Recruited by Edelman Smithfield to work on fintech, crypto and Web3 clients (OKX, Robinhood, WEX, Filecoin, NYDIG, PayPal). Entrusted with overseeing a diverse portfolio of financial clients and leading a global team of professionals. In this role, I am responsible for developing comprehensive public relations strategies tailored to the unique needs of both individual clients and the company as a whole. To ensure the effectiveness of these strategies, I work with cross-functional teams to conduct meticulous and in-depth analyses, gathering valuable insights that inform our approach and drive success.

Stepped in role expanding knowledge within technology sector; joined public relations agency promoting emerging technology clients (blockchain, defi, Web3, crypto). Oversee 6 start-up clients producing $1.2 million in revenues / year and 16 global team members. Develop individual client and company’s public relations strategies, conduct in-depth analyses to inform strategies, set KPIs, manage team performance, cultivate high-level media relationships, work closely with stakeholders, resolve escalated customer issues, and provide oversight of each client project’s timelines, resources, and deliverables.

Darwin PR, a marketing agency deeply rooted in public relations and socialmedia strategies and tactics, specializes in brand management, mediarelations, image creation, social media strategy and crisis management.We offer decades of experience without the high price tag by providingvaluable insight and flexibility large PR firms are unable to provide.Additionally, we pride ourselves on creative thinking and unmatched versatilitywhich allows us to seamlessly meet any client need.

Worked collaboratively with brand teams to identify go to market strategies.Owned brand communications strategies and program implementations. Builtdata-driven approaches to brand communications which enhanced both brandequity and business results. Developed innovative approaches and activationideas via integrations and product placements in support of brand objectives,which drove positive consumer engagements and business impacts.Developed successful vertical public relations support program to generateconsumer lifestyle and trade media coverage for AFM’s shopper, digital, andfoodservice teams; generated +350M earned impressions valuing +$180K inad value equivalency.

Developed strategic PR & communication plans with a focus on re-energizingcompany brand through key projects consistently producing millions of earnedmedia impressions, leveraging events tied to celebrity influencer engagementvia sponsorship agreement to promote brand.Led team of 5 Relationship Managers dedicated to fashion and home division,in support of companies global communications and 25+ PR, Influencer,Advertising, Digital & Media Buying Agency partners.Created programs targeted to improve diversity and inclusion of brand withprojects focused multicultural market generating millions hyper-targeted mediaimpressions via traditional and social channels across nationwide mediaoutlets.Enhanced social impact and brand lift through the creation of a robust multitier influencer program leveraging high caliber micro and macro influencers,garnering low CPE and CPM, in addition to social-savvy employees; activatinghundreds of campaigns reaching millions of consumers through engagingcontent on Facebook, Instagram, YouTube and blogs.Created a successful employee engagement platform allowing associates toshare brand content to their friends and family on social media; generatingmillions of earned impressions valuing six figure ad value equivalency whilereducing expenses.Shined spotlight on JCPenney as philanthropic company after tapping into#GivingTuesday movement to create high-profile shopping trips that pairedcelebrities with at-risk kids; sparked millions of impressions which eclipsedcompeting retailers’ holiday messages.

Developed strategic corporate communications & compelling socialengagement, manage daily agency execution, client-side strategydevelopment, campaign coordination, seven figure budget management,writing and PR material development, and overall project management.Ramped up core brand coverage in lifestyle-oriented media as part ofexecution of ongoing journalism strategy to generate enhanced consumerexposure around product announcements, promotions, unique holidays,partnerships and moments in time.Reached thousands of target-right Twitter followers and doubled total followersin non-traditional product launch promotion strategy that used special eventsto involve 44 influential dad bloggers; articles reached 300 million consumersthrough 566 stories in target-right media outlets with amplified reach of 4.5million+ monthly readers.Leveraged 120-year product anniversary to generate millions of consumerimpressions, hundreds of positive mentions, and thousands of engagementsacross social media channels; created strategic promotional mix of pressrelease, media mailers, satellite media tour, & audio news release; combinedwith influential social media blogger programs to drive product samples andincrease positive online sentiment through consumers sharing favorite productmemories.Awarded exclusive media coverage with elite journalism outlet for uniquebrand partnership and winning fan experience; cascaded to other outlets whichgenerated millions of residual consumer impressions in target-right men’smedia.

Established and grew relationship with key lynchpin accounts, managedbrand logistics & communications for product launches, news bureau/ mediarelations, crisis management, social media strategy development, and contentmanagement.Solidified agency relationship with key multinational client stakeholders bydemonstrating authenticity and commitment to client account through sharedpassion for their business and involvement in correlating conferences /events.Captured millions of media impressions in 3 months through leadership ofa national pet brands $2+ million pet adoption campaign; leveraged clientprominence in the industry to earn community goodwill through adoption of 1.1million homeless animals as a result of campaign tactics / activities.Capitalized on clients’ social media channels to boost their profile througheffective campaign storytelling on both clients Facebook page and throughnumerous blogger partnerships; leveraged robust social media conversationcalendars leveraged to help drive audience participation in campaign.Inspired 40+ bloggers and partner organization representatives to attendspecial conference session to receive clients branded assets which resulted inhundreds of dedicated tweets and nearly 1 million engaging impressions.Led global clients product account activities including developing/activatingnew product launches, delivering ongoing targeted media relations, developingproduct messaging, creation of press materials, and devising public relationsstrategies.Gained millions of impressions for internationally known mens personal careproducts anti-steroids campaign in key sports, national and regional mediaoutlets through management of influential sports spokesperson in mediainterviews surrounding one-day event with 300+ high school football playerspledging not to take steroids, which enabled client to address highly-relevantissue within target demographic.

Devised media relations strategies and executed events to generate optimumexposure for client accounts, including planning and executing tactics andlogistics while managing delivery mechanisms.

Managed media relations strategies, developed creative pitch angles,executed outreach and oversaw analytics/measurement reporting forFleetwood RV and Match.com accounts.

Determined media and investor relation activities for Coldwell Banker,Covad, PG&E, MCI, Wal-Mart, Disney Parks & Resorts, Warburg Pincus, andHewlett Packard; organized national media launch announcements, pressconferences, interviews, and seminars.