Chad Bartlett Email and Phone Number
As a dynamic marketing leader with over 15 years of experience, I excel at creating and executing strategic marketing plans that drive growth, engagement, and value for customers and prospects. I have broad expertise in marketing strategy, product, customer, and partner marketing, as well as traditional marketing communications and events with a proven track record of successful product and program implementation.I lead and inspire cross-functional teams and collaborate well with others at all levels within the organization. My strength is in creating relationships, both internally and externally, which have led to successful partnerships and alignment in driving strategic initiatives. My mission is to provide intuitive, empathetic, and selfless service to others, and to enable Marketing that is productive, engaging, and inclusive. Some highlights of my passion and experience include:Leadership & Enablement: I lead by asking questions that not only help me understand but also help my teams uncover a deeper sense of “why.” I have strong intuition and an ability to discern and utilize data to validate insights and deliver marketing programs that are targeted, clearly communicated, and leave memorable impressions. Alignment & Execution: I develop and execute complex marketing plans and drive innovative strategic initiatives; aligning teams and functions to support top-level corporate goals and objectives. The foundation of a strong plan starts by stepping into someone else’s shoes to first learn and understand, and then drive to solutions that are a win/win for the business and its customers. Results-Driven: - Spearheaded an initiative that introduced innovative technology to the sales organization that improved efficiency by 25% while also increasing revenue. - Led a cross-functional team that built partner programming which generated incremental revenue for the company, the partner, and mutual customers’ businesses. - Propelled attendance of over 50% in online educational seminars resulting in increased demand generation opportunities.Professional Recognition:- 2014 Ecolab Excellence Award for Brand Building and Positioning- 2013 Ecolab Excellence Award for Customer Facing Excellence
Thrivent Charitable Impact & Investing®
View-
Strategic Initiatives Implementation ManagerThrivent Charitable Impact & Investing® Feb 2024 - PresentMinneapolis, Minnesota, United StatesResponsible for providing leadership to large strategic and cross-functional initiatives. It encompasses planning, directing, organizing, and controlling initiative deliverables and ensuring the achievement of business results. The position is also responsible for oversight and leadership of the initiative team, business processes and deliverables, and achievement of results for the business areas impacted to drive front office outcomes associated with business development and customer engagement.
-
Senior Commercial Marketing ManagerNational Carwash Solutions Nov 2022 - May 2023Lakeville, Minnesota, United StatesIn this role, I was responsible for the annual marketing planning, strategies, and tactical execution for the commercial chemical team. I worked closely with Product Management, Sales, R&D, Finance, and support functions to align product offerings, value propositions and engage our customers and prospects. With the legacy Zep business being acquired in November, I was also accountable for a variety of integration and process improvement initiatives, including but not limited to product line rationalization, product labeling and packaging, sales enablement content, website integration, and more. Specific duties of my role included:Leading marketing strategy and communication activities for the Chemical Division, bridging products, services, and human assets in B2B and B2C environments Executing annual marketing plans, strategies, and tactics to drive customer acquisition, conversion, and loyalty across digital and traditional communication channels Generating and presenting engaging content for internal and external online seminar campaigns which delivered 50% attendance rates and over $1M in sales opportunities Owning relationships and partner success programming intended to increase customer value-add, which led to incremental revenue of over $800K in F’22 Collaborating cross-functionally to maximize cross-sell and upsell opportunities, including process improvement initiatives and stakeholder management Managing and developing a team of two, including a Field Marketing Lead and a Marketing InternAdditional responsibilities and accountabilities as part of my previous role as a Senior Marketing Manager -
Senior Marketing ManagerNational Carwash Solutions Nov 2021 - Nov 2022Vehicle CareSimilar to my previous role as a Senior Marketing Manager at Zep, I was accountable for Marketing initiatives including digital and social media, sales enablement, brand management, end-customer merchandising, and most notably the integration of the Zep Vehicle Care chemical business within its new parent company, NCS. In this role, I was utilized as a subject matter expert to identify and integrate best practices from the legacy Zep business into NCS to improve operational efficiency, sales team engagement, and end-customer value. Specific duties of this role included:Championing the transition of all Zep-branded assets and collateral to NCS, including sales literature, selling tools, product labeling, websites, and social mediaEffectively managing and integrating the consumer chemical brand portfolio, and continuing to be a steward of building and maintaining, and differentiating our brands including Armor All Professional, Rain-X, Blue Coral and Black Magic Capturing Voice of Business, and Voice of Customer insights to effectively manage and position the chemical products in the marketplace Supporting the sales team with account-based marketing initiatives to drive increased value with key customers, including live presentations and development of customer-specific programming and proposals Preparing and executing internal and external communications including product integration and launches, and divisional business updates
-
Senior Marketing Manager - Customer SolutionsZep Inc. Sep 2018 - Nov 2021Eagan, Minnesota, United StatesReporting directly to the General Manager of the Vehicle Care business unit, I was responsible for all Marketing initiatives including tradeshow and event planning, digital and social media, sales enablement, brand management, end-customer merchandising, and more. I managed a team of four including two Assistant Marketing Managers, a Tradeshow Coordinator, and a Merchandising Project Manager. I partnered with the Senior Marketing Manager of Product Development to ensure close alignment of the innovation pipeline and product portfolio with the value drivers for our customers and prospects. Specific duties of this role included:Effectively managing the carwash brand portfolio, being a steward of building and maintaining consumer-recognized & trusted brandsBuilding and deploying a custom Sales App designed to enable and empower the sales team to drive increased sales performance and decreased time-to-close Executing a consumer study to capture data and insights that turned into actionable plans that drove brand awareness, product innovation, programming, and sales demand Identifying and developing vendor partnerships that increase value for the end customer, and drive incremental revenue for the businessLed and supported many successful product launches, utilizing a phase gate approach to ensure organizational alignmentPreparing and executing internal and external communications including Quarterly Town Halls, product launches, and divisional business updates Leading and developing (4) direct reports -
Product Marketing ManagerZep Inc. Dec 2017 - Sep 2018Eagan, MinnesotaElevating my position as an Assistant Marketing Manager, I was promoted into this role to focus on specific products and programming relative to the detailing product vertical, and customer segments including Auto Dealership, Auto Auction, and Full-Service Car Wash Detailing. I was responsible for maintaining the product portfolio, including product rationalization, new product innovation, and internal/external training initiatives. I built programming specific to large National Account customers and was an integral part of a team accountable for RFP responses.
