KEY CONTRIBUTIONS:• Paid Media Strategy: Develop and implement effective paid media strategies to maximize client visibility and return on investment. This includes understanding client objectives, researching market trends, and leveraging various digital platforms to create compelling media campaigns.• Campaign Management: Oversee the execution of media campaigns from start to finish. This involves coordinating with different teams, ensuring campaigns are launched on time, monitoring performance, and making necessary adjustments to optimize results.• Campaign Reporting and Analysis: Conduct comprehensive analysis and reporting of campaign performance. You will be responsible for gathering data, interpreting results, and providing insightful recommendations to enhance future campaigns. Your analytical skills will play a crucial role in understanding key performance indicators and translating them into actionable insights for our clients.

I bring a passion for innovative advertising and a commitment to client success to every project. With nearly 15 years of experience in the advertising industry, I specialize in helping small startups and medium-sized businesses not just compete but thrive in their respective markets through strategic paid advertising.I provide personalized advertising services that cover everything from strategy development and ad creation to campaign execution and optimization. My focus is on leveraging various digital platforms—Meta (Facebook, Instagram), LinkedIn, TikTok, Google, and more—to ensure maximum visibility and engagement for your brand.My goal is to arm our clients with the tools and knowledge necessary to strategize, create, and launch successful advertising campaigns. I am dedicated to demystifying digital advertising and making it accessible, understandable, and effective for businesses with big ambitions but limited resources.Partner with me, let's build your story through precision-targeted advertising that delivers real results.

Real estate investments in Chicago, London and New York.

KEY CONTRIBUTIONS:***Startup successfully acquired in September 2023***• Spearheaded strategic initiatives that propelled the company to become the #2 biggest classified advertising website (behind Craigslist) and becoming one of the fastest-growing startups in the Seattle, driving a 58% first year revenue increase and solidifying our position as a top contender.• Architected and launched a Meta (Facebook & Instagram) paid media program delivering high-quality traffic and conversions, which boosted company ROI by 166% ROI in the first two years.• Streamlined and automated digital marketing reporting using smart marketing automation, reducing reporting time by 40% and boosting team productivity by 44%.• Developed and executed data-driven organic content strategies across social media, email, and website channels, achieving a 31% increase in website engagement and a 15% conversion rate growth within six months.• Led and mentored a high-performing team of 8 digital marketing professionals, cultivating a culture of innovation and strategic execution. Fostered a over 212% ROI improvement through the team's development and implementation of innovative campaigns.ACHIEVEMENTS:•Created software enabling mass-scale ad production, increasing capacity from 4 ads to 10,000+ at once, showcasing innovative scalability.•Collaborated with engineering for marketing automation advancements, including bidding bots and efficient ad creation, enhancing team productivity and ad relevance.•Launched a market-leading paid social program that outperformed traditional Google/Bing accounts, establishing a new revenue benchmark for the company.•Rapidly grew social advertising profits from zero to nearly $5M in three years, demonstrating exceptional growth strategy execution.•Developed an organic social and content marketing strategy generating $300K annually, proving the power of strategic content.

Lead Ticketmaster North America's social media and content marketing strategies, directing efforts across multiple platforms and overseeing analytics, KPIs, and content creation. Spearhead high-impact social media promotions and sweepstakes, aligning with industry giants and managing significant projects with precision. My strategic approach and leadership significantly enhance engagement and foster Ticketmaster's brand growth.KEY CONTRIBUTIONS:•Consistently demonstrated the tangible value of social marketing by driving significant ticket sales and digital engagement. • Spearheaded campaigns that generated $6.4 million in ticket sales in 2013 and 2014, with an ROI of up to 494%. Successfully sold over 100k tickets and propelled more than 2 million clicks to ticketmaster.com through strategic social efforts.•Redesigned and revamped editorial strategy for the Ticketmaster blog taking it from 1,000 monthly visitors to 50,000+ in 3 months (http://blog.ticketmaster.com).•Managed all social marketing for Ticketmaster North America, TicketsNow, NFL Ticket Exchange and NHL Ticket Exchange (20+ channels).•Managed large-scale promotions with all major leagues (NFL, NHL, etc.), festival clients and large music artists like Prince, Britney Spears & Garth Brooks.•Oversaw reporting internally and for clients of Ticketmaster. This involved weekly, monthly, and quarterly reports for the company, clients, and partners.•Establish KPIs and track weekly / monthly analytics for web traffic, ticket sells, and revenue sold by all social media channels ACHIEVEMENTS:• Sold over $6.4M in ticket sales in music, sports and entertainment in 2 years on social media.• Sold 250k+ direct tickets through organic social media marketing strategies• Grew fans and followers across all social networks by 280% in 2 years• Worked and built relationships with major clients: All major leagues (NFL, NHL, NBA), and large artists (Lady Gaga, Britney Spears, Kenny Chesney, Cirque Du Soleil)

