So Shall We is a leading performance marketing agency across the US and Australia, where your growth is our business. We predominantly work directly with business owners or executives who are exhausted with the BS. As CEO I am responsible for our investment decisions, hiring, leadership team, culture, and every day bringing our vision closer. We are always on the lookout for troublemakers, mavericks, nerds, artists, straight shooters, and jokers to join our team or partners.

Partner at So Shall We, where our business is the growth of yours. Focused heavily on the North American market. Consulting with clients on their strategy and execution to grow their business and reduce costs. Deep diving into the cross-section between data, creative, performance media, and on-site conversion.

My North: The world's first personalized visualization tool to boost productivity and wellness.

Helping our marketing and product team to delight customers for Audible in Japan. -Changed business model from Unlimited to Credit whilst successfully retaining customers-Grew team from 4 to 9 people-Rebranded and relaunched Audible to Japan driving aggressive growth in new customers

Drove stagnant growth by restructuring the marketing, digital team and agency roster to match capabilities with the new marketing world, so as to focus heavily on digital, data and content- or 'Money Ball Marketing'. Delivered this through strategically reworking the marketing approach by diversifying product offering and traffic sources, maximising earned media, building-out owned media channels and negotiating contra deals with partners.-Built a team of 16 (4 direct reports) with accountability for Marketing, Acquisition, Digital Marketing, Brand -Marketing, Digital Innovation, Social Media, and Content (Design and Video). -Responsible for all marketing campaigns including FOX Sports new brand platform: FOX Sporting Nation. -Drove stagnant customer acquisition by implementing new performance media model, data partnerships and reshaping creative to a new segmentation model. -Accountable for marketing and contra budget. -Drove social media to be the best brand in the space. Achieved this by: -Increasing social footprint from 15K (2012) to 4.5M (2017). -Diversifying footprint (3 accounts increased to 48). -Increasing content (12 per week to 3K) by creating a social business model where 50 subject matter experts in the business are trained on social and post freely within agreed frameworks.-Delivered ‘FOX Vision’ a global first for AR and VR with live data for a sporting event (Bathurst).

In this role I was responsible for social media, digital marketing, CRM and innovation. The focus was to build a team of 7 that could bring clarity in the use of each of emerging channels that FOX Sports was not leveraging. Working with the Director of Digital I redefined FOX Sports digital strategy and returned the Fox Sports website to a top two contender in the market from a position of no6. -Successfully monetised social media-Oversaw CRM migration and new strategy that delivered 100% increase in open rates and 120% in CTR.-Commercialised new product to 3rd party advertisers to deliver major new revenue streams-Launched The Crowd and set strategy for new media model in the space of Citizen Journalism.

Advise DGM team on social media components of content for the Ad:Tech conference in Sydney and Melbourne.

The Head of Social Media and Video was responsible for social media, and video. In this role I was focused on transferring Vodafone from a social brand to a social business. This meant working across the business to integrate social media into other departments where appropriate, whilst maintaining best practices and innovation within the large social media team I had built. I reported to the General Manager of Digital, managing 4 managers and an additional 31 indirect reports who made up my department. -Implement a social business framework across all departments with a 3 year strategy and roadmap-Manage the community managers team to deliver all social media content covering campaigns, tactical and strategic pillars-Accountable for the implementation and success of key programs including; influencer, blogger and super-users-Growing, leading and mentoring a team of 35 across Sydney, Hobart and Mumbai-Refocusing and developing the video team to become a high performing department-Procuring technology partners and managing relationships to deliver innovative and scalable solutions-Education of the wider business on all aspects of social media and video-Maintaining budget and forecasts-Managing agency roster and performance

Responsible for Vodafone and 3 brand social media footprint. Responsibilities include:-Overseeing and driving social media team of 28 based across 3 offices-Creating and maintaining successful business model in social media-Identifying, implementing and managing all social technology-Owning and driving strategy and managing implementation of all social channels and initiatives

Responsible for establishing a scalable model for social media across the Vodafone and 3 brands that would maximise both brands footprint above and beyond traditional portals (web and mobile). Achievements included: -Growing from smallest telco community to largest across facebook, twitter, forum, YouTube and foursquare. -Recognised for those efforts within the industry with 9 finalist nominations for various social media campaigns across 3 consecutive years of award shows.-Grew team from single resource to team of 28. -Implemented and managed multiple tracking & measuring solutions; forum, idea and blog technology; internal & external guidelines; crisis management process.

A simple goal; to monetise Vodafone's touch points with the consumer through 3rd party advertising. Due to the fact mobile advertising in Australia is still in it's infant years this requires delivering an end-to-end solution to clients encompassing discovery, strategy, production, delivery and analysis. Brought in 100% new business with over 10 brands including PayPal, HSBC and Westfield. Worked with Innovation Team to deliver advertising model for Pocket Life. Identified and negotiated partnerships within the industry. Lead creative and development teams across all projects.

Worked in Business Development focusing on new business. During my time I was involved in winning several large clients as well as Account Managing a list of clients including Valvoline, ChildFund Australia and Warner Music Australia. My skills focused particularly on concepting, strategy, project management and account management across the entire digital landscape.

A position I held for 9 months in which I was rotated through Account Management, Project Management, Media Planning/Buying and Search, whilst working across all clients.