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Ideation and PitchingAdvise various companies on Game Design, and Gamification best practices.Create Vision, Pillars, and Game PitchesCreate and Manage Business Models (5 year forecasting)Built and Presented presentations for Investors, publishers, and partners.Funding Negotiations and ROI Analysis Defining, Communicating, and Creating Milestones, Demos, and Vertices slices. Studio and Team BuildingHired, Managed, Trained, and Re-Organized Staff based on studio needs.Created Career Progression Paths for DesignersInternational Team Management (Russia, Poland, Cyprus, China, Brazil)Rallied Teams behind big pivots and changes to small, medium, and large IP.Pre-Production & ProductionCreated, managed, and iterated on Content RequirementsDefined Scope and Cadence of all aspects of Apps, Games, and Real Life Immersive ExperiencesEvaluated existing production plans and course corrections where needed. Designed, managed, and iterated on production pipelines needed to sustain engagement.Championed and Designed long term Evergreen Systems that keep players engaged early in production.Created and ran various 6, 12, 24 Month Roadmaps through Production and into Live Serice. Publishing & Monetization Create and execute Live Service strategies and designs.Created and managed Event Systems, Social Systems, End Game & Engagement Systems (Season Passes, Crafting, Raiding, PVP, Quests, etc)F2P and Premium Monetization Design, Storefront Design / Updates, and player conversion strategies.Onboarding Analysis and DesignCreated various Winback Campaigns and strategies based on Player Patterns, Data, and deep understanding of update bias. If you are in need of a team of expert designers that have deep connections in the game industry feel free to connect and follow. We would love to help get your next project off the ground.

TeamTeam Manager of a multi disciplined design team.Successfully helped various members of our team learn, develop, and hone their skills through effective coaching, resources, and peer mentoring. StudioWorked directly with Leadership of multiple projects to help define the content scope, cadence, and type needed for each feature. Created, iterated, and pitched our Go To Market Strategies for multiple titles.Worked closely with our Studio Leadership to build out our performance management review process.ProjectDesigning deeply integrated meta and progression systems to support various forms of live service environments.Created and managed our Seasonal Structures, Roadmaps, and Community Engagements.Designed multiple Social Systems and Structures to make sure we have a cohesive live service strategy that rewards and encourages social play.Worked closely with our P&L and Business Models to ensure we can project accurate revenue targets for our portfolio projects.BizdevDeveloped Live Service Strategies for multiple games within our portfolio and partner portfolios.Created and Iterated on multiple Pitch Decks for Publishers and Investors.Created and fostered existing long lasting partnerships to present the Studio and its skill set for potential projects. Worked closely with our partner leadership to inform and educate how we will recoup our costs.

Created and Launched 3v3 Action Arena Game that mixes ball based sports elements with skill based heroes. Managed and Coached various members of our 40 person team. Created and updated our business models, KPIs, and forecasts. Designed meta economy, gameplay, progression, and monetization systems for the game. Build informative decks and presentations to be pitched to executive leadership by the team and I. Pitched our game concept and demo to various partners, publishers, and investors.

Apex Legends - MobileDesigned Long Term / Evergreen Meta and Progression Systems to retain our target users. Successfully created and adopted Apex Legends in an approachable Shooter experience on Mobile devices around the world, reaching more than 45 million players. Created new and unique ways to monetize for our players at various price points. Worked very closely with our HD counterparts to make sure we were staying true to the brand that Apex and Titanfall was built on. Created and managed our Ranked Experience throughout the life of the game. Created 3 Brand New Characters for Apex Legends IP, 2 Released, 1 Held)Created 2 New Maps (1 Released 1 Held)Pushed the boundaries of what people thought was possible in Mobile Shooters. Helped plan, coordinate, and update our roadmaps, seasons, and feature efforts throughout the 12 Major Planned updates per year. Worked 12-18 Months ahead of schedule to ensure we have enough runway to adjust our live service as needed.Worked on ways to sunset this project once our development partners were no longer part of the project supporting its live service going forward.

Worked closely with the Live Service Strategies around player Engagement to make sure players of multiple personas had an exceptional experience. Ensured there was appropriate feature offerings to sustain the retention of the product throughout live service.Worked closely with the Publishing and Development teams to inform teams of play experience gaps, economic concerns, as well as monetization mechanics that may be used throughout the launch and live service. Worked on multiple publishing strategies that allows for the team to roll out features towards a common goal that each department can fully support throughout development.

