Inspiring brands to think creatively through the lens of gaming. Executing dynamic brand partnerships with the properties that shape culture, leading gaming strategy for brands including: Blizzard Entertainment, Doritos, KFC, Axe, BMW and SC Johnson.

Drive innovative partnership opportunities for some of the world’s most recognized brands, applying data and insights-driven strategy across dozens of projects, including: - Developing Bose’s holistic gaming strategy, executing major property (League of Legends Esports Global Events), brand (Microsoft Xbox Series X) and talent (Twitch streamer Nick Eh 30) partnerships in direct support of their first ever QC35 II Gaming Headset, driving millions of dollars in sales; - Launching Corona Hard Seltzer’s entrance into gaming by negotiating, executing, and managing a partnership with FaZe Clan - encompassing (8) talent partnerships, branded happy hours, and live events, among other components; - Co-leading the creative development and execution of “Synchrony Inside Tracks,” the client’s first-ever livestream concert series, featuring artists Brett Young & X Ambassadors, supported by a fully integrated plan (e.g., live venue experiential events, B2B hosting, YouTube livestream, charity extension, website creation, and sweeps execution); and - Leading talent selection and execution of Corona Light’s tour sponsorship with top country artist Jason Aldean, pivoting into “Corona Backyard Beach,” a summer virtual concert event in response to the pandemicHead interagency processes, quarterbacking collaborative efforts between key clients (e.g., Bose and Constellation Brands) and their external agencies, advising on talent partnerships and activations, building digital platforms, evaluating partnership opportunities, leading internal cross-departmental teams, and managing campaign execution for major brands (e.g., Bose, Corona Extra, Corona Hard Seltzer, Modelo, and Svedka) Grew client scopes, achieving increases in client billings ranging from 10% to as much as 27%Piloted the CAA Brand Consulting Gaming Group, which provides sector expertise, strategic planning, and partnership opportunities to our full roster of clients and new business pitches

Played key role in the creation of ICM's Speakers Department, developing strategic approaches for pitching clients, identifying target buyers.Led pitches for private/corporate events across the full Concerts roster, while executing and managing all engagement contracts.Coordinated marketing plans, on-sale dates, VIP ticketing packages, etc. across ICM’s music roster.