Carol G. Email & Phone Number

Mexico

San Miguel De Allende, Guanajuato, Mexico

San Miguel De Allende, Gto, Mexico

I work with companies to maximize their effectiveness and deepen customer engagement. Areas of focus include:- Retail and E-Commerce growth strategies- Blueprint for Customer Engagement- Website strategy and multi-screen experience- Social Media Marketing strategy- Strategic Content Development and Planning

Fayetteville, Arkansas Area

West Chester, Pa

- Lead team of marketing and brand professionals, infusing productivity and the Culture of Q in every endeavor.- Expanded Social Media presence, building customer engagement across platforms. Organic Facebook growth was the foundation for achieving more than 1.1M likes.- Designed programming approach for key brands to increase customer engagement and provide elevated interaction and access with the personalities behind the brands. Grew Sales, Viewership, New Names and Customer… Show more - Lead team of marketing and brand professionals, infusing productivity and the Culture of Q in every endeavor.- Expanded Social Media presence, building customer engagement across platforms. Organic Facebook growth was the foundation for achieving more than 1.1M likes.- Designed programming approach for key brands to increase customer engagement and provide elevated interaction and access with the personalities behind the brands. Grew Sales, Viewership, New Names and Customer Engagement of each brand through an integrated marketing approach.- Developed and lead an agile innovation team to create a “second screen” interaction experience for the viewer around key shows, utilizing mobile apps and social media.- Infused Content Strategy as an organizational mindset to increase the value of produced content and grow customer engagement with the brand. Show less

West Chester, Pa

- Designed new organizational structure to bring together creative teams from across the organization, incorporating process improvements and elevating the brand through superior execution and ensuring resources are fully leveraged across the organization. - Lead multidisciplinary team of 100+ people responsible for Web Design, Print Design, Prepress, Editorial, Scenic Design, On Air Graphics, Photography, and Full Motion Video, delivering consistent, compelling content and providing the… Show more - Designed new organizational structure to bring together creative teams from across the organization, incorporating process improvements and elevating the brand through superior execution and ensuring resources are fully leveraged across the organization. - Lead multidisciplinary team of 100+ people responsible for Web Design, Print Design, Prepress, Editorial, Scenic Design, On Air Graphics, Photography, and Full Motion Video, delivering consistent, compelling content and providing the customer a richer and more cohesive brand experience.- Developed new Multi Media Design team, providing design direction and execution for 5 mobile/iPad apps.- Managed the Resource Planning and Scheduling team. Implemented enhanced scheduling, planning and critical measurements to drive ROI on support of business initiatives. Show less

West Chester, Pa

- Responsible for the strategic direction of website merchandising and customer experience.$1.2 Billion in annual sales realized online, utilizing innovative promotional plans and improving overall integration of brand strategies.- Pivotal leadership role in 2007 site redesign and all site enhancements, advising and approving business requirements to ensure that customer needs are met. Developed business plans and projections to maximize ROI on projects and support resource… Show more - Responsible for the strategic direction of website merchandising and customer experience.$1.2 Billion in annual sales realized online, utilizing innovative promotional plans and improving overall integration of brand strategies.- Pivotal leadership role in 2007 site redesign and all site enhancements, advising and approving business requirements to ensure that customer needs are met. Developed business plans and projections to maximize ROI on projects and support resource allocation.- Developed the Online Community, aligning with QVC’s core brand essence and business goals. - Maintained a Community roadmap that was customer focused and developed needed policies and procedures as well as incorporating industry trends.- Executive Sponsor of Corporate Multichannel Initiative, leading a cross-divisional team to identify new and better ways to integrate multiple channels. Show less

West Chester, Pa

- Full P&L responsibility for Apparel, Accessories, Shoes, Jewelry and Beauty businesses.- Grew sales in triple digits over four years to reach more than $650 million. Led team of 20 in growing sales through solid merchandising techniques, innovative customer experience, team building, and category assessment and extension. - Directed $50 million program of Brand Management to grow businesses and integrate brand strategies using marketing tools such as catalog, direct mail, live chat,… Show more - Full P&L responsibility for Apparel, Accessories, Shoes, Jewelry and Beauty businesses.- Grew sales in triple digits over four years to reach more than $650 million. Led team of 20 in growing sales through solid merchandising techniques, innovative customer experience, team building, and category assessment and extension. - Directed $50 million program of Brand Management to grow businesses and integrate brand strategies using marketing tools such as catalog, direct mail, live chat, & focus groups.- Collaborated with IT on all projects to improve site experience and conversion, including Enhanced Search, Swatching, Zoom, Ensembles, Related Items, and Community Forum. Provided business requirements and testing support to ensure deliverables were met. Show less

Plano, Tx

- Developed short and long-term divisional financial, product and merchandising plans for Apparel, Shoes and Jewelry. Grew online business +54% in two years.- Dramatically increased product offering through product development and expansion.- Close interaction with Catalog and Marketing teams to enhance customer contact and improve media productivity.

Plano, Tx

- Managed full merchandise mix for 62 stores in Brazil, Mexico and Puerto Rico.- Planned and executed the opening of 20 additional stores in Brazil a two-year period.

Plano, Tx

- Full P & L responsibility for Infants, Toddlers and Toy retail operations of 1200 stores and Catalog, with $1B in annual sales.

Mexico City, Mexico

- Launched start-up operations of foreign sourcing and buying office in Mexico City.

Plano, Tx

- Instrumental in rolling out centralized buying process to 1200 stores in shoe division. - Developed first Distribution and Planning organization; recruited and trained staff. - Drove development of customized distribution system, Island Pacific.