Christian Francis Vanderhoef Email & Phone Number

Brooklyn, New York, United States

- Content planning for 60+ clients with the goal of gathering more leads via search and referral sites- Auditing site performance to suggest technical adjustments, or make changes to better site performance - Running a new service offering focused on creating engaging content to drive visitors through a funnel- Generating detailed keyword lists for organic search and paid search for clients’ service offering and geographical focuses followed by providing catered content to meet their goals- Strategizing how site content, media content, social content, and other materials interact to generate leads- Studying Google Analytics metrics, keyword rankings, and successful lead information as KPI- Exploring new linkbuilding opportunities for clients’ needs through directories, guest blogging, or editorials- Managed a migration of client Google Analytics from UA to GA4 and in Google Tag Manager- Used heat maps to explore new opportunities for conversions/goals on key pages- Managed Display Ad campaigns through Google, Taboola, & Outbrain- Adjusted Google Ads campaigns for keywords, headers, descriptions, and negative keywords- Management of Google Business Profile and other local marketing tools- Use of tools such as Screaming Frog, SEMRush, Majestic, Agency Analytics, Google Search Console, and more to make educated decisions- Use of call tracking software and integration for swapping on client sites- Providing operations & IT maintenance for software services and hardware

Holbrook, New York, United States

I was a bartender and a server for a Mexican Restaurant where I catered to my passion for curating cocktails. You can find some custom cocktails on my website.

New York, New York

- Led the development of a new Help Center, ran A/B tests, and integrated Google Analytics to record key data such as page traffic, click-through rate, bounce rate, and visitor source- Decreased inbounds of up to 28.7% year-over-year through analysis of issue trends in the tickets, flowers, and auto categories- Created a training program that was able to train our new Customer Experience Associates on the full range of products 50% faster- Communicated with customers through voice, chat, and email

Buffalo/Niagara, New York Area

- Managed a full visual rebrand aimed to improve brand presence and provide clear branding guidelines- Collaborated with designers to create a new website layout and then built the website using my knowledge of Wordpress, HTML, CSS, and SEO

Rochester, New York Area

- Directed a team of 6 artists, a web developer, and a social media manager to publicize over 50 events digitally and physically- Established a digital-focused marketing strategy that cut paper usage by 54% and reorganized the team process to matchThe Marketing Coordinator position allowed me to develop the marketing department further and manage the marketing team. Under my leadership were 6 Staff Artists, a Social Media Manager, and a Web Developer. During my leadership, the publicity creation process had been restructured for a more digital-focused and artist-friendly approach, visual brand adjustments were made for an organizational restructuring, social media content was diversified and increased, boards were installed to increase postage quality across campus and cut back our printing quantity, content on digital displays across campus increased, our website began undergoing redesign and a new internal administration system is being developed, weekly processes for team management were established, website and social media analytics had begun being recorded, and I created a marketing plan with transitional documents to assist my successor.

Rochester, New York Area

As a Resident Advisor (RA), I was responsible for guiding a floor by creating a community, encouraging inclusiveness, increasing campus engagement, promoting health, enforcing policies, and educating residents on academic practices. Ultimately, this position allowed me to develop my soft skills to assist in my already held passion: Help others reach their goals. This position allowed me to understand how to work with individuals on a more intensive level than before because of the experiences and skills I get from being and RA. Residence Life has given me the understanding of how to work with individuals even better than before, especially in sensitive situations. It also provided me with the experience of being a leadership figure that was both friendly and disciplined.

Rochester, New York Area

Being an Event Manager for the College Activities Board at RIT required me to create, plan, coordinate, and run events in a timely manner. This position played a big part in making me who I am today. It helped me develop my basic business skills (i.e. Emailing, Calling, Budgeting, Communication, and more) and guided me to look deeper into marketing and entertainment. Being a part of the College Activities Board has made me realize even more how sometimes small things such as an event can have huge impacts in some people's lives and the same goes with waving to a stranger.

Rochester, New York Area

I worked with dealing with food and customers in a quick paced environment.

Rochester, New York Area

In this role, I was the primary page creator for piecing together the website for RIT Saunders College of Business. This role required that I have an understanding of HTML, CSS, and Content Management Systems (Specifically Drupal), however, it did not require intense coding. I only used a little bit of HTML, for most of the project was placing created content into pages, working with the actual programmers of our template, incorporating the use of correct modules and features, editing the text if needed, establishing correct links, and optimizing the search engine results for each page. Although, my understanding of code is still limited, this gave me a very clear understanding of website construction, project management, and the detail required in a website.

Riverhead, New York

Working at Jimmy Choo was definitely my best experience in retail and one of the most customer service intensive jobs I've had so far. During my time there, I was required to be well acquainted with the merchandise, so I could inform customers about our options and deals charismatically and with confidence. I maintained store appearance regularly and retained information from complaints and compliments on how the store was doing. I was a key holder and was expected to know how to operate the register fairly quickly. It was certainly a positive experience and it helped shape a further understanding of the customer to company relationship.

10 Melville Park Rd, Melville, Ny 11747

Marcum Technology was my first experience assisting with marketing for a business. It allowed me to grasp a better understanding of the business world, marketing, promotion, customer relations, business to business channels and sales, and it has given me the basic groundwork for developing myself into becoming an experienced and effective marketer.

Lake Grove, New York

The job required me to be very observant of my surroundings in order to correct any shelves or closets that were messed up. Although, the job also required me to assist any customers and be upfront about seeing if they need help. This s the job that required me to have great customer service.

Hauppauge, New York

I was responsible for keeping a close eye on many campers. This job taught me how to be patient, work with people in a work environment, pay close attention, and keep my composer. It was a great job to start with.

Bachelor’S Degree, Business/Managerial Economics, Economics

Activities and Societies: Brick City Singers A Capella, Art House, College Activities Board

Bachelor’S Degree, New Media Marketing, Marketing/Marketing Management

Activities and Societies: Brick City Singers A Capella, Art House, College Activities Board

High School, 3.8

Activities and Societies: Robotics, Strategy and Tactics Club, Track and Field, Cross Country, Swimming, Model United Nations, and Theater