Lead Data Analyst for Regional Strategic Accounts (RSA):As a pivotal member of the RSA team within the Customer Science organization, I spearhead the analysis and interpretation of both first-party and third-party data to create compelling narratives and insights for Finserv, Telco, and select Tech accounts, directly aiding sales teams in driving client engagement and results.Strategic Client Presentations and Executive Communications:Frequently called upon to present complex… Show more Lead Data Analyst for Regional Strategic Accounts (RSA):As a pivotal member of the RSA team within the Customer Science organization, I spearhead the analysis and interpretation of both first-party and third-party data to create compelling narratives and insights for Finserv, Telco, and select Tech accounts, directly aiding sales teams in driving client engagement and results.Strategic Client Presentations and Executive Communications:Frequently called upon to present complex data insights in clear, impactful ways to clients, showcasing a strong ability to communicate with executive-level stakeholders and aid in decision-making processes.Proactive Account Optimization:Regularly collaborate with internal stakeholders and team members to identify and implement strategies for account optimization and proactive client management, ensuring continued client satisfaction and business growth.Cross-Functional Team Collaboration for Enhanced Outcomes:Work closely with cross-functional teams, including Content (CSC) and Measurement Experts (MAP), utilizing critical thinking and creative problem-solving skills to meet client needs and drive impactful results.Cultural Development and Team Building:Actively involved in planning organizational summits, focusing on team activities and culture-building initiatives, contributing to a positive and cohesive work environment.Data Privacy and Compliance Expertise:Diligently uphold and advocate for stringent data privacy standards, including GDPR compliance, in all data handling and analysis, ensuring the highest level of integrity and respect for member privacy. Show less

• Create deliveries that consist of compelling narratives based on client performance data, market trends and industry insights to help drive productive client-facing conversations, offering sales support and customer insights.• Work with major stakeholders to help understand client pain points and campaign objectives - Major accounts include but not limited to (Amazon, FedEx, H&M, Coca-Cola)• On a daily basis, utilize technical skills (SQL, Tableau or Looker, Microsoft Excel… Show more • Create deliveries that consist of compelling narratives based on client performance data, market trends and industry insights to help drive productive client-facing conversations, offering sales support and customer insights.• Work with major stakeholders to help understand client pain points and campaign objectives - Major accounts include but not limited to (Amazon, FedEx, H&M, Coca-Cola)• On a daily basis, utilize technical skills (SQL, Tableau or Looker, Microsoft Excel, Powerpoint, etc) for mining data, analyze large datasets and presentation applications• Provide strategic insight into how to deepen sales conversations by evaluating client performance and providing a data driven story to effectively communicate complex analytics and recommended actions for strategic accounts that leads to new product solutions • Case by case, collaborate with functions across Indeed, including Sales, Product, Finance, Client Services, and Marketing to identify strategies for growth and efficiency. • Leverage Indeed’s unique data and analyze large datasets to identify areas of opportunity within the sales cycle• Independently manage all projects, deadlines and stakeholder relationships with timely delivery of ad-hoc requests• Work closely with Sales Directors to document customer needs and business requirements and partner with internal teams to develop new sales collateral Show less

• Develop learning agendas and media plans that highlight success metrics (media diagnostics), key learning questions, and objectives for American Express & Smucker's campaigns• Create and present bi-weekly, monthly, and quarterly wrap up reports for American Express access campaigns • Developed data-driven, actionable insights from multiple campaign learnings that ultimately resulted in American Express brand consideration and intent lift• Allocated media and paid social spend… Show more • Develop learning agendas and media plans that highlight success metrics (media diagnostics), key learning questions, and objectives for American Express & Smucker's campaigns• Create and present bi-weekly, monthly, and quarterly wrap up reports for American Express access campaigns • Developed data-driven, actionable insights from multiple campaign learnings that ultimately resulted in American Express brand consideration and intent lift• Allocated media and paid social spend towards high performing assets based on weekly and bi-weekly optimization reports across multiple campaigns • Lead internal cross-capability meetings and multi-department work streams with tight deadlines• Manage client communication and expectations on day to day basis while building relationships with inter-agency capabilities (Mkt, Media, Search, Social) to better align on campaign deliveries and ensure client satisfaction• Collaborated with other media agencies to optimize media channels and client-facing reporting Show less

