Chris George is a Commercial Director (UK) and Head of Trade Operations for Western Europe at Electrolux Group. They possess expertise in mobile, product marketing, product management, go to market strategy, mobile technology and 27 more skills. Colleagues describe them as "Throughout the past 5 years I have had the privilege of being part of Chris’s leadership and mentorship. Not only is Chris an inspirational leader, he is a highly talented and strategic marketeer who truly loves what he does. Chris is calm and methodical in his approach to business challenges- large or small-there never any panic, only a discussion as to what the plan should be to move onward and upwards to overcome the obstacle before us. With consumer centricity at his core, Chris is an expert strategist and storyteller, creatively overcoming challenges that come his way and encouraging his team to be curious, collaborative, and creative at all times. Indeed, the empowerment that Chris encourages is incredibly refreshing and something that has supported my personal and professional growth exponentially. Some leaders say that they are trust based in their leadership style but Chris really lives and breathes this ethos, which allows those in his team to flourish and develop independent thinking and decision making whilst knowing support and guidance is available should they need it. On a more personal level, Chris has always been supportive of enjoying and balancing family life with work, having started my family when joining his team, he has been amazingly kind, understanding and flexible when needed. Chris has a true, family first and friendly mindset to his leadership which is sometimes rare and deeply appreciated. I very much hope our paths will cross again in the future but for now I cannot recommend Chris highly enough, any company would be very lucky to have him leading their team." and "Working under Chris these past 5+ years has been an absolute pleasure and masterclass in Marketing/Brand strategy. Chris regularly thinks outside the box and finds intelligent ways to communicate our brand and product offering in consumer-centric ways that are rooted in "why should a consumer choose our brand?" vs the competition. Furthermore, Chris helped manage the ever increasing shift toward a digital bias in marketing with big projects such as the launch of our direct to consumer channel, the development of owned channels such as social and YouTube and a focus on data led decision making when looking at media make up. As a manager Chris has been a huge influence on my personal growth as a marketeer for which I am very thankful. He empowered me and gave me the necessary backing and autonomy to explore new and better ways of doing things and fostered a team culture in which ideas are free to be shared and considered."