-
Assistant Product Marketing ManagerZep Inc. Jun 2015 - Dec 2017Eagan, MinnesotaThis position at Zep allowed me to broaden my marketing experience to include product management beyond the skills I had developed focused on marketing communications. In this role, I reported to the Senior Marketing Manager and supported his efforts in building and maintaining the chemical product portfolio. I learned and led the phase gate process for product innovation and successfully launched a line extension of car wash fragrance products which grew over $2M in annual revenue. In addition, I was responsible for capturing competitive insights that helped to drive product innovation and differentiation.
-
Sr. Marketing Communications SpecialistEcolab Feb 2012 - Jun 2015Greater Minneapolis-St. Paul AreaI transitioned to the Institutional Division of Ecolab and refocused my marketing communications efforts on the commercial restaurant and hotel industries. In my time with the division, I helped craft a differentiated position of the Globally Harmonized Labeling initiative, which turned a global regulatory change into an increased value-add for our customers. The work done on this project earned our team a Marketing Excellence Award, recognizing customer-facing excellence. I was also able to develop programming specific to Long Term Care facilities which included the positioning of products and cleaning procedures specific to the growing needs of this emerging segment for Ecolab. The efforts of this project were rewarded with a second Marketing Excellence Award for campaign excellence. In addition to the segment growth responsibilities, I also led a campaign of implementing strategic promotions and direct marketing programs to drive the growth of lower-volume SKUs to increase their product vitality. -
Marketing SpecialistEcolab Vehicle Care Sep 2007 - Feb 2012St Paul, Minnesota, United StatesI joined Ecolab in 2007 as my wife and I transitioned from Chicago to our new home in Minnesota. My primary job function in this role was tradeshow and event management, which quickly broadened into other areas of Marketing Communications based on my skill sets, and the needs of the business. While managing a calendar of 21 events, and an annual sales meeting, I also managed the sales tools platform and regularly updated it with new tools to enable the field sales team. My background and eye for design allowed me to support Car Wash customers with POP merchandising and carwash menus to help them drive goals of top package selection and add-on purchases. This position also allowed me to build on my communications by producing and executing internal communications and promotions.
-
Assistant Marketing ManagerThomson Healthcare Aug 2005 - Aug 2007Produced internal/external communicationsExecuted full trade show and events calendarEstablished trade show and events standard operating procedures -
Marketing Communications CoordinatorMolex 2003 - 2005Coordinated North American trade show activitiesCreated and distributed monthly Molex e-newsletter
Chad Bartlett Education Details
-
Mini Masters - Project Management
Frequently Asked Questions about Chad Bartlett
What company does Chad Bartlett work for?
Chad Bartlett works for Thrivent Charitable Impact & Investing®
What is Chad Bartlett's role at the current company?
Chad Bartlett's current role is Strategic Leader | Team Builder | Product, Customer and Partner Marketing.
What schools did Chad Bartlett attend?
Chad Bartlett attended Iowa State University, University Of St. Thomas.
Not the Chad Bartlett you were looking for?
-
Chad Bartlett
Seattle, Wa2stratos.com, stryker.com -
Chad Bartlett
Digital Marketing Specialist | Expert In Local Advertising Solutions | Knoxville, Tn | Seo, Sem, Social Media, Ott/CtvKnoxville, Tn -
5yahoo.com, aol.com, wilsontrailer.com, students.msbcollege.edu, usfoods.com2 +160536XXXXX
-
Chad Bartlett
Bellevue, Ne4bpsne.net, ghaea.org, cb-schools.org, cbcsd.org3 +171232XXXXX
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial