-Successfully implemented Salesforce CRM, Pardot (now Account Engagement), HubSpot, and Bullhorn CRM, enhancing associate-first approach and client engagement.-Expert administrator of Salesforce, Pardot, HubSpot, Demandbase, and WordPress, creating automations for improved sales and marketing processes.-Overhauled SEO, web, and content strategies, leading to increased visibility and engagement.-Pioneered unique solutions like a Demandbase to Bullhorn connection via HubSpot, mapping the complete customer journey.-Developed AI-generated content, landing pages, and sales tools, contributing to a cohesive digital marketing strategy.-Managed marketing analytics, optimizing strategies from initial engagement to customer retention.-Directed B2B advertising on platforms like Google, Bing, LinkedIn, and Demandbase, employing both 1:1 and account-based marketing techniques.-Integrated sales and marketing efforts for more effective and automated outreach.

-Devised B2B marketing strategies focusing on lead generation, brand recognition, and market penetration.-Led marketing automation initiatives using Pardot.-Managed Salesforce administration and aligned sales processes for efficiency.-Collaborated closely with sales teams to create custom sales decks, RFPs, and specialized communication strategies.-Developed targeted change enablement content, including video training and LMS integrations.

-Initiated and executed a comprehensive marketing program, a first for intermediate units in Pennsylvania.-Created and managed email, event, and social media campaigns.-Led the creation and promotion of Pennsylvania's first certified suicide prevention training for educators (Act 71).-Spearheaded website redesign, enhancing user experience and engagement.

-Redesigned company website and led rebranding for company.

Acted as a producer, assisting with show broadcast. Managed talent, contests, social media, event planning and management

-Assisted in day-to-day workings of advertisement video production including scheduling, planning, developing, and on set help.-Projects ranged from small scale local projects to national commercials.