KEY CONTRIBUTIONS:•Comprehensive Analytics Leadership: Spearheaded monthly and quarterly reporting for Cartoon Network, analyzing performance metrics across nearly 40M fans on all Facebook Show Pages, demonstrating my proficiency in data analysis and strategic insights.•Detailed Performance Analysis: Conducted in-depth monthly reporting for 14 Cartoon Network Facebook Show Pages, ensuring key stakeholders were informed of engagement trends and content performance.•Strategic Content Insights: Developed a Monthly Trend Report that provided actionable recommendations to the Chief Marketing Officer (CMO), optimizing content strategies across all Show Pages to enhance audience engagement and content effectiveness.•Targeted Reports for Decision Making: Generated ad-hoc reports for senior management across all show pages, offering timely insights for strategic decisions and operational improvements.•Engagement Optimization: Experimented with and refined various strategies leveraging Facebook's Edgerank algorithm to significantly increase engagement, showcasing my ability to adapt and innovate for better results.•Brand Development Strategies: Proposed impactful recommendations to strengthen brand presence and deepen fan engagement, highlighting my strategic vision and commitment to brand growth and audience connection.

KEY CONTRIBUTIONS:• Plan & execute social media strategies and execution • Managed all paid social marketing efforts for social fan acquisition, PPC and app install campaigns.• Project management of major social media campaigns such as the 2012 US Olympics promotion• Community Management for both DeVry University and it's Keller Graduate School of Management. • Established the Social Media Servicing process for DeVry University & Keller Graduate School of Management, which handles social issues and routes to the right expert in the university to answer• I was chief-listener, which lead me to monitor conversations using social media monitoring tools to help brand sentiment and issue resolution. It was my responsibility to route low/high-level customer service issues to the appropriate department for resolution; working directly with a group of directors, presidents, and executives. • Managed and trained a team of 12 community engagers/influencers who work remotely and on-site• I managed the integrated social media editorial calendar with the marketing, PR, brand and agency teams. • Established DeVry & Keller's ambassador & influencer program called The DriVen Class.

• Lead all Community Management for DeVry & Keller• Campaign Management for highly visible campaigns• Implemented large strategies to help move DeVry as a social business

• Community Management • Issue Management• Listening and responding using social media tools• Managing content calendar and all communications with students and alumni• First employee to build out DeVry's social media team

KEY CONTRIBUTIONS:•Awarded the Stevie Award for my role in crafting the winning nomination in the financial blog category for WeSeed, demonstrating exceptional writing and strategic thinking.•Led Reputation and Brand Management for PEAK6 Online properties (WeSeed, OptionsHouse, PEAK6, ONN.tv), establishing and upholding a positive online presence and company image.•Proactive Online Engagement: Actively addressed customer feedback across digital platforms, ensuring positive experiences and mitigating negative impressions.•Drove Web Traffic: Spearheaded efforts to boost website traffic through strategic use of content aggregators (like Digg, Reddit, StumbleUpon) and social media channels (including Facebook, Twitter, MySpace, YouTube), showcasing my ability to leverage digital tools for brand visibility.•Social Media Strategy Pioneer: Developed and formalized Social Media Optimization (SMO) strategies and tactics, establishing myself as a functional expert in social media strategy execution.•Analytics Expertise: Analyzed and reported on key site metrics from social media platforms, providing valuable insights for strategy refinement.•Content Creation: Contributed as a writer and blogger for PEAK6 Online subsidiaries, enhancing brand narratives and engaging with our audience through compelling content.•Video Content Management: Oversaw the organization's video content library, ensuring a rich and accessible multimedia resource for marketing and engagement.•Event Execution: Collaborated closely with the Corporate Marketing Department to orchestrate memorable company events, enhancing brand engagement and internal culture.