Led the cross functional teams across 5 functional disciplines, corporate sales, marketing, brand management, field sales, and commercial operations. • Restructured marketing, corporate sales, brand management, merchandising, and field sales, optimizing performance and enhancing profitability.• Negotiated large-scale investments, including new M&A strategies, professional sports partnerships, and major brand acquisitions, driving companywide growth.• Primary lead for regulatory compliance; ensuring relevant industry regulations, standards, and legal both locally and federally. • Championed bill modification to align marketplace dynamics with the changing legal landscape.

Led a divisions that were responsible for sales strategy and retail execution for the North American segment of the business.• Oversaw the M&A process major multi-billion dollar acquisition of WhiteWave Foods, overseeing cost reduction and structural integration. • Established strategic direction and applied customer plans for Broker and Internal retail sales teams of Dannon North American and US business.• Generated profitable growth through strategic customer partnerships, optimizing assortment and implementing balanced programs to drive improved overall margin.• Owned category strategic vision, developing plans for customer interactions, optimal assortment targeting, P&L management, and trade management target impact.• Played a primary role in senior-level engagements with retail partners, including joint business planning (JBP), top to tops, and unique growth opportunity partnerships.• Created a new Go-to-Market Retail model, overseeing structure & personnel implementation, and activation across channels and markets.• Key stakeholder in innovation stage gates, responsible for retail, strategic sales plan, and shopper insight application to company growth.

Led teams responsible for creative and budget process for brand specific marketing and category development, including innovation, national and regional partnerships, and revenue planning insights. • Managed retail sales team, execution, structure, hiring, and planning across BU segments and regions.• Key cross functional leader in M&A activity• Served as sales strategy leader focused on new consumer and retailer growth plans, marketplace white space investigation, and go-to-market structure evaluation.