Cynthia Gutierrez-White Email & Phone Number

Reisterstown, Md, Us

I lead, develop, and execute the public relations and community engagement/outreach strategies for Tidal Basin Group. Tidal Basin is the nation’s premier provider of integrated preparedness, emergency response management, and disaster recovery consulting services. Their unmatched experience, resources, and results have earned the trust of hundreds of public and private organizations, schools, states, governments, and communities, to initiate and control recovery.

Baltimore, Maryland Area

ADG Strategy Group is an award-winning agency that helps clients anticipate change, plan for critical business decisions, tell their stories, shape their policy environments, communicate, formulate business strategies, market and transform their identities. Clients include:• University of Miami Gordon Center for Simulation & Innovation in Medical Education • Johns Hopkins University Bloomberg School of Public Health Moore Center • Diabetes Research Institute Foundation• Metro-Dade Firefighters IAFF Local 1403 • Jewish Community Services of South FloridaI create and execute internal and external communications strategies to promote clients. This includes press releases, and content for social media, websites, and newsletters. In addition, I work closely with development teams and government affairs agencies to secure donor dollars and apply for research grants.

Baltimore, Maryland Area

Manage the internal and external communications, including PR, media relations and crisis communications, for Johns Hopkins Medicine, the $8 billion system that unites the Johns Hopkins University School of Medicine with the Johns Hopkins Health System. The Johns Hopkins Health System is comprised of six academic and community hospitals, including Johns Hopkins Hospital in East Baltimore, four suburban health care and surgery centers, nearly 40 primary health care outpatient sites, as well as programs for national and international patient activities. Leading a team of 32, we Support JHM; Inform, educate and engage faculty and staff across JHM; Educate the public about JHM research, discovery and innovation; Promote JHM as a leader in patient care, education and training. As Sr. Director, I execute long-term campaign plans to support JHM-wide initiatives and priorities; manage issues that can potentially threaten the institution’s brand or reputation; promote the brand in the areas of business of medicine and emergency preparedness; and use earned media to influence the perceptions of JHM while strengthening our reputation.

Washington D.C.

As a member of the national Communications and Public Affairs team, I serve as the Red Cross' chief spokesperson and point-of-contact for Spanish-language media; promote the American Red Cross and its humanitarian mission and develop comprehensive strategies to drive earned media visibility on Spanish-language media outlets around the nation. The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families.

Developed and implemented communications and marketing strategies that successfully delivered the Red Cross humanitarian mission to one of the largest regions in the country and its 5 million residents. I crafted messages regarding disaster relief, preparation and prevention to the public while maximizing fundraising efforts and public awareness.

Miami, Florida, United States

Providing strategic communications solutions for numerous clients in the tech and nonprofit companies in Miami. I provided strategic planning, public relations, media relations, crisis communications, and writing/editing. Clients include:• Running with Sole• Teges, LLC • Flashcard Maker Pro – Google Android’s Educational App of the Year, 2011

Managed the media and public relations for a top-ranked pediatric hospital. Served as the hospital spokesperson and media's primary point-of-contact. Supported and maintained the positive image of Miami Children's Hospital (MCH). Coordinated press conferences and prepared press releases to increase public awareness of hospital programs, events, and medical staff. Other responsibilities include: crisis management and communications, served as the in-house producer for extensive TV shoots and documentaries for several TV networks, policy writing, media training for MCH spokespersons and executives, kept content on mch.com media web page up to date.

Served as the contact person for the media, wrote press releases, organized press conferences, crisis management, planned and implemented publicity campaigns for Archdiocesan events and issues, handled media inquires, provided appropriate responses or designated spokesperson for media, coordinated interviews, and maintained clipping files.

Assisted in the development of ad sales materials and presentations. Facilitated correspondence, proposals, advertising schedules and co-op documents.

Bs, Communications

Activities and Societies: Ambassadors, Alpha Delta Pi, AERho

Ms, Management