Sets the strategic direction for NC State’s enterprise web and social media channels leading a diverse team of digital experts. Guides and mentors an agency-style, revenue-generating team of web developers, designers, marketing writers, and strategists in the implementation of the university’s web brand for campus clients.Responsible for overseeing the NC State's integrated digital marketing strategy including oversight of the university’s enterprise-level web presence and social media channels.Served as NC State's Communication contact on the UNC System Racial Equity Taskforce. Serves on the Advancement Division's Taskforce for Inclusion, Diversity and Equity (TIDE) and the NC State Diversity and Inclusion marketing team.

Directs, manages and leads NC State's digital marketing strategy, web development, user experience, interactive design and overall digital strategy. Responsible for the NC State website (ncsu.edu), Social Media Strategy Hub and the Enterprise social media channels.Serves as the university's digital strategist, collaborating with campus partners to execute integrated, data-driven and impactful digital-first communication campaigns.

Leads the creation, strategy, management and expansion of NC State University's Social Media Strategy Hub. The Hub provides real-time monitoring capabilities of social and web content, empowering NC State to make data-driven decisions about it's digital marketing strategies. The Hub encompasses a modern, strategic, digital-based approach to NC State’s communications and marketing efforts that help achieve the strategic goals of the university and positions NC State as a leader in digital strategy.

Leads the university's web strategy and online presence with an emphasis on the strategic advancement of core marketing and communications objectives rooted in the strategic plan. Aligns resources and activities to support four broad strategic priorities: enrollment, student success, research and alumni engagement. Oversees a team of web application developers, designers, digital content producers and student developers.

Responsible for the technical implementation and development of top tier web resources, including the NC State website. Supervised technical web development of the university's digital strategy, including the central web presence, social media channels, strategic partnership sites and various online communications channels.

Responsible for technical web development of the university's online strategy, including the central web presence, strategic constituent sites and various online public communications channels. Developed and implemented tools, technical solutions and resources to support communications, brand messaging and online marketing strategies throughout the NC State web presence.

Technical lead and web applications developer for the digital publications office in the Division of Information Technology. Led development and implementation of external, marketing websites and applications. Collaborated with the university marketing office to successfully launch a redesign of the central website, ncsu.edu, in 2007 and developed a revamped news presence using Cascade Server Content Management System (CMS).