Christopher Gross Email & Phone Number

Darlinghurst, NSW, AU

So Shall We is a leading performance marketing agency across the US and Australia, where your growth is our business. We predominantly work directly with business owners or executives who are exhausted with the BS. As CEO I am responsible for our investment decisions, hiring, leadership team, culture, and every day bringing our vision closer. We are always.

Darlinghurst, NSW, AU

Partner at So Shall We, where our business is the growth of yours. Focused heavily on the North American market. Consulting with clients on their strategy and execution to grow their business and reduce costs. Deep diving into the cross-section between data, creative, performance media, and on-site conversion.

Los Angeles, CA, US

My North: The world's first personalized visualization tool to boost productivity and wellness.

Sydney, NSW, AU

Seattle, WA, US

Helping our marketing and product team to delight customers for Audible in Japan. -Changed business model from Unlimited to Credit whilst successfully retaining customers-Grew team from 4 to 9 people-Rebranded and relaunched Audible to Japan driving aggressive growth in new customers

Sydney, NSW, AU

Drove stagnant growth by restructuring the marketing, digital team and agency roster to match capabilities with the new marketing world, so as to focus heavily on digital, data and content- or 'Money Ball Marketing'. Delivered this through strategically reworking the marketing approach by diversifying product offering and traffic sources, maximising earned.

Sydney, NSW, AU

In this role I was responsible for social media, digital marketing, CRM and innovation. The focus was to build a team of 7 that could bring clarity in the use of each of emerging channels that FOX Sports was not leveraging. Working with the Director of Digital I redefined FOX Sports digital strategy and returned the Fox Sports website to a top two.

London, GB

Advise DGM team on social media components of content for the Ad:Tech conference in Sydney and Melbourne.

London, GB

The Head of Social Media and Video was responsible for social media, and video. In this role I was focused on transferring Vodafone from a social brand to a social business. This meant working across the business to integrate social media into other departments where appropriate, whilst maintaining best practices and innovation within the large social.

London, GB

Responsible for Vodafone and 3 brand social media footprint. Responsibilities include:-Overseeing and driving social media team of 28 based across 3 offices-Creating and maintaining successful business model in social media-Identifying, implementing and managing all social technology-Owning and driving strategy and managing implementation of all social.

Responsible for establishing a scalable model for social media across the Vodafone and 3 brands that would maximise both brands footprint above and beyond traditional portals (web and mobile). Achievements included: -Growing from smallest telco community to largest across facebook, twitter, forum, YouTube and foursquare. -Recognised for those efforts.

London, GB

A simple goal; to monetise Vodafone's touch points with the consumer through 3rd party advertising. Due to the fact mobile advertising in Australia is still in it's infant years this requires delivering an end-to-end solution to clients encompassing discovery, strategy, production, delivery and analysis. Brought in 100% new business with over 10 brands.

AU

Worked in Business Development focusing on new business. During my time I was involved in winning several large clients as well as Account Managing a list of clients including Valvoline, ChildFund Australia and Warner Music Australia. My skills focused particularly on concepting, strategy, project management and account management across the entire digital.

AU

A position I held for 9 months in which I was rotated through Account Management, Project Management, Media Planning/Buying and Search, whilst working across all clients.

Education record

Bachelor Of Arts, Sociology

Education record