Claudia Grethe Email & Phone Number

Hamburg, Deutschland

Leading the direct-to-consumer marketing team in Europe and advancing our mission of improving the lives of our patients suffering from OSA.

Hamburg, Deutschland

I advise companies on brand strategy and digital marketing transformation. With a focus on delivering exceptional digital experiences, I work closely with clients to develop and execute comprehensive marketing and digital strategies that drive growth and engagement.- Marketing/Brandstrategies (Consumer understanding, Brand positioning...)- Digitalstrategies (Consumer journey optimisation, Touchpoint strategies)- Innovation Management (Design thinking methods & workshops)-… Show more I advise companies on brand strategy and digital marketing transformation. With a focus on delivering exceptional digital experiences, I work closely with clients to develop and execute comprehensive marketing and digital strategies that drive growth and engagement.- Marketing/Brandstrategies (Consumer understanding, Brand positioning...)- Digitalstrategies (Consumer journey optimisation, Touchpoint strategies)- Innovation Management (Design thinking methods & workshops)- CRM/DTC platform and data analytics strategies- AI driven automatization and process optimization Show less

Frankfurt Am Main, Hessen, Deutschland

At Cocomore I was responsible to deliver excellent digital experiences for our clients and their consumers with a team of digital professionals across 4 countries. - Full service portfolio as digital lead agency (performance marketing, website maintenance, content management, app development, integrated digital strategies and execution across digital channels...)- DTC/CRM platforms (+3 Mio. active user) in DACH/CE - Data analytics strategies- AI driven solutions for… Show more At Cocomore I was responsible to deliver excellent digital experiences for our clients and their consumers with a team of digital professionals across 4 countries. - Full service portfolio as digital lead agency (performance marketing, website maintenance, content management, app development, integrated digital strategies and execution across digital channels...)- DTC/CRM platforms (+3 Mio. active user) in DACH/CE - Data analytics strategies- AI driven solutions for marketing automatization Show less

Hamburg Und Umgebung, Deutschland

At Pahnke Group, I led group client accounts and new business pitches delivering integrated marketing strategies and execution to help grow market share and sales. - Full-service agency portfolio (brand positioning, packaging design, brand campaigns, integrated communication campaigns, POS activations)- Digital strategies, App development and Social Media strategies- Consumer-centric innovation processes and product innovations

Hamburg

I led the respiratory OTC portfolio in North & West Europe, managing 4 brands across 9 countries overseeing full cycle of business planning. - Brand strategy, marketing planning, S&OP, P&L management and operations- Go-to-market and brand connection plans

Hamburg, Deutschland

I led a 5-year innovation pipeline and consumer-facing masterplan for global toothbrushes Dr. BEST/Aquafresh. As a change manager I implemented a data-driven decision-making framework in collaboration with a strategic consultancy.- Consumer & shopper insights, product development, business & investment planning, communication toolbox and product promotions- Implementation of consumer centric and data-driven innovation process

Schwalbach

Led Braun’s DACH business, managing a €150M portfolio in shavers and haircare styling, and implementing product innovations and integrated marketing campaigns. - Implementation of marketing mix & Go-to-market strategies, local planning & execution ofbrand/product initiatives including local campaigns to amplify launches and fill gaps- E-commerce and digital brand strategies - Local marketing campaigns with German celebrities and Braun’s 90th anniversary.

Schwalbach

As a local comms planner I was responsible to develop and execute integrated and holistic local product and commercial initiatives for Oral Care brands and P&G fragrances.- Commercial innovation, local media cooperations, media planning, sourcing, buying and evaluation.- Customer and trade strategies and POS execution- Digitalization of media-effectiveness tracking tool

Hamburg

At RBC (radio business to consumer) - a regiocast company - I was responsible to develop direct to consumer strategies (as part of my thesis) and the implementation of lead generation concepts for radio stations to generate additional revenue.

Mastering Digital Marketing

Diplom-Betriebswirt, Studies Of Business Administration, 1,8 / Top 10%

Business Studies With Marketing

Kauffrau Im Groß Und Außenhandel, 1,7 / Scholarship For Talented Students Of Ihk