• Was part of the core group that helped launch Unilever Consumer Goods North American PDC (People Data Center). An in-house research team responsible for answering any questions Unilever brands had. Questions included though not limited too: • “How are consumers using connected home devices (i.e. Amazon Echo) to help develop a Unilever POV on the future of this technology and to define future research initiatives.” This report was used as an example for the Global PDC to take… Show more • Was part of the core group that helped launch Unilever Consumer Goods North American PDC (People Data Center). An in-house research team responsible for answering any questions Unilever brands had. Questions included though not limited too: • “How are consumers using connected home devices (i.e. Amazon Echo) to help develop a Unilever POV on the future of this technology and to define future research initiatives.” This report was used as an example for the Global PDC to take knowledge of. • “How are consumers reacting to the launch of the new Dove Men+Care Elements range so I can understand how our activation efforts are landing and if messaging needs to be altered.” This impacted ongoing sales forecasts and helped predict the product’s marketplace impact.• Other responsibilities included presentations to brand managers, CMI, and brand category teams (i.e. Ice Cream) at Unilever. M&A reports that led to successful acquisitions. Training incoming analysts on software tools used, deck structures, and presentation guidelines. • Complete ownership of a brand perception report for Hoegaarden wheat beer, a Carrot Creative client. This report helped advise internal strategy teams that implemented the creative campaign. • Conduct monthly and quarterly reports for ANA All Nippon Airways on content performance, message advising, campaign strategy and recommendations going forward. • Provided insight into Disney’s newly launch DXP channel. I gave specific recommendations for what certain show content should be shown or improved upon using content performance and platform insights data. • Provide insight into multiple Under Amour questions like conducting audience analysis, measuring event performance, weekly updates to interactive dashboards showing Instagram data, social listening insights and bot registration management. • Work side by side with other departments helping advise the best way data should fit into the problem. Show less

• Ran weekly reports, interpreted data, constructed dashboards, suggested areas of improvement and made recommendations for clients projects going forward.• Provided new insight and a strategic approach for UHCU campaigns and LS Tractor website reconstruction while researching target markets and current brand trends. • Was in charge of monitoring social media accounts for the agency as well as for clients by optimizing keywords, curating content and gathering research and insights… Show more • Ran weekly reports, interpreted data, constructed dashboards, suggested areas of improvement and made recommendations for clients projects going forward.• Provided new insight and a strategic approach for UHCU campaigns and LS Tractor website reconstruction while researching target markets and current brand trends. • Was in charge of monitoring social media accounts for the agency as well as for clients by optimizing keywords, curating content and gathering research and insights for a digital campaign.• Project Management skills through Hubspot by making sure the team is up to date on all tasks while also writing content for the agency’s new website by doing promotional emails and eBook content. Show less

• Rand full campaign creations for Ngage, Mikelson Yachts, Austin Limousine Service and other local clients to run across social media accounts while using qualitative/quantitative analysis industry trends.• Conducted primary target consumer research using Facebook marketing features and practiced analytical skills to see results and make changes with Google analytics. • Interpreted data (KPIs, metrics) from analytics to ensure valuable campaigns across social media for our… Show more • Rand full campaign creations for Ngage, Mikelson Yachts, Austin Limousine Service and other local clients to run across social media accounts while using qualitative/quantitative analysis industry trends.• Conducted primary target consumer research using Facebook marketing features and practiced analytical skills to see results and make changes with Google analytics. • Interpreted data (KPIs, metrics) from analytics to ensure valuable campaigns across social media for our clients.• Performed account management responsibilities by conducting situation and competitive research while compiling data to make necessary changes to our client’s website to increase rankings on Google.• Collaborated with cross-functional teams to help create and improve ideas for existing clients by updating websites, writing headlines, and performance bios for upper management as well as blogs. Show less

• In charge of client’s (Yoga Yoga, Other World Competing, Texas Music Water) social accounts and scheduled content throughout the week. • Grew Facebook’s engagement by 47.7% and LinkedIn’s engagement by 200% for our local client Yoga Yoga.• Collaborated with art director during brainstorming sessions to create ad campaigns. • Supported analytic projects such as developing and researching quarterly reports that suggest areas in need of improvement.