Chad Fox Email and Phone Number
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Full stack modern marketer with over 25 years of experience leveraging strategy, creative, data, and technology to drive business results. EVP & Chief Customer Officer at Academy Sports + Outdoors helping our customers HAVE FUN OUT THERE. Responsible for customer insights & analytics; marketing, media & creative; ecommerce & digital product; and customer care. Charged with stewarding an unmistakably Academy brand, inspiring customer engagement, and ultimately generating demand. Irrational car guy, unapologetic Red Raider, devoted husband and father of three.
Academy Sports + Outdoors
View- Website:
- academy.com
- Employees:
- 13743
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Evp And Chief Customer OfficerAcademy Sports + OutdoorsKaty, Tx, Us
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Evp & Chief Customer OfficerAcademy Sports + Outdoors 2024 - PresentKaty, Texas, UsLead customer insights & analytics; marketing, media & creative; ecommerce & digital product; and customer care. Charged with stewarding an unmistakably Academy brand, inspiring customer engagement, and ultimately generating demand.
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Svp & Chief Marketing OfficerDollar General 2019 - 2024Goodlettsville, Tn, UsLed customer insights & branding; MarTech & digital marketing; personalization & engagement; digital product & commerce; and the DG Media Network. -
Vice President Of MarketingWalmart 2018 - 2019Bentonville, Arkansas, UsLed marketing across stores, ecommerce, and digital products & services. -
Vice President Of AdvertisingWalmart 2016 - 2018Bentonville, Arkansas, UsLed advertising efforts for Walmart—creating world-class work that elevated the brand and had talk value.
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Senior Director, AdvertisingWalmart 2015 - 2016Bentonville, Arkansas, UsLed creative agencies in campaign development, content strategy, and multicultural advertising.
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Senior Director, Grocery MarketingWalmart 2013 - 2015Bentonville, Arkansas, UsPartnered with merchants and grocery suppliers to build best-in-class integrated marketing platforms to drive traffic and sales.
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Senior Director, Brand StrategyWalmart 2010 - 2013Bentonville, Arkansas, UsLaunched the Low Price Guarantee campaign to help position Walmart as the undisputed low price leader, improving price perception and delivering a 5-year high in Price Value Satisfaction.Led the strategy for Savings Catcher development, a tool that provides customer with evidential proof of price leadership.Developed the multicultural marketing center of excellence and laid the foundation to position Walmart as a leader in the multicultural space.
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Director, Sales Management-Grocery MerchandisingWalmart 2009 - 2010Bentonville, Arkansas, UsIntegrated feature planning for the Grocery SBU EVP, across four GMM/SVPs, to align against a customer-centric POV, ensuring features on the grocery side of the box looked as if they were planned and bought by one merchant.
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Director, Food MarketingWalmart 2008 - 2009Bentonville, Arkansas, UsDeveloped an approach to identifying and substantiating claims that resulted in launching the highly effective “Value Reframe” campaign versus grocery and food service.Partnered with merchant and supplier communities on formulating strategies and producing creative against sales driving seasonal food programs that kept Walmart top of mind with customers and drove traffic to stores.Began to position Walmart as a food authority by launching Genuine Steakhouse Steaks, the 100% Freshness Guarantee, an approach to food photography with strong appetite appeal, and the Bright Ideas demo program.
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Senior Manager, Brand StrategyWalmart 2006 - 2008Bentonville, Arkansas, UsServed as a key member of the team that repositioned the Walmart brand, resulting in a company aligned behind the purpose of “Saving people money so they can live better” and the “Save money. Live better.” integrated campaign.Spearheaded the rollout of the newly minted Walmart brand, including: logo, brand identity system, internal/ external store design, brand videos and artifacts, branded work space, and tractor trailer fleet.
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Brand ManagerTyson Foods 2004 - 2006Springdale, Ar, UsPlayed a critical role in launching the repositioned Tyson brand and rolling out the integrated “Powered by Tyson” campaign.Led brand promotion efforts for Extreme Makeover: Home Edition, U.S. Olympic Committee, U.S.A. Track & Field, U.S. Ski Team, U.S.A. Gymnastics, Motorsports, PGA, and the national mobile sampling fleet (Protein Patrol). -
Account SupervisorTrg 1999 - 2004Dallas, Texas, UsLed cross-functional teams in the development of integrated brand campaigns – from formulating the creative and media strategies, to setting and adhering to budgets and timelines, through final broadcast, print and digital production – for PrimeCo Personal Communications (now Verizon), The Pep Boys – Manny, Moe & Jack, Freightliner Trucks, American Standard, and Coldwell Banker. -
SergeantUnited States Marine Corps 1991 - 1999Washington, Dc, UsServed as an F/A-18 Hornet mechanic and plane captain in the Marine Corps Reserve. Received honorable discharge as a Sergeant upon completion of eight-year commitment.
Chad Fox Skills
Chad Fox Education Details
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Texas Tech UniversityBachelor Of Science -
Texas Tech University - Rawls College Of BusinessMaster Of Business Administration
Frequently Asked Questions about Chad Fox
What company does Chad Fox work for?
Chad Fox works for Academy Sports + Outdoors
What is Chad Fox's role at the current company?
Chad Fox's current role is EVP and Chief Customer Officer.
What is Chad Fox's email address?
Chad Fox's email address is cf****@****art.com
What is Chad Fox's direct phone number?
Chad Fox's direct phone number is +5511413*****
What schools did Chad Fox attend?
Chad Fox attended Texas Tech University, Texas Tech University - Rawls College Of Business.
What skills is Chad Fox known for?
Chad Fox has skills like Advertising, Marketing Management, Branding And Identity, Integrated Marketing, Marketing Strategy.
Who are Chad Fox's colleagues?
Chad Fox's colleagues are Ryan Pedrini, Kelsey Hinson, Cori Majewski, Cassie Lopez, Amy Ramirez, Kimberly Smith, Sandy Sandhu.
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