Head Of Brand And Creative
Current
Australia
📍 Sydney, AustraliaAs the Head of Brand and Creative at Journey, I'm at the forefront of an exhilarating evolution in the growth marketing arena, especially for SaaS and service providers in the accounting industry. Our mission at Journey is not just about marketing; it's about being a catalyst for growth and innovation in a niche yet dynamic sector.🚀 What's Next for Journey in 2024:Expanding Horizons: Building on our momentum from 2023, we're amplifying our efforts to energise the accounting tech space. Expect more vigour, more innovation, and an expanding global footprint as we launch Journey AMER.Podcasting with Purpose: Keep an ear out for "The Green Room," our upcoming podcast, which will bring fresh perspectives and insightful conversations to your ears early in the new year.Venturing into Ventures: I'm particularly excited about Journey Ventures, our initiative to invest in early-stage accounting SaaS companies. This venture aligns with our ethos of nurturing innovation and supporting groundbreaking ideas in the industry.In-House Innovation: Under the codename 'Project COSH', we're not just advising; we're creating. We're diving into developing our own SaaS product, aiming to make a significant impact in the market.Culture & Fun: Above all, maintaining our 'No burn-out culture' remains a priority. We're here to have fun, break the mould, and learn from every challenge.🌟 At Journey, it's not just about what we do; it's about how we do it. As we step into 2024, our goal is to dial it up to 11, pushing boundaries and redefining growth in the accounting tech ecosystem.💡 I'm thrilled to be part of this journey, leading a team of creative minds and collaborating with visionaries.