Reside Strategies provides dedicated consulting services to public, private, and non-profit organizations, most focused on social good initiatives (climate change, health, equity). Our work strengthens brands and corporate reputations, actively engages teams, expands customer loyalty, and drives growth via focused strategic marketing, partner, and PR programs. We drive measurable results - e.g.: * enhance all aspects of branding internally and externally * strengthen cultures, bringing mission, vision, and values to life * engage staff via proactive internal communications programs/plans * develop and leverage PR, GR, and partnerships for expansion and growth * scale via customer loyalty campaigns, GTM, ABM, and other marcom strategies/tactics

At Bridge, we are dedicated to delivering comprehensive solutions in leadership, finance, risk management, board support, ESG, going public, and expansion. We are a group of experts who built our careers as operational leaders, so we understand the challenges that arise from financial uncertainties, risk exposures, and the need for robust governance frameworks. We are committed to guiding businesses in integrating sustainable practices and responsible investment strategies into their core operations, through providing advisory, assessment, strategic planning, and training services.

Supporting women entrepreneurs / future leaders via mentorship through outstanding organization - Mentor Walks. Please check it out for anyone able to mentor or those expanding or changing their careers and wanting support/advice!

Expanded and led growing team and all marcom strategies and tactics for sustainable building and manufacturing scale-up, Nexii Building Solutions. Reporting to SVP, Gregor Robertson, was responsible for international corporate brand management and expansion, channel management, communications, and campaign development, events, and PR, budgeting, reporting, and tracking of KPIs. Also managed external teams (international PR firms, event management, video and graphic production, website and brand development), provided internal advisory/support services to Sustainability, Customer Experience, Certified Manufacturers, IR and HR, and sat on internal/external committees focused on product launches, climate change/sustainability efforts, and GR/media/corporate partnerships.

Leadership course facilitation and mentorship to women entrepreneurs via amazing organization - WeBC (previously Womens Enterprise Centre).

Co-founded ePACT - emergency health data and communications network used by 100s of organizations and +2.5 million families in North America. Responsible for corporate strategic plans, roadmaps, and execution, team leadership and culture, business development, communications, marketing, and brand expansion, while managing PR, GR and IR. Built brand and revenue partnerships (e.g. ACTIVE Network and Vermont Systems - #1 and #2 registration system in US: Y-USA; US National Recreation & Parks Assoc). Proud to support Red Cross evacuation processes and municipal emergency programs, working as partner and software provider in preparedness/response around climate change/impacts. Honored to also help Scouts/Guides provincial, national, and international camps/expeditions, Hockey BC and provincial sporting associations, 100s of municipal community centers/Parks & Rec programs, schools, and daycares across Canada and US.Frequent public speaker and selected by business, government, media, and tech programs/awards, (e.g. GrowLab, San Francisco CT Accelerator, Women in Tech, C100 48 Hours in Valley, GROW City of Vancouver, Financial Forum, BCTIA; BIV, North Vancouver Business of the Year; Earnest Manning Innovation), sat on government and industry roundtables (tech, emergency preparedness, health).

Consulting services for strategic branding and marcom programs, strategies, and tactics. Spanned ideation, end-to-end planning, documentation, and execution services for client marketing (GTM, ABM, loyalty, referral, digital/cross-channel management), internal/external communications development, brand creation/management, key messaging and program launch, oversite, and support. Clients included: TransLink/VANOC/2010 Olympic Transportation Partners, TravelSmart Sustainable Travel, Rogers, Shaw Communications, Impact BC, TI Corp, BC Transit, RGS Consulting, M:30 Communications, Tourism Vancouver, Cogeny Communications, SMG/Columbia Consulting Group, IDEAPark

Secretariat developed programs to support BC communities/businesses accessing 2010 Games “Live, Work, Study, Play” opportunities. I managed Marketing & Community Relations programs, teams, budgets, and partnerships (e.g. VANOC, Olympic/Paralympic, Four Host First Nations, business, industry, governments groups). Created 2008/2010 Games B2C/B2B marketing and communication plans, budgets, and KPIs, and long-term after-Games program proposals. Rapidly built and coached teams, defined priorities, goals, and job descriptions, and oversaw programs and campaigns promoting BC/Canada to international media, key industries/groups, and public. Managed production companies (video, event, web, asset), PR, and campaign consultants, developed guides for Government and partners to ensure brand integrity, managed Government-owned assets, sat on international committees, presented at events, collaborated on joint promotions, and built government, corporate, and community partnerships.

 Responsible for internal communications, public relations and community relations programs. This included strategic planning, business case/program plan development and execution, key messaging and presentations to all staff, brand and budget management and direction, guidance and support to Executive Leadership team. Managed, set objectives, coached and provided performance management for Communications Specialists supporting daily communications functions, media relations and community relations programs. Developed and managed critical internal communications strategies, programs, presentations and training for Future Shop, supporting national staff of 11,000+.  This included developing 2007 Mission, Corporate Guiding Principles and Values, yearly strategic plans, sustainability programs, product launches, training materials and organizational changes/restructuring messaging.  Developed 3-4 day National Sales Conferences for all Future Shop managers across head office and stores, creating key messaging, presentations, collateral and videos and end-to-end event management. Managed substantial media relations programs and outreach for critical seasonal and product campaigns (e.g. Christmas, Back to School, Father’s Day, new product launches and promotions) and acted as key media contact managing interviews, press releases, crisis messages and support to corporate spokespeople. Oversaw community relations programs, including most successful United Way campaign for Future Shop, managing requests from not-for-profits, distributing funds/donations, supporting special events and fundraisers.