Sr. Content Marketing Manager
CurrentAs part of Anaplan’s revenue marketing and global brand team, I produce valuable, relevant content to attract, engage, and increase the velocity of our B2B-buyer journey. My day-to-day includes:+ Orchestrating third-party agency and internal resources to scale our full-funnel, multi-industry, persona-focused content engine + Serving as editor in chief for the company blog and directing a robust publication schedule of enticing, digestible, SEO-driven thought leadership+ Partnering closely with product/solution/industry marketers and SMEs to simplify the complex and craft compelling stories that cut through the noise+ Reimagining existing web pages and authoring new ones, with improved conversions, bounce rates, and traffic results to show for it