Chris Garver Email & Phone Number

Cincinnati

Execute email and SMS marketing campaigns using Salesforce Marketing Cloud (and previously Oracle Responsys). Develop emails and SMS received from Design team, upload into program and send to desired customers using filters to define audience. Design delivery programs to incorporate A/B testing and targeting based on recipient behavior. Create post-mortem performance reports for campaigns and present to relevant stakeholders. Worked with IT team to transition triggered servicing emails and migrate marketing programs from Responsys to Salesforce Marketing Cloud.

Cincinnati, Ohio Area

Directed email and SMS marketing campaigns from creative design phase through implementation and gathering results data. Utilized Exact Target to send triggered servicing messages and ad-hoc marketing campaigns. Collaborated with Data Analytics, Customer Service, and IT teams to create recipient lists for target emails and to define parameters for various campaigns. Worked with Design team to create messaging templates and gain approval from both internal and external legal and compliance departments. Tracked results from various messaging campaigns and report to appropriate stakeholders. Worked with IT team to ensure implementation of coupon codes and other promotional items in emails. Engaged with third-party vendors to administer marketing campaigns via email and SMS. Created and sent all surveys to customers for feedback, tracked appropriate metrics, and presented information to affected stakeholders. Provided back-up for Social Media Manager when necessary by responding to customer questions and/or concerns.

Cincinnati, Ohio Area

Wrote copy and content for email, print, and website. Collaborated with design team and provided content for creation of banners, web pages, email templates, direct mail, card carriers, and other consumer-facing materials. Managed sweepstakes promotions, including creative development, marketing and communications, and administering the promos in conjunction with sweepstakes vendor. Conducted QA checks on emails sent by customer service representatives in offshore centers.

Cincinnati, Ohio Area

Devised work schedules and workflow. Developed and implemented process improvements to increase efficiency. Conducted team meetings. Managed offsite file storage. Served as main point-of-contact for other teams. Participated in assessment of team member performance for evaluations. Scanned and maintained files. Filled document requests form research sites and sponsors.