Charlotte Guilhem Email & Phone Number

Tartegnin, Vd, Ch

Lausanne, Vaud, Suisse

- Strategize and plan multi-channel paid media campaigns across European markets, driving equity and sales growth for multiple brands.- Monitor and optimize campaigns performance, ensuring data-driven adjustments to maximize ROI and meet KPIs.- Consolidate and synthesized media strategies, tactics, and performance results for top-management and stakeholders reporting.- Gather and get actionable insights from internal learnings and external marketing trends to continually improve… Show more - Strategize and plan multi-channel paid media campaigns across European markets, driving equity and sales growth for multiple brands.- Monitor and optimize campaigns performance, ensuring data-driven adjustments to maximize ROI and meet KPIs.- Consolidate and synthesized media strategies, tactics, and performance results for top-management and stakeholders reporting.- Gather and get actionable insights from internal learnings and external marketing trends to continually improve media effectiveness and brands visibility. Show less

Lausanne, Vaud, Switzerland

• Defined and led the annual 360° marketing plan supporting the brand and business in Europe (Awareness AGR +7%, Sales AGR +8%)• Planned and implemented multi-channel online campaigns (Web traffic AGR +28%, Hot Leads AGR +14%)• Developped and deployed earned media tactics through influencer marketing and PR (ROI > 10:1)• Managed and fed Owned channels with SEO-optimized content on website, blogs, emails or collaterals (Unpaid web traffic AGR +10%)• Tracked budget and ROI… Show more • Defined and led the annual 360° marketing plan supporting the brand and business in Europe (Awareness AGR +7%, Sales AGR +8%)• Planned and implemented multi-channel online campaigns (Web traffic AGR +28%, Hot Leads AGR +14%)• Developped and deployed earned media tactics through influencer marketing and PR (ROI > 10:1)• Managed and fed Owned channels with SEO-optimized content on website, blogs, emails or collaterals (Unpaid web traffic AGR +10%)• Tracked budget and ROI for key stakeholders and top-management reporting Show less

Rolle, Switzerland

• Designed the internal communication plan of the new Brand Identity • Scoped, developed and launched Intranet site for 18,000 employees• Led the editorial process, maintenance and upgrades of the site

Rolle, Switzerland

• Developed the roadmap supporting the company cultural shift• Led the creation of a cross-functional management training and employee toolkit• Trained 100 Executives and managers across 15 sites for workshop deployment to 2,000 employees

Rolle, Switzerland

• Contributed to milestones for Qashqai run-out and New Qashqai launch (flagship product launch in 27 countries)• Built short and long term business plan and tracked achievement (250,000 units / year)• Supported Product Manager in product lifecycle management

Rolle, Switzerland

• Analyzed market environment and customer trends (customer profiles, ad hoc analysis, etc...)• Developed new reporting tools to optimize performance monitoring of crossover product range in 27 countries (Excel VBA)• Prepared KPI dashboard and presentation material for management

Barcelona Area, Spain

• Developed and coordinated monthly marketing e-newsletters (mailed to 25,000 customers and 400 distributors)• Managed monthly customer-facing web-seminars (50 live customers, 500 podcast replays)• Improved website user experience creating and implementing action plan based on survey analysis

Master In Management, Master Of Science In Marketing Management

Activities and Societies: Vice-president of the Sport Office EDHEC Group (900 members), in charge of creating public relations.

Academic Exchange, International Business

Nagoya, Japan

Academic Exchange, International Finance

New York, United-States

Cpge Ece (Prépa Hec, Voie Économique), Economics