Charlotte Guilhem
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Charlotte Guilhem Email & Phone Number

EMEA Paid Media and Performance Marketing Specialist at BRP
Location: Tartegnin, Vaud, Switzerland 8 work roles 4 schools
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Current company
BRP
Role
EMEA Paid Media and Performance Marketing Specialist
Location
Tartegnin, Vaud, Switzerland
Company size
8656 employees

Who is Charlotte Guilhem? Overview

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Charlotte Guilhem is listed as EMEA Paid Media and Performance Marketing Specialist at BRP, a company with 8656 employees, based in Tartegnin, Vaud, Switzerland. AeroLeads shows a matched LinkedIn profile for Charlotte Guilhem.

Charlotte Guilhem previously worked as EMEA Paid Media & Performance Marketing Specialist at Brp and EMEA Senior Brand Lead - Can-Am On-Road at Brp. Charlotte Guilhem holds Master In Management, Master Of Science In Marketing Management from Edhec Business School.

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BRP

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Profile bio

About Charlotte Guilhem

With over 10 years of experience in brand strategy and marketing communications, I am passionate about creating and delivering impactful campaigns that connect with customers and drive business results. I have a strong background in both mainstream and high-end niche products and brands of the automotive industries, where I have developed and led regional brand initiatives. I am currently the EMEA Senior Brand Marketing Leader for Can-Am On-Road, the 3-wheel vehicles brand of BRP, where I fully manage the 360-marketing plan for our key markets in Europe. Leveraging Owned, Paid and Earned channels, I am accountable for growing the brand and driving retail sales aligned with the company's objectives.

Current workplace

Charlotte Guilhem's current company

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BRP
Brp
EMEA Paid Media and Performance Marketing Specialist
Tartegnin, VD, CH
Website
brp.com
Employees
8656
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8 roles

Charlotte Guilhem work experience

A career timeline built from the work history available for this profile.

Emea Paid Media And Performance Marketing Specialist

Brp

Tartegnin, VD, CH

Emea Paid Media & Performance Marketing Specialist

Current
Brp

Lausanne, Vaud, Suisse

- Strategize and plan multi-channel paid media campaigns across European markets, driving equity and sales growth for multiple brands.- Monitor and optimize campaigns performance, ensuring data-driven adjustments to maximize ROI and meet KPIs.- Consolidate and synthesized media strategies, tactics, and performance results for top-management and.

Aug 2024 - Present

Emea Senior Brand Lead - Can-Am On-Road

Brp

Lausanne, Vaud, Switzerland

  • Defined and led the annual 360° marketing plan supporting the brand and business in Europe (Awareness AGR +7%, Sales AGR +8%)
  • Planned and implemented multi-channel online campaigns (Web traffic AGR +28%, Hot Leads AGR +14%)
  • Developped and deployed earned media tactics through influencer marketing and PR (ROI > 10:1)
  • Managed and fed Owned channels with SEO-optimized content on website, blogs, emails or collaterals (Unpaid web traffic AGR +10%)
  • Tracked budget and ROI… Show more
  • Tracked budget and ROI for key stakeholders and top-management reporting Show less
Mar 2018 - Jul 2024

Brand Strategy Section Manager - Europe

Nissan Motor Corporation

Rolle, Switzerland

  • Designed the internal communication plan of the new Brand Identity
  • Scoped, developed and launched Intranet site for 18,000 employees
  • Led the editorial process, maintenance and upgrades of the site
Nov 2016 - Feb 2018

Brand Strategy Coordinator - Europe

Nissan Motor Corporation

Rolle, Switzerland

  • Developed the roadmap supporting the company cultural shift
  • Led the creation of a cross-functional management training and employee toolkit
  • Trained 100 Executives and managers across 15 sites for workshop deployment to 2,000 employees
Apr 2015 - Oct 2016

