Manage and coordinate marketing, advertising and promotional activitiesConduct market research to determine market requirements for existing and future productsAnalysis of customer research, current market conditions and competitor informationDevelop and implement marketing plans and projects for new and existing productsManage the productivity of the marketing plans and projectsMonitor, review and report on all marketing activity and resultsLiaison with media and advertising

Build relationships within the company and with external parties, such as suppliers and distributorsRead and comprehend legal documents, such as contracts or import/export agreementsDevelop material costs forecasting or standard cost listsMeet with suppliers to discuss performance metrics, to provide feedback, or to discuss production forecasts or changesImplement new or improved supply chain processesDevelop sales leads and process sales process from beginning to completionServes as a liaison between customer, sales and repair station to coordinate diligently all repairsWork with repair stations to minimize repair time, cost and enhance the communication of information between all parties Research pricing and capabilities on parts with various repair stations Negotiate new and manage current contracts for component repair pricing with new and existing suppliers. Continually evaluate & update the subcontract pricing guide(s) as required.Indicate opportunities to reduce stock levels on pool items and report problem items for which the pool size may have to be adjusted

Business DevelopmentMarketing IntiativesContract reviews on each customerQuotations Production schedulingResponding to customer inquiriesIdentify and initiate business development activitiesComplete paperwork according to Transport Canada manual, Operating procedures, and Work InstructionsFollow all aspects of quality systemParticipate in Six Sigma process improvement initiativesHuman Factors training

Senior sales manager in charge of all sales activities, departments and personnel involved in Sales and Marketing for the Company. Provided leadership to the day-to-day operations of the sales department, while maintaining focus on the company’s strategic goals. Member of the Company’s Senior Executive Staff. Reported to the Chief Executive Officer/President. Analyzed sales statistics to determine business growth potential. Established performance goals for all sales department employees, and monitors performance on a continual basis. Oversaw all hiring, training and firing of personnel involved in Sales and Marketing. Developed, or participated with the Senior Staff, in the development of the Strategic Marketing Plan for the Company. Directed department to achieve objectives established in the Company’s Strategic Plan. Coordinated sales operations with all other departments/divisions of the Company. Developed and/or maintained and improved business relations with all customers of the Company. Seek out and targets new customers and new sales opportunities, initiated action plan to approach and secure new business for the Company. Senior responsibility for all Trade Accounts Receivables. Monitors A/R aging on a proactive basis with his personnel, coordinates with Credit Manager and Accounts Receivable Manager/Controller.

Developed a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.Responsible for the performance and development of the Account Executives.Prepared action plans by individuals as well as by team for effective search of sales leads and prospects. Initiated and coordinated development of action plans to penetrate new markets. Assisted in the development and implementation of marketing plans as needed. Conducted one-on-one review with all Account Executives to build more effective communications, to understand training and development needs, and to provide insight for the improvement of Account Executive’s sales and activity performance. Provided timely feedback to senior management regarding performance. Provided timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval, while striving to maintain maximum profit margin. Maintains accurate records of all pricings, sales, and activity reports submitted by Account Executives. Created and conducted proposal presentations and RFP responses. Assisted Account Executives in preparation of proposals and presentations. Adhered to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.