▪ Lead the Creative and Design department from concept to Implementation.▪ Managed 3 Designers as well as worked closely with a diversified development Team in both Unity and Unreal.▪ Managed expectations from our leadership team while constantly delivering high quality gameplay focused materials needed for Executive Presentations.▪ Worked Closely and collaborated with Art Outsource and UX partners throughout the project.▪ Created a design/production roadmap for each phase of our project as we hit key milestones we updated requirements.▪ Created detailed specs and documentation for Progression, Retention, and Monetization that were used to forecast our various business model needs.▪ Created a robust customization system that utilized a majority of Unreal blueprint power to cut cost of content down.▪ Coached team members Free to Play, Western Market Fit, Designing for Cohorts, and Character Creation.▪ Reviewed and provided feedback for all aspects of our product, which included: Game Design, Gameplay, UI, UX, Art, and Animation.▪ Completed workshops with our team to build a new IP and Unified language around the game that was presented internally.▪ Worked very closely on Monetization strategies and retention mechanics with publishing team members to make sure we always stayed on the same page.

Regional Product Manager for World if Warships NA and Global with duties that include but not limited to the following:Drive revenue, retention, churn prevention, winback, player friction, onboarding, events, social funnel, monetization, UX, bizdev (business development) creatives, feature design, micro transactions, live ops, people/team management, global initiatives, new MAU initiatives, Player Research, player gatherings, and data analysis.

Directed the design, vision, UX, and game systems for AR VR apps and games. Mobile, PC, and console games. Trained staff and helped designers hone their skills. Created multiple roadmaps, schedules, production plans, and team resource allocation plans. Managed outsourcing help in audio, art, and Localization. Worked directly with our publishers and CEO to fine tune game concepts into pitches and proposals. Created many GDDs for various types of projects from start to finish. Worked with other directors and leads to establish a career progression process that allowed employees to see where they were at and set goals to grow.

Created the Monetization Systems and strategies for our upcoming Free to Play AAA Title.Created engaging progression systems that compliment the modes and gameplay. Managed expectations of our publisher, founders, and C level stakeholders.Worked closely with the UX team to define a limited friction flow for a better play experience.Converted the game from a premium AAA game model into a viable free to play the game model that was not paid to win.Created Detailed specs and Documentation for Progression, Retention, and Monetization Features.Presented various content to the team and publisher for approval and team buy-in. Coached team members on best practices in the Free to Play Space.Forecasted KPI goals for our project and presented them to key stakeholders.Utilized User Research Tests to help the team iterate in areas that had player friction and concern.

Lead the studio towards the business objectives and pillars set by the GM.Created the Vision for multiple games within the app as well as the app itself. Crafted a UX design that put the key goals of the users first and made it a seamless experience for sponsors.Worked closely with the marketing and advertising team to make sure we struck the small gray area we were aiming for. Worked closely with our advertising and marketing team to compile a road map to best suit our portfolio of games and are target clients. Created the multiple procedurally generated games of multiple genres in the casual space.Created a reward system that could be used across multiple games for the app.Designed and created multiple simulators to test, balance and implement levels as well as difficulty.Created multiple progression models for the app to test.Coached members of the team on design theories and best practices within the casual space. Created multiple tutorials that utilized the best practices on mobile devices. Coached the engineers and artists on best practices for UI creation, asset bundles, and general app setup for optimization.

Lead the design team as well as managed the relationships of the 80 member cross discipline / multi-studio team.Co-create the vision for Minions Paradise.Crafted epic stories and pillars that were used to create the design documents.Worked closely with our partners to make sure we were on brand.Created the foundational systems that feed the content through.Created a dynamic marketplace that simulates a social marketplace offline.Created a large scale event system that was scaleable and modular to allow for the most flexible situations. Worked closely with the Lead PM and the PM team to make sure data and design were in sync throughout production and launch.Hired and trained design team members.On boarded team members to the project and brand within a short amount of time. Scoping designs to fit into deadlines while maintaining the integrity of the goals or pillars.Used focus testing and consumer incite to validate designs and help steer the project to success.Worked hand and hand with the UX team to make sure we had that most cutting edge User Experience without interfering with the brand. Worked closely with executive members of EA Publishing to make sure we were in line with the marketing material being released by all partners. Created a multi-year road map for features based on possible outcomes of soft/launch and launch data. Created the cadence and the roll out plan of all features in the game for a 1-year road map post launch. Managed the team moral and expectations through 3 pivots due to brand requirements changing.

