In my position at CycleBoard, I fulfill a dynamic and multifaceted role that encompasses various crucial aspects of the business.Collaborating closely with our industrial designer, web developers, fulfillment team, and CEO. I take a lead role in creating, managing, and directing various departments to ensure quality and deliverability of all facets of the business.Responsible for the creation of marketing materials that effectively convey our brand's unique value proposition. This entails designing captivating graphics, producing engaging videos, and meticulously editing content to maintain brand consistency. This also includes email marketing efforts and campaigns, as well as, managing social accounts and engaging with customers.Orchestrate and supervise product photoshoots, video shoots, events, etc. Built and designed trade show booths, supervised print collateral, as well as, environmental design for our products and showroom.Creating, maintaining, and building upon web design focused at relying our brand message, product features, and overall user experience. Working closely with the CEO and Dev team to build out a responsive, well thought out, e commerce website with back end integrations with multiple platforms like shopify, and other leading CRM systems.Product design and modeling of new accessories, electric boards, bikes, etc. Building out 3D models and assets used in various aspects of the business from marketing, to actual product production. Work closely with multiple factory partners overseas through the development processes of our products.

Develop marketing strategies, social media management, and content creation to enhance brand visibility and engagement.Leverage videography and photography skills to create compelling visual content that resonate with target audiences.Craft unique and memorable brand identities, including logo design, print/packaging design and consistent visual branding across various media.Design and develop websites that reflect client brand identities, ensuring user-friendly responsive and visually appealing online experiences.Provide Company IT solutions to streamline operations, enhancing efficiency and effectiveness.

Led digital transformation efforts, overseeing content creation, marketing strategy, social media management, and email campaigns to boost brand presence on social media and online.Managed website development, CRM system, automation set up, back end system and platform integration for enhanced efficiency.Web Portal Creation: Designed a central web portal for streamlined communication across sales and operational teams.Sales Team Support: Provided tools and training to drive sales team performance and collaborated with departments to address tech-related needs.

Contributed to a dynamic print and publication design manufacturer in Costa Mesa CA. Specializing in cannabis brands and packaging. Created unique brand identities, custom packaging, and merchandise design, including hats, t-shirts, hoodies, and pins. Worked with various industrial print machines, CNC routers, printers, etc. Learned and operated printing designs and other items needed for production.Visual Expertise: Demonstrated proficiency in product photography to enhance product presentation and appeal.Played a role in web development and effective social media management, amplifying brand presence in a competitive market. As well as, managed and created branding for various company entities. This included full brand packaging, strategies, advertisements, videos, and more.Created 3D assets and content for designs and social media. Product photography of prints and other production items produced.

Contributing to the development of a WiFi Marketing tool for re-engaging customers who travel and need to connect to WiFi. Designed and created the UI/UX of the device as well as create brand collateral and assets to visually represent the company and device features in various marketing and advertisement materials.Handled a diverse range of creative tasks, including asset and collateral creation, dynamic motion graphics projects, voice-over work, illustration, and precise layout design. Created multiple animated explainer videos for the product and marketing efforts.Collaborated seamlessly with the Web Development team, responsible for building and maintaining the online dashboard and company websites, enhancing the tool's overall success and usability.

Worked with a talented team of 4-5 designers and art director, prioritizing the creation of compelling designs and assets for diverse projects for luxury hotels across the globe, ranging from brands like Fairmont hotels and Restaurants, Four Seasons, Swissôtel and many more.Focused on delivering captivating hotel brochure guides and area maps, eye-catching advertisements, and precise print layouts.Enhanced the visual identities and market positioning by delivering high-quality designs and advertisements focused on product offering.Work with multiple companies and various projects to ensure timely delivery of all assets and that all brand guides are met and kept throughout the design process.

Visual Design Lab; Provided free graphic design services to nonprofit organizationsin Flagstaff, AZAlso Provided free services to Northern Arizona University affiliatedclubs and groups.Experience developing, scheduling, and managing projects and resources.Member of team assigned to the Flagstaff Fire Medical Rescuedepartment rebranding project.Poster development for the Northern Arizona University TheaterDepartments fall and spring plays.