Responsibilities• Revive the distressed company and manage sales in Thailand and other SEA countries through B2B & B2C marketing route (Modern & Traditional Trade channels, contractors, retail, and end customers) Key Highlights• Resuscitated the company from the brink of bankruptcy• Brought down operating cost significantly by enhancing work flow and business process, inventory optimization, and better monitoring and control of expenses• Maximized sales & margins via selective market price adjustments, exiting from loss-making segments and expansion of higher-margin segment, rebuilding trade channels, renegotiating term with channel partners • Rejuvenated finance reporting procedures to ensure transparency and accuracy of reporting

Responsibilities• Responsible for strategies and P&L for SEA and HK/Taiwan/KoreaKey Highlights• Synergized sales resources and strategies within Eaton & Moeller organizations• Successfully signed 7 Manufacturing License agreements for Eaton MV/LV Systems with panel builders in the region• As a trained and certified Examiner of Eaton Business System, successfully completed assessment of 3 Eaton businesses in China, Taiwan and Indonesia• Introduced dynamic pricing to optimise margins

Responsibilities• Responsible for strategy and P&L for Moeller ThailandKey Highlights• Reversed lossess for 3 consecutive years to profit within 1 year• Achieved highest profitability among all sales units in Asia in 2013, with net profit way above average• Restructured sales team to focued on demand creation• Secured sales to prominent projects e.g. Boonrawd Brewery, Regent Condos, Thai Oil refinery

• Managed 4 sales managers covering sales to more than 30 countries, mostly in Asia Pacific.• Exceeded previous 3 years’ sales targets• Secured high profile projects for Building Automation System e.g. Hong Kong’s Repulse Bay and Thailand’s International Airport

• Managed Indonesian Circuit Breaker factory with 100 staff and sales in Indonesia• Completed restructuring of factory and Joint-Venture Distribution company• Achieved targeted financial results for 2000

• Managed sales to South Asian and South East Asian countries• Developed the markets in South Asia• Initiated development of new products for Philippines, Thailand and Mexico• Appointed interim Sales Manager to directly manage the local Thai sales team during their financial crisis (1997-1998)