• Led product management team for B2B digital properties driving over $4 billion in sales, representing approximately 90% of company revenue, a growth of 2% in the last 2 years.• Proactively identified dependencies between corporate initiatives, establishing strategic roadmaps and collaborated with senior leaders to effectively navigate challenges.• Fostered alignment across multiple departments, including IT, security, legal, supply chain, CX, UX, strategy and change management.• Coordinated cross functional IT development planning, supporting implementation of improved SDLC processes and migration to Jira Cloud.• Led team to meet enterprise objectives while also supporting the replatform of ATD’s B2B sites from on-prem Hybris 6.4 to SAP Commerce Cloud, marking the third upgrade during my tenure.

• Acted as Product Owner and Scrum Master for various eCommerce projects involving development teams from multiple tech stacks. • Partnered with key business stakeholders to drive our digital business and enhance B2B and corporate sites, increasing digital channel utilization by 6% to 88% of total sales.• Managed team of business analysts, product and content managers overseeing requirements gathering, user story creation, and UAT testing.• Led innovative solutioning of business and marketing needs, working closely UX team and cross-functional IT and QA teams.• Successfully launched a dedicated storefront supporting new business model for corporate account, led development of auto-replenishment functionality, enhanced site customer communications, led re-work of site marketing program presentation, launched charitable giving capability to support ATD partnership with Gary Sinise Foundation, led ATD corporate site replatform.

• Supported the Director of eCommerce in the development of strategic plans to increase dealer engagement on our Hybris B2B websites, recommending appropriate features and enhancements.• Acted as product owner and delivery manager for a team of business analysts, developers and eProduct analysts, coordinating efforts and tracking budget.• Promoted Agile practices within my team, while accommodating waterfall methodologies within the greater IT organization• Facilitated coordination between eCommerce team and various Business teams to ensure that initiative status was communicated and understood, gathering feedback to guide future efforts.

• Managed team of eProduct Analysts to facilitate content management and UAT testing for all our Hybris-based B2B sites, including ATDOnline, and dedicated sites for Walmart, Walmart Canada, Sears and National Tire Distributors• Acted as product owner for all site initiatives, including the next iteration of our B2B websites working closely with business stakeholders, IT business analysts and developers.• Recommended features and enhancements that lead to increased customer satisfaction, driving digital channel utilization to 82% of total sales.

• Managed day-to-day content of Hybris-based ATDOnline, a B2B eCommerce solution for tire dealers.• Quickly became expert user of WCMS / HMC within Hybris; developing innovative solutions to stakeholder needs, wrote sql scripts to support data import.• Supported needs of internal stakeholders and new customers, consulting with them as needed.• Elicited and wrote business requirements for new development efforts, developed UAT scripts to facilitate testing, partnering with QA to advise on regression test automation.• Designed and implemented eCommerce promotions in collaboration with Marketing team.

• Managed integration of company software solutions, developing software and process solutions to facilitate efficient data flow between software packages and vendors.• Performed ad hoc analysis for management; developed systematized reporting using MS Access and/or MS Excel• Mastered the use of Multipub subscription management software, debugging, testing upgrades, updating onsite systems.• Developed scripts to find and cleanse and standardize customer data.• Managed new product content in Magento, collaborated with PHP developer to facilitate program communication with internal database.

• Advised and assisted business professionals on development of marketing systems to improve sales and streamline daily operations.• Developed web sites and email marketing for local small business owners, creating content and facilitating marketing efforts.

• Successfully converted newly acquired branch to company systems after simultaneously resolving major procedural issues in two older branches. Streamlined operations, conducted classes, analyzed and prepared data for conversion into main database.• Developed procedures and Excel VBA scripts to handle non-standard business so that it could be properly handled by computer system.• Supervised staff of 35 including branch accounting, purchasing, inventory management, counter sales, warehouse departments. Handled all branch human resource issues. • Developed quality control and auditing procedures, achieving above average ratings. Resolved escalated branch accounting problems. Performed cost analysis and input of all activities relating to municipal utilities division.• Recipient of Rexel’s 2003 Presidents Club National Award for Operations Management.