Craig Graham Email & Phone Number

Global

Glasgow, Scotland, United Kingdom

Glasgow, Scotland, United Kingdom

Glasgow, United Kingdom

Paisley, United Kingdom

As a Marketing Project Manager, I am part of the Marketing Project Management team. The MPM team’s core role is to help our businesses deliver integrated marketing campaigns and maximize campaign effectiveness, Return on Investment (ROI), as well as meeting business growth and revenue objectives.Working closely with our colleagues from the Global team we are responsible for executing successful marketing campaigns across the EMEA region.Key Responsibilities:• Working with multiple business partners to understand their strategic plans and align on campaign requirements, key performance indicators (KPIs), ROI and growth expectations.• Shape and drive the execution of EMEA marketing campaigns by providing guidance on channel mix/utilization, best practice, customer journeys, messaging and segmentation.• Drive the accurate and timely implementation of EMEA campaigning across specific business units by building comprehensive and clear campaign and tactical briefings.• Establish and evaluate key KPIs for campaigns and use data to optimize activities and make recommendations for future activities. Be comfortable in directly addressing under-performance • Collaborate closely with a wide variety of stakeholders (Regional market development, Digital, Marcoms, CRM, Events, Legal, Customer service, external agencies) to lead campaign development, optimization and evaluation.• Effectively prioritize to manage a high level of expectation, while also delivering campaigns that deliver on growth and revenue expectations• Develop a good understanding of internal processes and structures and build an effective internal network.• Support customer data quality standards. Ensure that data protection regulations are upheld.• Work with Marcoms colleagues to ensure that all deliverables meet corporate/brand guidelines.

Glasgow

Key Responsibilities- Buying- Financial Accounts- Marketing Strategies- Maintain Social Media accountsAs the Business Director of this small but thriving Glasgow based business, I work with creative partners to develop our already strong brand image. I build lasting relationships with our sup- pliers and liaise frequently with business partners to ensure our products are of the highest quality and available to the customers at the right time. I am also responsible for managing budgets, and working with the team to deliver results, whether that be sales or meeting dead- lines. I have also been the driving force behind marketing efforts, mainly utilising social media to communicate our brand identity to consumers

Glasgow, United Kingdom

Key Responsibilities:Creating and implementing marketing strategiesMeasuring the ROI on marketing campaignsLiaising with suppliersProviding marketing support to the businessIn my role as Marketing Executive I am responsible for working with our key suppliers to devise, create and implement joint marketing strategies that benefit both parties. This includes working closely with internal teams, such as graphic design. As each campaign objective can vary from client to client I cover a wide range of marketing tactics such as press advertising, event planning, direct mail, email, text messaging and digital marketing such as social media.

Glasgow, United Kingdom

Key Responsibilities:- Building a Social Media Following- Creating engaging content such as blogs- Providing marketing support to the businessMy role within Search is to keep up to date with all elements of marketing and supporting the business’ marketing needs. This includes sourcing promotional items, organising events and conducting market research. It is also my responsibility to build upon the existing social media presence. In the short time that I have been at Search I have helped grow social media following by over 4,000 followers. This has been achieved by devising and implementing a new Social Media Strategy based around more engaging content, centred around blogs and promoting company achievements.

Buchanan Street

Key Responsibilities:- Building relationships with customers through outstanding levels of customer service- Lead Visual Mentor for the store.- Maintaining visual standards to communicate Apple brand image to customers- Liaising with internal and external customersKey Achievements:- Part of an award winning team, recognised for delivering the best customer service within Apple Retail globally, two quarters running.As a P&O Specialist, I was responsible for managing the operations and visual elements of the store. I worked with external contractors to ensure tasks were completed in a timely manner and to a high standard. It was also my responsibility to manage staff schedules, store budgets and organise store supplies.Within this role I was also regularly involved in the recruitment process of external candidates. My duties were to organise venues, invite candidates to interviews, oversee assessment centres, feedback to management my thoughts on candidates suitability and general behind the scenes admin tasks

Buchanan Street

-Offer outstanding levels of customer service by giving advice based on excellent technical product knowledge-Assess customer problems and offer various solution options to help solve the issue.-Help maintain the high levels of visual standards

Glasgow, United Kingdom

Key Responsibilities:- Social Media and Website Management - Search Engine Optimisation - Creating and maintaining Blog contentDuring my internship with Parachute I was responsible for working with their clients Social & Cocktail and The Articulate Gallery. It was my responsibility to use content management tools, such as Raven, to monitor websites. Using Google Analytics and Adwords I was responsible for devising keywords to maximise website potential by optimising their search engine results. It was also my responsibility to monitor and create new blog content in order to drive traffic to the sites.

-Creating visual stimulating displays. -Monitoring the sales of these displays. -Maintaining high levels of visual standards.-Liaising with brand managers, undertaking training to help communicate brand images within the overall John Lewis strategy. -Training fellow staff members on brands, to deepen their product knowledge.

-Offering high levels of customer service. -Cash handling.-stock management.

Msc International Fashion Marketing, International Marketing

Activities and Societies: Student Representative

Bachelor'S Degree, Retail Management

Hnd, Retail Management