Chad Bartlett Email & Phone Number

Minneapolis, Minnesota, United States

Responsible for providing leadership to large strategic and cross-functional initiatives. It encompasses planning, directing, organizing, and controlling initiative deliverables and ensuring the achievement of business results. The position is also responsible for oversight and leadership of the initiative team, business processes and deliverables, and achievement of results for the business areas impacted to drive front office outcomes associated with business development and customer engagement.

Lakeville, Minnesota, United States

In this role, I was responsible for the annual marketing planning, strategies, and tactical execution for the commercial chemical team. I worked closely with Product Management, Sales, R&D, Finance, and support functions to align product offerings, value propositions and engage our customers and prospects. With the legacy Zep business being acquired in November, I was also accountable for a variety of integration and process improvement initiatives, including but not limited to product line rationalization, product labeling and packaging, sales enablement content, website integration, and more. Specific duties of my role included:Leading marketing strategy and communication activities for the Chemical Division, bridging products, services, and human assets in B2B and B2C environments Executing annual marketing plans, strategies, and tactics to drive customer acquisition, conversion, and loyalty across digital and traditional communication channels Generating and presenting engaging content for internal and external online seminar campaigns which delivered 50% attendance rates and over $1M in sales opportunities Owning relationships and partner success programming intended to increase customer value-add, which led to incremental revenue of over $800K in F’22 Collaborating cross-functionally to maximize cross-sell and upsell opportunities, including process improvement initiatives and stakeholder management Managing and developing a team of two, including a Field Marketing Lead and a Marketing InternAdditional responsibilities and accountabilities as part of my previous role as a Senior Marketing Manager

Vehicle Care

Similar to my previous role as a Senior Marketing Manager at Zep, I was accountable for Marketing initiatives including digital and social media, sales enablement, brand management, end-customer merchandising, and most notably the integration of the Zep Vehicle Care chemical business within its new parent company, NCS. In this role, I was utilized as a subject matter expert to identify and integrate best practices from the legacy Zep business into NCS to improve operational efficiency, sales team engagement, and end-customer value. Specific duties of this role included:Championing the transition of all Zep-branded assets and collateral to NCS, including sales literature, selling tools, product labeling, websites, and social mediaEffectively managing and integrating the consumer chemical brand portfolio, and continuing to be a steward of building and maintaining, and differentiating our brands including Armor All Professional, Rain-X, Blue Coral and Black Magic Capturing Voice of Business, and Voice of Customer insights to effectively manage and position the chemical products in the marketplace Supporting the sales team with account-based marketing initiatives to drive increased value with key customers, including live presentations and development of customer-specific programming and proposals Preparing and executing internal and external communications including product integration and launches, and divisional business updates

Eagan, Minnesota, United States

Reporting directly to the General Manager of the Vehicle Care business unit, I was responsible for all Marketing initiatives including tradeshow and event planning, digital and social media, sales enablement, brand management, end-customer merchandising, and more. I managed a team of four including two Assistant Marketing Managers, a Tradeshow Coordinator, and a Merchandising Project Manager. I partnered with the Senior Marketing Manager of Product Development to ensure close alignment of the innovation pipeline and product portfolio with the value drivers for our customers and prospects. Specific duties of this role included:Effectively managing the carwash brand portfolio, being a steward of building and maintaining consumer-recognized & trusted brandsBuilding and deploying a custom Sales App designed to enable and empower the sales team to drive increased sales performance and decreased time-to-close Executing a consumer study to capture data and insights that turned into actionable plans that drove brand awareness, product innovation, programming, and sales demand Identifying and developing vendor partnerships that increase value for the end customer, and drive incremental revenue for the businessLed and supported many successful product launches, utilizing a phase gate approach to ensure organizational alignmentPreparing and executing internal and external communications including Quarterly Town Halls, product launches, and divisional business updates Leading and developing (4) direct reports

Eagan, Minnesota

Elevating my position as an Assistant Marketing Manager, I was promoted into this role to focus on specific products and programming relative to the detailing product vertical, and customer segments including Auto Dealership, Auto Auction, and Full-Service Car Wash Detailing. I was responsible for maintaining the product portfolio, including product rationalization, new product innovation, and internal/external training initiatives. I built programming specific to large National Account customers and was an integral part of a team accountable for RFP responses.

Eagan, Minnesota

This position at Zep allowed me to broaden my marketing experience to include product management beyond the skills I had developed focused on marketing communications. In this role, I reported to the Senior Marketing Manager and supported his efforts in building and maintaining the chemical product portfolio. I learned and led the phase gate process for product innovation and successfully launched a line extension of car wash fragrance products which grew over $2M in annual revenue. In addition, I was responsible for capturing competitive insights that helped to drive product innovation and differentiation.

Greater Minneapolis-St. Paul Area

I transitioned to the Institutional Division of Ecolab and refocused my marketing communications efforts on the commercial restaurant and hotel industries. In my time with the division, I helped craft a differentiated position of the Globally Harmonized Labeling initiative, which turned a global regulatory change into an increased value-add for our customers. The work done on this project earned our team a Marketing Excellence Award, recognizing customer-facing excellence. I was also able to develop programming specific to Long Term Care facilities which included the positioning of products and cleaning procedures specific to the growing needs of this emerging segment for Ecolab. The efforts of this project were rewarded with a second Marketing Excellence Award for campaign excellence. In addition to the segment growth responsibilities, I also led a campaign of implementing strategic promotions and direct marketing programs to drive the growth of lower-volume SKUs to increase their product vitality.

St Paul, Minnesota, United States

I joined Ecolab in 2007 as my wife and I transitioned from Chicago to our new home in Minnesota. My primary job function in this role was tradeshow and event management, which quickly broadened into other areas of Marketing Communications based on my skill sets, and the needs of the business. While managing a calendar of 21 events, and an annual sales meeting, I also managed the sales tools platform and regularly updated it with new tools to enable the field sales team. My background and eye for design allowed me to support Car Wash customers with POP merchandising and carwash menus to help them drive goals of top package selection and add-on purchases. This position also allowed me to build on my communications by producing and executing internal communications and promotions.

Produced internal/external communicationsExecuted full trade show and events calendarEstablished trade show and events standard operating procedures

Coordinated North American trade show activitiesCreated and distributed monthly Molex e-newsletter

Education record

Mini Masters - Project Management