Chad Locklear Email & Phone Number

Hickory/Lenoir, North Carolina Area

Design layouts and assets for web pages, create online banners, design and code e-mail blast, and other online media to coordinate with product launches, service updates, trade shows and updates to existing product line.- Updated and maintained the Corning Cable Systems website using their content management system.- Work with online catalog team to assure the correct imagery and layout of online documents.- Work with supervisor to initiate and execute marketing plans within the digital space.

Hickory/Lenoir, North Carolina Area

- Lead the Enterprise creative services team, aid in design issues, problem solving, and development of the graphic support materials for new campaigns, product launches and updates, and sales initiatives.- Coordinate with marketing, product line managers, graphic team members and internal and external customers, scheduling, copy-editing, and outside vendors to ensure timely design and production of collateral materials for the Enterprise marketing team.- Lead marketing campaign projects that requires design brainstorming, campaign conceptual , and re-branding of products and packaging.- Implement new marketing campaigns and assuring compliance to brand guidelines.- As a team lead, continue to be a working designer, designing web imaging, print collateral, packaging, advertising, trade-show booths and collateral, online advertising, e-mail blasts, and other promotional materials required for day to day business.- Maintained personal expenses and initiated purchase orders when needed when projects dictated. - Designed collateral sales materials while coordinating and maintaining the schedule of multiple internal customers and projects- Collaborated in a team environment to ensure consistency and customer satisfaction of print and online materials- Initiated design, websites, and sales campaigns from concept to completion.- Led the 2013/2014 sales campaign from concept to implementation and acted as the liaison for the all projects that would implement this design style.

Hickory/Lenoir, North Carolina Area

- Designed elements and assets for web pages, online banners, e-mail blast, and other online media.- Created mini-sites, splash pages, online advertising and e-mail campaigns to coordinate with product launches, service updates, and trade shows.- Collaborated with the marketing and communications team to create online campaigns for new campaigns, tradeshows, product launches and updates, and sales initiatives.- Updated and maintained the Corning Cable Systems website using their content management system.

Hickory/Lenoir, North Carolina Area

- Design and implement e-mail marketing blast to notify customers and salesforce of product updates, new promotions, events, tradeshows and elicit customer feedback. Redesigned the website home page to create a unified corporate message on all web marketing with executive level, marketing, and creative director input.- Implemented outside corporate licensee graphics standards, namely Under Armour and New Balance, and coordinate with product line managers and product designers within GoldToeMoretz to create appropriate shippers, bins, packaging and sales aids for sales and promotions.- Design and oversee production of approximately 14 catalogues per year, 10+ sales sheets, 30+ packaging designs, and approximately 10 ads, national and trade, that support marketing sales strategy. - Implemented approval system to alleviate extra spending and keep cost down by reducing redundancy in packaging and materials used.- Work closely with purchasing, marketing, and product line management to stay within each product line budget, while keeping designs and end product at high quality standards. - Coordinate with outside print vendors to establish quality, budget, and time line expectations, while ensuring that all necessary deliverables are in place for final production.

Hickory/Lenoir, North Carolina Area

- Created and revised existing sales materials for Corning Cable Systems according to specifications from individual users and coordinated production with print vendors within critical time frames.- Implemented corporate identity package, Evolant, for the Public Network Market within Corning Cable Systems.- Designed logo for Corning Connected Community, a sales program for cable and hardware.

Hickory/Lenoir, North Carolina Area

- Maintained and updated product information and pricing on the Hickory Chair consumer web site, and provided product information to corporate partners for the maintenance of products on their sites.- Served on the Thomasville Furniture Industry corporate internet team to design and implement a new corporate web site.- Reworked Hickory Chair price lists, catalogs and corporate graphic materials to reflect new corporate design strategy and organized printing and external vendor distribution of corporate materials.

Hickory/Lenoir, North Carolina Area

- Developed and oversaw a complete identity package for Bernhardt Design and Bernhardt Textiles including: stationary, corporate forms, and sales and marketing materials.- Applied identity design concepts for collateral materials for Jhane Barnes Textiles, Inc., a Bernhardt company.- Designed and oversaw the implementation of the Bernhardt Design website.- Managed the design and production of brochures, price lists and various corporate graphic materials for the Bernhardt Furniture Industries Contract Division Companies: Bernhardt Design, Bernhardt Textiles and Jhane Barnes Textiles, Inc.