Christian Gonzalez Email & Phone Number

Austin, Tx, Us

Align Growth helps established 7 & 8-figure DTC brands Design, Scale, and Optimize Influencer Programs, so they can sign hundreds of creators, generate content assets, and scale their business through creator content.· Scaled seeded influencer partnerships for seven-figure businesses including Diff Eyewear, Electrolit, Legends Apparel, and more.· Drove nearly 17M impressions in six months for seven and eight-figure clients through creator sourcing, contract negotiations, and campaign management.· Drove 4.5 Million impressions in three months for our sunglasses client by pivoting the brand-strategy approach to sourcing for social-first content, resulting in a $1.07 CPM based on COGS.· Generated 1.6M Impressions on a $2,500 spend by leveraging diverse creators in unique niches to support a local flavor launch for our premium hydration client.· Manage influencer specialists across multiple brand accounts, advising on talent sourcing strategy, paid partnership negotiations, content strategy, and content management.· Report weekly on key KPIs, recommending new strategies based on results, and ways how to implement content throughout the entire marketing funnel.· Helped generate $294,500 in new client revenue, resulting in $41,000 in New MRR for Q2 in a hybrid SDR role on client prospect calls.

Austin, Texas, Us

· Strategize, produce and manage content strategies across all paid, organic, online/offline platforms.· Increased engagement by 60% YOY on organic social platforms.· Gained 75,000 net new followers with 65% representing GenZ our new target audience.· Lowered CPA on paid media channels by $17 through new content strategies.· Utilize CRM data to create personalized marketing strategies to support e-mail and SMS strategies.· Decreased SMS spending by 1,100% while increasing CTR (+63%) and conversion (+8%).· Increase SMS revenue from 10% to 15% over a three-month period.· Source talent, vet profiles, negotiate contracts and manage an $80,000 influencer budget.· Grew influencer program from scratch while maintaining a 6-9X ROI month-over-month.· Manage and oversee third-party vendors including PR, Marketing and creative agencies.

Austin, Texas, Us

Bradenton, Fl, Us

· Manage organic social media content strategy and calendars for five sports accounts.· YOY growth for @imgafootball (+258% growth, 14% Engagement Rate)· YOY growth for @imgabaseball (212% growth, 12% ER) · YOY growth for @imgagolf (+680% growth, 5% ER)· Executed a football content plan that maintained a 14.2 engagement rate over an average of 22 monthly posts while growing the account by 40k followers (+290% growth) over nine months. · Created audience-first social content for native social platforms.· Produced the 3rd highest organic viewed video ever across all IMG Academy-owned platforms.

Bradenton, Fl, Us

· Managed a $150,000 student event budget· Lead event execution; Ideation, planning, scheduling vendors and coordinating on-site production· Increased on-campus student engagement by 30% through social media initiatives· Increased summer camp revenue by 22% YOY through social media marketing strategies · Assisted the marketing department with on-campus marketing and social media strategies to increase student and camper participation in events and revenue-generating activities.

Houston, Texas, Us

Philadelphia, Pennsylvania, Us

As an equipment manager I am responsible for all equipment and game day uniforms for all sports excluding football and basketball. My responsibilities also include maintaining inventory and organizing equipment shelves for each team.

Morgantown, West Virginia, Us

As a student manager I was responsible for setting up the field before practice and making sure the field was cleaned and prepped for the next practice. During practices my duties consisted of assisting with drills and scoreboard operations during fall games. While only being a Freshman and Sophomore, my traveling was limited, however during home games my duties consisted of pre-game field management and stat keeping during games.

As a marketing intern with Dugout Media Inc, I represented Louisville Slugger selling their products at youth baseball tournaments throughout the state of Florida and Texas. As an intern I was responsible for coordinating my own marketing plan and sales techniques in order to move inventory at high demands.

Bachelor Of Science (Bs), Sport And Fitness Administration/Management

Transferred, Sport And Fitness Administration/Management

Education record