I have always stayed true to my principle: culture over clout.As a self-made strategist with profound business acumen, I dive deep into the core of every brand and craft narratives that authentically resonate. I believe that meaningful stories are rested on substance and significance — driven by insights derived from culture and human behaviours. I love spotting patterns, reading between the lines, and connecting the dots to help brands tell their story. My playbook to life is a patchwork quilt of self-discovered insights, creative ideas, and a knack for making sense of the chaos that surrounds us. A problem-solver by nature, and a creative by heart. In a world obsessed with the “next big thing”, I love taking a step back to see the bigger picture. Building narratives take time and patience, and I love shaping perspectives and creating space for brand to connect with their audience. In the wild, you’ll find me brewing the day’s third pour-over coffee or thriving in my tea rituals.Always up for coffee and chat!