Responsible for the growth and profitability of Physicians Mutual Health, Life and Retirement portfolios. Oversight includes marketing, distribution and product management.

Lead marketing and communications for $1B+ insurance company, reporting to Combined’s President. Oversee 35+ staff in Canada and US for all marketing and communications disciplines for Combined and Chubb Workplace Benefits businesses. • Developed and launched new modernized Combined brand, winning eighth marketing industry award in 2022.• Won seven creative industry awards for new digital marketing campaign and capabilities while launching company’s first e-commerce direct-to-consumer acquisition model.• Initiated and led first company-wide customer experience initiative to identify and design programs that improve persistency and profitable growth.• Designed and implemented new telephonic sales capability within one month of COVID-19 pandemic shutdown. • Introduced company’s first digital, social and content marketing lead generation campaigns via LinkedIn (B2B) and Facebook (DTC). Notable B2B campaign generated 750+ marketing qualified leads at a CPL of $180.• Led market launch of new cancer insurance program, generating more than 150 million earned impressions via 25 media inclusions, including a cover story and several prominent lead stories in industry trades. • Built and launched new online affinity program to complement and succeed a long-standing telephonic program.

Led national program and group marketing for the Association, working with 36 independent BCBS Plans that represent the largest collective U.S. health insurer serving more than 105 million members. Formed the first ever national B2B Marketing Collaborative, culminating in the creation of a unified national value proposition and content strategy for national account sales and marketing. Worked closely with Plan sales and marketing executives to understand market dynamics and align B2B marketing strategies and execution. Also oversaw and managed P&L for national wellness programs (affinity and fitness tracking) sold by 26 Plans across all business lines, tripling revenue in less than three years.

Lead the annual planning efforts for UnitedHealthcare's Medicare & Retirement Distribution organization, including direct oversight of sales forecasts, sales territory planning, and helping to align sales staff to territories and goals for commissions purposes. Team provides clear and simple data intelligence and consulting to help sales leaders plan better, faster and smarter. Team also works with regional and local sales leaders to plan and execute localized sales campaigns, pilots and programs that create a unique, simple and positive experience for consumers. Created and implemented Open Enrollment Centers in 2011 (earned Innovation Award). Launched UHC MedicareStore(TM) strategy in 2012.

Completed six-month Executive Development Program while coming on board to oversee Field Marketing team and programs for UnitedHealthcare Medicare & Retirement. Managed relations with sales leaders across the country to develop and execute local sales and marketing strategies that complement national campaigns. Integrated materials team drove agent-based programs, tools and materials to help sales channels generate business opportunities and increase effectiveness. Created and launched "Meeting-in-a-box" strategy to increase sales and communication effectiveness when facilitating neighborhood meetings with members and consumers. Improved local advertising effectiveness by well over 50%.

Oversee suite of individual-based insurance plans targeting individuals between the ages of 50 to 64. Managed team of 22 professionals, marketing budget in the tens of millions and P&L in the hundreds of millions. Significant role working with AARP partnership and driving new joint marketing strategies and pilots. Selected to participate in the six-month UHG Executive Development Program.

Founded marketing services organization to support small-to-medium businesses in various B2B and B2C environments. Assisted 30+ businesses with all facets of market strategy, planning, and execution, adhering to and meeting stringent performance standards. Sold marketing and consulting services to business owners and entrepreneurs, executed consulting services, and provided advertising and marketing design for print and online. 90% success rate in new business opportunities to sales.

Member of executive management team and corporate steering committee, responsible for driving and executing marketing and product strategies. Created and communicated specifications for XATA’s new Web- and ASP-based product while supervising development efforts. Planned and executed product launch that generated over $3 million in new sales opportunities within the first two months.

Managed marketing and product management teams and external PR firm in defining and implementing all tactical and strategic facets of public relations, marketing communications, strategic alliances and product management. Played a prominent role in building start-up from 8 to over 80 employees and reaching 500% growth in corporate sales in two years. Participated and presented at several industry events, becoming a vocal industry spokesperson while developing strategic relationships with key market influencers and partners. Helped to initiate the eventual acquisition of company by PeopleClick, now part of ADP.

Directed all aspects of product marketing for two multi-million dollar business intelligence software product lines for domestic and international operations. Successfully managed six product releases in one year while overseeing and strengthening corporate relationships with remote development offices located in Ann Arbor, MI and Atlanta.

Four promotions in six years, held various positions from Product Marketing, Field Marketing, Public Relations, Client Relations and Sales. Received company's first Marketer of the Year Award. Created and launched company's Field Marketing team that resulted in 8% increase in sales win/loss ratio worldwide. Helped to lead company's launch in healthcare vertical segment as member of public relations team. Established and maintained relations with executives at key accounts while helping to facilitate sales visits with prospect accounts.