Chris Gilman Email & Phone Number

Webster, Ny, Us

West Henrietta, New York, Us

Develop and execute strategic marketing and business development plan aligned with company’s annual growth initiatives.Manage the development and deployment of marketing campaigns to build recognition and position company as an industry leader to targeted markets with specific focus on Gas and Chemical, Semiconductor and Clean Energy.Lead and direct marketing agency’s implementation of Google Ads and LinkedIn Ads campaigns to heighten awareness and demand generation.Collaborate with sales team in support of individual Territory Sales Plans to implement B2B campaigns that build brand awareness, drive engagement and foster demand.Responsible for training and development of marketing coordinator.Established new business development program in 2023 generating over $80,000 of new customer sales.Championed implementation of HubSpot CRM and CMS solution.Initiated and manage live and YouTube-driven technical webinar program.Leadership Team member responsible for development and execution of company’s 3-year Strategic Growth Plan, annual Management Plan, corporate initiatives, and continual operational directives.

Conducted functional testing and certification for line of business IP phones.Created user manual and online self-help guide to assist customers with managing product functionalities.

Led marketing programs for manufacturer of custom-engineered products serving the Aerospace, Military, Oil & Gas and Transportation industries.Managed trade show program creating new booth properties and product demos highlighting company value proposition. Analyzed ROI of qualified leads using Salesforce.Maintained and updated company web site using WordPress.Promoted press outreach resulting in CEO Spotlight feature in the Rochester Business Journal earning a Finalist nomination for 2018 Technology and Manufacturing Awards.

East Rochester, New York, Us

Awarded initial Internet of Things (IoT) Case Study of the Year by AIM Global.Developed and executed all B2B marketing communications initiatives and cross-media demand generation campaigns.Created knowledge-based web portals for Fortune 500 customers to internally champion key stakeholder’s initiatives while furthering Omni-ID’s penetration across business units.Directed agency to create and deliver timely, effective print and digital content.Wrote library of sales tools including blogs, white papers, case studies, and brochures.Collaborated with engineering and operations to effectively launch hardware and software products worldwide. Supervised European and Asian offices to ensure consistent messaging and adherence to corporate brand guidelines.Conducted competitive analysis to create compelling messaging across all media.Initiated social media presence to establish thought leadership recognition and further industry leading position. Implemented paid and organic keyword search campaigns to increase corporate exposure.Coordinated trade show messaging and visual presence including C-level presentations and product demonstrations.

Bellevue, Washington, Us

Executed strategic marketing plans utilizing print, digital and social media to drive consistent, engaging messaging to the construction and insurance verticals.Teamed with internal stakeholders from engineering, operations, and product marketing to develop compelling content that positioned EagleView products as best-in-class.Produced collateral materials including presentations, data sheets and proposals.Managed trade show program consisting of over 40 conferences, developed messaging and advertising while supervising on-site event activities.

Rochester, Ny, Us

Developed, executed, and managed strategic marketing and communications plan to drive name recognition, brand awareness and lead generation in achievement of financial and business goals for global clinical trial imaging provider.Directed design and navigation and wrote audience-specific messaging for new web site.Supervised agency in production of promotional corporate video.Collaborated with SMEs on articles and papers in compliance-based environment. Led corporate trade show program, creating new booth properties, identifying high value conferences, and overseeing all pre-show and on-site logistics and campaigns. Managed Webinar Program positioning VirtualScopics as scientific leader in clinical trial imaging, generating leads while driving brand awareness and customer loyalty.

Managed $500K budget to develop, execute and manage communication projects and programs from concept through completion for Agent, Resale, and Wholesale channels.Concepted, wrote, and managed national channel partner advertising campaigns.Created partner lead generation and recruitment campaigns aimed at driving additional sales opportunities, increasing profitable revenues and EBITDA. Developed marketing campaigns and themes for the major channel trade shows and coordinated pre- and on-site management of corporate and industry events.

Rochester, Ny, Us

Produced personalized direct marketing campaigns focused on new product introductions, pricing promotions, building brand/product awareness and generating qualified leads for after-sale opportunities.Managed communications programs for client’s sports marketing vehicles: Buffalo Bills Training Camp and Xerox Classic Nationwide Tour golf event. Oversaw creation of numerous promotional items and coordination of interactive event booths aimed at building brand awareness and enhancing the consumer experience. Directed creation of a wide array of B2B communications pieces – corporate advertisements, product brochures, promotional billing inserts, product and service production guides.

Burlington, Ma, Us

Principal responsibility was the support of nearly 800 internal users of Choice One’s operational support systems software which involves internal training, coordination, testing and defining of operational processes.

Burlington, Ma, Us

Liaisoned between sales offices and local carriers to efficiently provision client voice and data services requests.

Managed all aspects of brand development for consumer packaged goods clients from design of brand identity to establishment of brand strategies. With a focus on package design, projects ranged from naming and logo creation to writing of positioning copy to overall development of visual identity.

M.S., Sports Administration

B.S., Marketing, Finance