Christian Galindo, Ph.D. Email & Phone Number

San Jose, CA, US

• Leading Consumer, Merchant, and Partner Marketing Analytics at PayPal, a global top-tier brand that powers 1/4 of the world's ecommerce.
• Champion a data-driven approach to building a timeless brand with enduring market resonance.
• Define and deliver mission-critical consumer insights and drivers of topline company performance.
• Elevate business efforts by nurturing an organizational culture of analytics and experimentation, improving program strategy and execution, democratizing insights via automation and self-serve reporting, and enhancing.
• Optimize the operations - data - analytics - insight - action - results lifecycle for faster learning and greater impact.

Menlo Park, CA, US

• Founded the Consumer Marketing Analytics practice, building a world-class data science and data engineering team from scratch.
• Built Data Science capabilities spanning the four dimensions of People, Process, Information, and Technology to drive incremental sentiment and engagement across Meta’s social media brands and the growing family of.
• Developed and translated strategic insights into actionable marketing plans and nurtured strong cross-functional partnerships with Marketing, Growth, Media, Product, and Finance. Measured and optimized multi-billion.
• Led Facebook Marketing Data Science throughout my tenure and incubated teams for Instagram, WhatsApp, Messenger, Company Marketing, and Public Affairs.
• Established the Horizontal Marketing Data Science function whose mission is to scale analytics impact through more rigorous, consistent, and transparent methodology; robust tooling and technology; foundational insights.

• Led the Product, Marketing, and Analytics efforts of an early stage technology startup providing a SaaS social recommendation and discovery solution.
• Developed a holistic point-of-view around the use of earned media to provide a marketing-led e-commerce experience, and oversaw the algorithmic development of Leap’s recommendation engine.
• Created both strategic roadmaps and individual product feature requirements around a set of enterprise solutions that bring the power of word-of-mouth advertising down the purchase funnel from awareness and.

Brisbane, California, US

• Owned the Analytics function for the largest consumer lifestyle publishing network in the US and a Top 10 global web property.
• Developed and managed a centralized Analytics organization across Mode Media post Ning acquisition. Areas of analytics ownership included Advertising (Targeting, Measurement), Marketing (Channel, MarCom, Product.
• Led brand advertising targeting and measurement, working closely with strategic data and research vendors to maintain and grow productive partnerships. Business owner of reporting, analytics, and KPIs that demonstrate.

• Oversaw the Data Engineering and Business Intelligence teams for the world’s largest social website platform, with over 100,000 subscribed networks and 60 million monthly visitors.
• Established product and marketing measurement practices including channel attribution, program measurement, marketing optimization, website performance, network trends, social engagement, and merchandising activity.
• Drove the development of a simplified and unified data framework that served as the backbone for the company's executive and operational dashboards.

• Developed the analytics framework of an early-stage influence marketing start-up that used viral techniques to achieve a customer base of over six million people.
• Oversaw business intelligence for the world's first integrated communications client – combining email, Twitter, social networks, and 40 other web services into a unified communications experience
• Developed analytic framework to assess viral marketing performance and engagement of social network applications built on “gamification” techniques. These highly viral Facebook applications, twice reaching AppData’s.

San Jose, California, US

• Head of Business Intelligence and Analytics for a multinational subsidiary of eBay, Inc., with a portfolio of websites attracting 25 million monthly visitors and accounting for $1.5 billion in merchant sales annually.
• Directed company vision and strategy for business and product analytics. Translated business needs into actionable and relevant data requirements. Managed business intelligence as an enterprise product including.
• Led pricing strategy to align financial interests of merchants and partners, optimize merchant ROI, increase network quality, and enhance user experience. Major projects included regular rate-card evaluations, seasonal.

El Segundo, CA, US

• Formalized and executed a relevance assessment program across both the search engine and ad platforms for a syndicated search network serving half a billion ad impressions daily.
• Devised novel approaches for evaluating search engine performance, including generalized between-list distance metrics and distribution-free relevance measures. Informed testing methodology for such companies as MSN.
• Drove the development of relevance scoring tools and optimized the overall testing process. Consolidated data analysis onto one platform and generalized code to allow for scenario-based modeling. Reduced testing.

• Customer-facing role for the leading Software-as-a-Service web analytics and marketing optimization platform of its time. Founded consulting practice that exists to this day.
• Templatized and delivered consulting engagements designed to optimize client websites and online marketing efforts. Oversaw the development and interpretation of advanced statistical models.
• Managed client relationships with numerous multi-channel customers such as Walmart, Columbia House, and GMAC. Performed consulting engagements to guide online marketing efforts.

US

• Managed consumer insights and marketing analytics for one of the Internet’s earliest video and gaming portals, with over 100 million registered members worldwide.
• Mined member database to research online behavior and attrition patterns. Implemented process for collection and analysis of member demographics. Developed email marketing segmentation schemes for a program with a.
• Managed primary research, including usability testing, focus groups, individual user behavior studies. Implemented on-going customer satisfaction and loyalty studies. Maintained relations with secondary research and.

South San Francisco, California, US

• Statistician supporting all stages of the drug development life cycle for the world’s largest and most successful biotechnology company.
• Supported nonclinical function through statistical consultation, experimental design, data analysis and interpretation, and in-house training. Served as primary statistical point-of-contact for over 500 scientists and.
• Assumed biostatistical responsibilities in clinical drug development. Designed study protocols and analysis plans, and monitored trials for statistical validity and compliance with federal regulations.

College Station, TX, US

Ph.D., Statistics

Bachelor’S Degree, Applied Mathematics