Wegmans.
• Created comprehensive content marketing strategy and content package, which included videos, eBooks, blogs, email marketing and more. Blogging team included 15 rotating health writers.
• Partnered with the Celiac Disease Foundation to produce eBook, which was downloaded more than 5,000 times, generating brand awareness and driving product sales.

Washington D.C. Metro Area

• Managed digital, content and social media strategy for five websites for this climate solutions non profit.
• Managed a team of producers, writers and social media managers, who produced videos, wrote daily blogs, success stories and social media posts to generate brand awareness, thought leadership, website traffic and leads.
• Created campaigns to enlist community leaders in climate action. We partnered with the National Cathedral to develop a two-day event to bring Christian, Jewish, Muslim and other national leaders to Washington DC to.
• Campaign: We produced a series of videos and written reports on the event, with the goal of enlisting new leaders and driving website traffic.
• Results: 245 new faith leaders joined Blessed Tomorrow (faith-based sector of ecoAmerica), had an increase of website traffic by 150% for 6 weeks following the event and increased social media following by 45% on.

Rockville, MD

• Managed marketing and branding for this $25 Million Dollar B2B market research company.
• Utilized Hubspot to create inbound content marketing strategy to increase conversion rates and generate a higher return on marketing investments for Market Research products & services.
• Created a mix of viewing experiences: Report Video series (Brought market research reports to life via video, In a Nutshell (Report Highlights), Snapshots (employee stories) and Market Research How2’s.
• Clients included Visa, Goldman Sachs, Whole Foods & Petco.

Washington DC

• Founded and managed this digital marketing firm to help clients achieve business goals and milestones through online content marketing strategies.
• Hired by The Jane Goodall Institute to create campaign to help increase donations, website traffic and brand awareness (utilizing 1600 hours of never-before-seen chimpanzee video footage).
• Campaign: My team and I digitized, logged, tagged and edited the footage into an online web series. I closed a footage licensing deal with Getty images, as well as a TV deal with the BBC.
• Results: The campaign raised $695,000 dollars in the first 6 months, increasing donations by approximately 6% and drove brand awareness and thought leadership for the Institute.
• Clients also included Busch Gardens/Sea World, The Defense Intelligence Agency and Tara Brach.

Washington DC

• Took pitches for and developed programming concepts for television series/specials for this DC based television production company.
• Developed budgets, secured funding, recruited & managed staff, approved scripts/video cuts and ensured product was of highest quality.
• Managed multi-million-dollar productions (television & web) simultaneously.
• Clients included Discovery Communications, the National Geographic Channel, Animal Planet, TLC Network and The Science Channel.

Los Angeles, CA

• Recruited by top-tier television executive to launch and manage west Coast business for this New York based television production company.
• Within 6 months of hire, closed $3.2M in business and expanded brand into non-fiction programming arena.
• Developed concepts for, sold and produced 100 episodes of television series for E! Entertainment Network.
• Hired and managed a team of 50, including producers, writers & designers.
• Had full P&L responsibility for multi-million-dollar production.

Greater Los Angeles Area

• Developed a video-centric customer support platform for leading consumer electronics companies to help them improve the initial customer experience.
• Raised $9.4m in venture capital; recruited 75 mission-critical staff.
• Backed by JP Morgan Partners, Thomas Weisel Partners, and executives from Goldman Sachs. Sold to SatisFusion in 2001.
• Worked with team to build and manage a twenty thousand square foot digital video studio to produce thousands of web videos for client distribution.
• Developed sustainable revenues with clients including General Electric, Yamaha Electronics, and Maxtor.

Greater Los Angeles Area

• Responsible for generating, developing and producing non-fiction cable television business with full P&L responsibility.
• Created and pitched concepts to TV Networks for national television series.
• Managed creative development and production and supervised producers, writers, musicians, designers.
• Managed new business development and all client relationships.
• Clients included CBS, Lifetime Television, Twentieth Century Fox and Animal Planet.

Greater New York City Area

Bachelor Of Arts, Sociology

Journalism

Activities and Societies: traveled through Europe on a u-rail pass and had the time of my life

Bachelor'S Degree