Qashqai Product Management Officer - Europe

Nissan Motor Corporation

Rolle, Switzerland

  • Contributed to milestones for Qashqai run-out and New Qashqai launch (flagship product launch in 27 countries)
  • Built short and long term business plan and tracked achievement (250,000 units / year)
  • Supported Product Manager in product lifecycle management
Nov 2012 - Mar 2015

Crossover Product Management Assistant - Europe

Nissan Motor Corporation

Rolle, Switzerland

  • Analyzed market environment and customer trends (customer profiles, ad hoc analysis, etc...)
  • Developed new reporting tools to optimize performance monitoring of crossover product range in 27 countries (Excel VBA)
  • Prepared KPI dashboard and presentation material for management
May 2012 - Oct 2012

Digital Marketing Assistant - Emea

Agilent Technologies

Barcelona Area, Spain

  • Developed and coordinated monthly marketing e-newsletters (mailed to 25,000 customers and 400 distributors)
  • Managed monthly customer-facing web-seminars (50 live customers, 500 podcast replays)
  • Improved website user experience creating and implementing action plan based on survey analysis
Jul 2010 - Jun 2011
Team & coworkers

Colleagues at BRP

Other employees you can reach at brp.com. View company contacts for 8656 employees →

NP Nydia Perez Nydia Perez Colleague at BrpMexico, Mexico View → RG Reyna Gabriela Cruz Gutiérrez Reyna Gabriela Cruz Gutiérrez Colleague at BrpCiudad Juárez, Chihuahua, Mexico, Mexico View → CK Chris Klockow Chris Klockow Colleague at BrpUnited States, United States View → MF Mylene F Boisvert Cpa Auditor, Cfe Mylene F Boisvert Cpa Auditor, Cfe Colleague at BrpMontreal, Quebec, Canada, Canada View → DB David Bates David Bates Colleague at BrpDallas, Texas, United States, United States View → JR Joseph Riddle Joseph Riddle Colleague at BrpBakersville, North Carolina, United States, United States View → DP Diego Perez Diego Perez Colleague at BrpQuerétaro, Querétaro, Mexico, Mexico View → CB Chantal Beauregard Chantal Beauregard Colleague at BrpCapitale-Nationale, Quebec, Canada, Canada View → OA Oscar Advíncula Oscar Advíncula Colleague at BrpQuerétaro, Querétaro, Mexico, Mexico View → LG Luis Gerardo Piñeiro Canales Luis Gerardo Piñeiro Canales Colleague at BrpEl Marqués, Querétaro, Mexico, Mexico View →
4 education records

Charlotte Guilhem education

Master In Management, Master Of Science In Marketing Management

Edhec Business School

Activities and Societies: Vice-president of the Sport Office EDHEC Group (900 members), in charge of creating public relations and.

Cpge Ece (Prépa Hec, Voie Économique), Economics

Classe Préparatoire - Lycée Ampère, Lyon
FAQ

Frequently asked questions about Charlotte Guilhem

Quick answers generated from the profile data available on this page.

What company does Charlotte Guilhem work for?

Charlotte Guilhem works for BRP.

What is Charlotte Guilhem's role at BRP?

Charlotte Guilhem is listed as EMEA Paid Media and Performance Marketing Specialist at BRP.

Where is Charlotte Guilhem based?

Charlotte Guilhem is based in Tartegnin, Vaud, Switzerland while working with BRP.

What companies has Charlotte Guilhem worked for?

Charlotte Guilhem has worked for Brp, Nissan Motor Corporation, and Agilent Technologies.

Who are Charlotte Guilhem's colleagues at BRP?

Charlotte Guilhem's colleagues at BRP include Nydia Perez, Reyna Gabriela Cruz Gutiérrez, Chris Klockow, Mylene F Boisvert Cpa Auditor, Cfe, and David Bates.

How can I contact Charlotte Guilhem?

You can use AeroLeads to view verified contact signals for Charlotte Guilhem at BRP, including work email, phone, and LinkedIn data when available.

What schools did Charlotte Guilhem attend?

Charlotte Guilhem holds Master In Management, Master Of Science In Marketing Management from Edhec Business School.

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