Designed multiple monetization and viral features.UX/UI Design Mockups for all design needs. Prototyped games that went from concept to production. System Design, Core Game Loops, Excel system models. PC and Android Development for both mobile and consoles. Created metrics to track based on focus test data for iteration. Helped hire and train designers on proprietary hardware and software.Researched and Development on proprietary hardware and software. Scoped designs to fit into deadlines while maintaining the site of goals or pillars.Focus-tested multiple prototypes to determine the best project to move forward on. Worked closely with art and engineering to make sure asset lists and feature requests were clearly communicated.

Post Launch balance, tuning, and design adjustments based on customer and QA feedback paired with analytics. Worked closely with the UI Artist and Engineer to revamp key elements of the User Interface post launch.Designed and implemented new features to enhance exciting moment to moment gameplay.Communicated with multiple departments to clarify goals and make sure everyone involved was not being blocked by anything or anyone. High-Level Brainstorming and Documentation on multiple aspects of MMO Design, Monetization, new Systems that would be implemented over the next year post launch.Product owner for multiple scrum teams including, UI/UX, Systems, MTX. Dynamic Content.

Lead Designer/System Designer for multiple projects for facebook and mobile platforms.Designing tools to help make game content and maintain updated systems.Advising 3rd party studios about game development. Working with various team members to make sure everyone is on the same page for current milestones and dates for the deliverable needed to complete each milestone. Talent Acquisition for looking at candidates for various roles. Documentation: Game Design Docs, UI/UX Wire Frames, Paper prototypes. Content Design theory and concepts for various parts of multiple games.System Design Formulas, and models for various games.A/B Split Testing for analytic feedback to better increase profitability of the products.

Lead Game Designer for multiple aspects on a large variety of games within Mobile and Social Platforms including Facebook, Iphone, Android, Ipad.Strong Focus on Monetization and Viral feature design due to the games being free to play, as well as a strong focus on long-term engagement and new user flow. Focusing on the gameplay and making sure that we don't break immersion too often. Systems Design: Economy, Level Progression, Feature Progression, Content Progression, Damage Progression, Ability Systems, Tech Trees, RPG Stat Progression, Quest/Story Rewards, Balancing & Tuning, Crafting Systems. Content Design: Prototyping new features, Brain Storming, Implementation, Creative Writing, Quest Bread Crumbing, Level Design, Object Interaction.Mobile Design: Scaling down designs to fit the mobile game environment, designing features that use the current technology, Focusing on the core quick gameplay sessions as well as long-term sessions. Focusing strongly on the target demographic. Design Adviser: Give design suggestions to teams that pitch ideas to Crowdstar's StarFund group. Work directly with the various studio's to make sure that their game is a success when it launches as well as helping them with any design mechanics or issues that they may have along the way. Design Team Management:Scheduling, Training, Prioritizing Tasks, and Mentoring Members.Hiring Manager - DesignersOne of the hiring managers that filtered through potential candidates for interviews. Knowledgeable Phone Screen and On-Site interview questions and procedures. Developed a System Designer Test for Social and Mobile System Designer positions.Have worked as a designer for the following games:Happy PetsHappy AquariumHappy IslandZoo ParadiseMighty PiratesIt GirlFish With AttitudeUnannounced Facebook "RPG"Unannounced Mobile and Facebook "RPG"Unannounced Mobile Synchronous Competitive Game Unannounced Mobile Single Player Game

Developed various systems: Item Sets, Ship Sets, Companions, Pets, Power Sets, Races, Classes, Ships, Weapons, Abilities, Loot Tables, Leveless Items, Premium Items, Created multiple boss battles for both groups and solo play.Balanced, tuned, and adjusted designs based on customer and QA feedback. Worked closely with other teams to make engaging encounters and game mechanics. Maintained the game balance of a shipped product while introducing new designs.

Database management.Tool Testing (Testing development software).Created, wrote and ran thorough test cases.Worked closely with developers to meet strict deadlines.Software Testing (Console and PC game Titles: 7 games, total of 12 skus).Balanced and tuned Godfather 2 single and multiplayer as a Development Tester.