At the helm of marketing at Trusted Tech Team, a global premier Microsoft Cloud Solutions Provider, I lead a talented group of professionals dedicated to rewriting the playbook on growth marketing. My domain spans brand identity, corporate communications, inbound and outbound campaigns, paid media, martech strategy, public relations, and sales enablement—a comprehensive arsenal aimed at elevating our reputation, nurturing customer advocacy, and amplifying our digital and social presence.What Sets Us Apart?🌟 Brand Transformation: We're on a journey to redefine our brand identity, making it more resonant with our values and the communities we serve.💡 Customer Advocacy: Elevating customer experiences to foster brand loyalty and advocacy, setting a new standard in customer engagement.📈 Digital Social Presence: Expanding our footprint across digital landscapes, engaging in meaningful conversations, and building a community of like-minded professionals and businesses.

Led thought leadership, market mindshare and competitive awareness initiatives in support of all commercial lines of business (e.g., aaS, cloud, infrastructure, storage, severs and commercial PCs).• Managed a team of full-time employees, vendor agencies and $20M+ annual spend. • Nurtured c-suite customer spokespeople for the full range of private and public references including: analyst reports, CABs, earnings announcements, event keynotes, sales conversations, media releases, owned content.• Delivered a drumbeat of full-funnel content securing 170 referenceable customers influencing $200M annually.• Developed KPI measures, built SharePoint and PowerBI dashboards, and rolled out a QBR cadence for stakeholders• Envisioned the Dell Select Customer Acceleration Program driving a 300% increase in content activities (i.e., publicly referenceable owned/earned media).• Reinvented customer content capture at scale processes balancing regional representation and reducing production costs by 57%. Piloted in EMEA before global rollout.

Spearheaded strategic content and customer collaboration initiatives for HP Inc 3D Printing Digital Manufacturing business group.• Led the earned and owned media strategy, produced a steady drumbeat of customer marketing and sales content.• Implemented a digital social advocacy platform connecting HR, Marketing, and Sales leaders to employees on LinkedIn. Grew HP social reach by 3x, company page views by 4x and netted $1M in annualized media value• Budget owner for HP 3DP strategic agency support and a $325K content creation budget in FY21.• Served as growth mindset trainer delivering quarterly employee workshops to evangelize HP's cultural attributes.

Various roles:• Sr. Manager – Commercial Communications• Sr. Manager – Enterprise Field Marketing & Executive Engagement• Community Relations Manager - Microsoft Retail Stores• Executive Communications Manager – Office of the President/Legal/Government Affairs• Partner Marketing Content Lead – Windows MobileDrove customer and partner owned content creation.• Managed writing and editorial staff for the 2017 PR Daily Content Marketing Award-Winning Best Blog, Microsoft Transform. • Created and hosted a 3-part new media series, Microsoft Work Reworked, capturing the real stories of future technology jobs. Ran a social media campaign resulting in 7.4M impressions and the 2nd lowest cost-per-click ($0.19) across all of Microsoft’s paid activations in 2018.• Directed a broadcast media program and $1.1M annual budget to co-storytell with customers through local and national TV and radio outlets. Curated digital transformation conversations between Microsoft senior leaders and industry CXO level customers & partners.• Managed an annual portfolio of 200 executive customer and partner briefings and $1.2M annual budget influencing $851M in Microsoft sales and government advocacy.• Constructed narratives for c-level audiences and visiting elites.Managed internal communications rhythm for Corporate Affairs Group and Chief Legal Officer.• Published Microsoft’s Compliance & Ethics Report, consumed by 85,000+ employees and the Microsoft Board. • Partnered with Office of Compliance to develop key messaging and themes by analyzing employee infractions and trends. Supported creation of Standards of Business Conduct training.Developed programs to foster community outreach via the Microsoft Stores retail brick and mortar channel.• Drove 2,400 hours of experiences, drawing 48,000 unique store visitors and converting $2.4M in sales in 2013• Designed hyper-local, in-person consumer and SMB activities

Launched the SAP Developer Network online community, onboarded new customer and influencer contributors and moderated content. • Designed online content templates, developing content contribution and authoring workflow processes, identifying metadata tags for content classification and search, managing a beta program for SAP partners.• Managed a content team in the overall task of implementing new “developer areas”, cultivating and posting content (e.g., articles, eLearning, how-to guides, code samples, Weblogs, FAQs) gathered from external/internal stakeholders.

Published technical installation and user guides for Oracle Online Services hosted suite of applications. • Staffed and managed a small documentation team to create and deliver online and print Help.• Implemented the complete Help solution (online Help, print documentation, courseware, demo, and newsletter) for all existing and subsequent Oracle hosted applications.