Leading HP's growing eCommerce business across Consumer and SMB.Responsible of Sales, Marketing, Merchandising, Category Products & Operations.

Responsible for the Online Strategy with Retail and Channel Sales Partners across Latin America. Regional Leader for the Online Sales Developers Team, with presence in every country.Leader & Developer of Key Digital Enablement Programs to be integrated with Retailers: * HP COOP: Optimize Performance & Budgets for HP Digital Campaings.* HP Indexed Content: Agreggate & Deploy optimized Content for all HP Business Units across Retailers in LATAM.* HP Omnichat: Improve Online Shopper Experience & Interaction.Reporting to the Vice President of Sales in Latin America.

Responsible for leading the strategy of all business units within the Sales Teams across Latin America.Accountable of the E-Commerce sales motion, defining the objectives and the strategies to succeed in every country. In charge of implement the Best Practices & Sales Programs across the region.Reporting to the Vice President of Sales in Latin America.

In charge of leading the Team focus on winning the Point of Sales in the South Region Area (Chile & Argentina) for the whole HP Printing & Personal System.Direct responsibility over the next areas: Extended Sales Force, Point of Sales Execution, Online Execution & Business Intelligence. Reporting to the Sales Manager.

In charge of business strategy for the Laptops Category in the Retail Market, being responsible for meeting sales targets and P&L. Position with an emphasis on portfolio management and product mix. Among its functions were development of business strategies and pricing, budget definition and management of promotions. The position reported to the Latin American Consumer Category Manager and in dotted line to the General Manager of HP Chile.

Responsible of achieving sales targets and the correct performance of the P&L of the category in charge. Reporting to the Commercial Desktops Category Manager of Latin America.

AGSM at the University of New South Wales, Sydney, Australia.

In charge of brand development through pricing strategies, product launches, market research, advertising campaign deployment, budget control, and development of marketing and business plans. The position reported to the Marketing Manager.

Led the project of launching dark beers in its research, feasibility & contribution for the strategy of the company within the market.Created, developed and implemented the Summer Campaign of Brahma across the country, attaching these activities to the brand strategy and sales objectives.

Responsible for product development for contract customers. Helped to managed the company’s fidelity platform (Club Smartcom); developed retention plans for customers; developed promotions and activities for clients with plans.

Developed a market research of battery rechargeable, its potential in traditional channel and pricing.