Carlos Guerrero Email & Phone Number

Madrid | Europe

London, England, United Kingdom

Madrid, Community Of Madrid, Spain

• ️ Helping insurance companies, broker, MGAs and insurtechs with:- Innovative management projects in Insurance: + Business operation and processes + Business development (Partnerships/Affinity). + Digital sales.

• ️ Designed new ways to offer insurance products that fit specific client's needs: Professional Indemnity, General Liability, Directors and Officers (D&O) and Cyber, with strong results.
• ️ Kept KAM with banks - bancassurance
• ️ Led projects and research to explore new ways of distribution: schemes, bancassurance, partners, etc
• ️ Defined Business planning and owned P&L
• ️ Drove sales project for SME insurance
• ️ Led digital marketing strategy for Digital sales

• ️ Creation and implementation of the Strategic Marketing and Communication Plan for Spain and Portugal. Responsible for the international budget of the department achieving great results in Brand Awareness.
• ️ Part of the Strategic Marketing Planning within the European countries network: defining key international trends, aligning marketing plans and sharing best practices across EU markets.
• ️ Led a Marketing and Sales campaign rolled out across Europe. Presented the initial idea of… Show more
• ️ Led a Marketing and Sales campaign rolled out across Europe. Presented the initial idea of “Hunting for Bigger” to increase big tickets sales with strong results.
• ️ Create and execute B2B campaigns and brokers communication management, positioning the company in top 3 of ADECOSE (main broker association) ranking.
• ️ Management of international team and multi-disciplined teams: including staff recruitment, selection, training and outsourced agencies and freelancers.

• ️ Senior communication consultant managing own team. Responsible for corporate communications of top tier national companies trading on the IBEX.
• ️ Designed and implemented the strategic communication plan for a key merger of two national insurance companies (Estrella and Vitalicio), that resulted in the creation of Generali in Spain, (considered 1 of the top 5.
• ️ Directed the marketing and communication strategy and materials for the… Show more
• ️ Directed the marketing and communication strategy and materials for the pre-launch and launch of the Zaragoza’s Tram. Oversaw the campaign for citizens’ safety for the tram, well received by people, and reducing.
• ️ Defined and managed communication strategy for the CEPSA Truck Racing Team with press releases after each race, social media community management and annual team presentation event. I created the Youtube channel.

• ️ Communication consultant, managing a team. In charge of the corporate and product communication of companies in different business sectors: real estate, technology, healthcare and construction sectors amongst others..
• ️ Supported the strategy, defined the communication materials and designed the opening events for the 5 new toll motorways of Madrid in 2005, with the… Show more
• ️ Supported the strategy, defined the communication materials and designed the opening events for the 5 new toll motorways of Madrid in 2005, with the presence of Prime Minister and other public figures. Also created.
• ️ Provided corporate consultancy crisis management for top national clients.
• ️ Carried out marketing consultancy for key clients, including promotions and advertising.
• ️ Drafting of all press materials, as well as corporate communications and internal comms. Show less

Mib

▪️ Digital MBA with the following topics: - Vision and Digital Strategy - Digital Marketing - Innovation and Design Thinking - Digital.

Master'S Degree, Marketing And Communication

- Corporate communication - Business and management - People management - Advertising and marketing

Bachelor Of Arts - Ba, Communication, Journalism, And Related Programs