Create, source, develop and merchandise product assortment for OEM, Retail, E-commerce, and Mass Merchant sales.Manage, train, equip sales force to foster growth.Manage Product Development and R&D in multiple product categories utilizing global sourcing.Cultivate and maximize multiuple Licensee Brands across diverse channel base.

- Pioneering new Divison of National Accounts - Focused Berkline Brand development and Strategy Distribution- Strategic Consulting, including business plan & sales strategy development.- Creating new exclusive product opportunities for national accounts and e-commerce

- Developed and implemented an entire shift of product identity within the Lane Upholstery assortment - Multiple category merchandising and management – Recliner, Motion, Upholstery, Leather, Home Entertainment- Extensive Asia experience – merchandising, cover selection, special project, strategic national account selling, and negotiation of finished goods, raw materials, and pricing- Sales and Operations Planning implementation to rationalize sku assortment and direction across all product categories- Developed product portfolio assortment targeting strategic account growth in non-traditional furniture channels- Created product direction and assortment targeting e-commerce growth

- Developed strong business relationships by implementing effective communication, honest approach, and sincere persistence, achieving sales growth from $1.7 million to $12 million annually.- Created a successful product assortment for retailers based on regional research combined with continuous marketing effort. - Aggressively pursued corporate as well as personal prospects to expand market share and sales in each market. - Maximized distribution of seven product lines – recliners, motion, stationary upholstery, stationary leather, occasional, case goods, and cedar. - Developed and managed 25 Lane Comfort Showcase Galleries, 100 Accounts- Trained and advised retail sales and management staff on new and existing products and the selling process.- One of five called quarterly as the Sales Advisory Committee to advise in merchandising, advertising, and strategic planning.- Trained and managed sales trainee(s) into Senior Sales Representatives, 2006-2007, 2009-2010- Rookie of the Year, 2001

- Achieved 32% growth - Developed and managed 3 Lane Comfort Showcase Galleries, 65 Accounts