Courtney Gursky Email & Phone Number

- Spearheaded the development of a company webinar, resulting in over 1000 leads.-Wrote email content, white papers, social media copy, and other marketing materials with a focus on addressing users' pain points and needs and increasing brand awareness.- Collaborated closely with cross-functional teams (e.g., product management, design, sales) to create content that resonates with target audiences and drives business results.- Developed content and key messaging for email marketing campaigns, using A/B testing to improve conversions and make data-backed decisions.

Downingtown, Pa

- Led the development of integrated marketing campaigns across multiple channels, increasing marketing qualified lead generation by over 200%.- Increased monthly organic traffic by 143% using SEO and inbound marketing techniques like blogging and social media.- Evaluated digital marketing campaigns, completed monthly reports, and consistently led meetings with Marketing Managers and Executives.- Created content for landing pages, microsites, product launch campaigns, and lead nurture campaigns.- Managed freelancers and designers as needed to deliver high- quality work within tight deadlines and budgets.- Conducted competitive analysis to identify opportunities for differentiation in the marketplace.- Provided regular feedback to team members regarding their performance to help them grow professionally and meet company standards in terms of excellence in design and writing.

West Chester, Pa

- Wrote a wide range of marketing content, including blog posts, eBooks, newsletters, press releases, and email workflow content.- Developed and maintained social media marketing campaigns for several clients, increasing visits by 77% and clicks by 100%.- Built and managed email nurture campaigns in marketing automation software, produced monthly newsletters, and created detailed buyer personas through interviews and market research.

King Of Prussia, Pa

- Owned content creation and marketing planning for the ADVANCE Healthcare Shop, including managing email campaigns and social media, writing website content, ecommerce website management, and reporting results to the management team.- Worked closely with product marketing, sales, and design teams to develop creative strategy and positioning.

Collegeville, Pa

- Wrote compelling, original copy for a variety of marketing materials such as brochures, email campaigns, website content, and social media posts.- Performed SEO copywriting and editing to increase website traffic and performance.

Easton, Pa

• Interviewed new applicants, assessing their writing skills and instructive capabilities.• Attended four rounds of conferences with my students, reviewing papers and providinginsight as they worked toward their final copies.• Instructed students on writing and research techniques, helping them to effectivelycommunicate ideas and support their thesis.

Easton, Pa

• Wrote and successfully defended a collection of 42 original poems over the course of a year.

Bachelor’S Degree, English Literature, Psychology Minor

Activities and Societies: PAW, The Marquis, ALF

Education record