Marketing Leader - Marketing Planning/Operations/Technology, Promotions, Loyalty, Social, and Consumer Business Press

As the sponsor of the BRG, I lead development of strategies to increaseengagement of Hispanic y Latino associates, customers, and communitymembers.My key achievement:• Tripled membership in less than one year while leveraging platform toeducate employees on culture, traditions, value, and impact of Hispanicpopulation.

I earned multiple promotions to serve as the SVP overseeing marketingstrategy, promotions/events, and operations to drive $19B in annual sales.This includes leading and motivating my team in creating and executing themarketing vision and campaigns to continuously evolve our value propositionand solidify market dominance. Additionally, I forecast and control asubstantial annual promotional budget.My key achievements:• Surpassed sales goal and boosted profits by developing innovativepromotional/event strategies to reach customers in volatile retailenvironment facing novel challenges from global pandemic.• Conceptualized and drove multiyear value strategy designed to simplify thecustomer experience and improve value perceptions over time.• Improved customer engagement by leveraging real-time insights and feedbackto pivot marketing messaging and content in direct response to customerneeds.• Cultivated high-performing team of four direct and 80+ indirect reports,providing effective leadership development to promote several employees intohigher-level roles.• Orchestrated launch of retail media business (Kohl's Media Network), whichdelivered strong revenue results.• Managed introduction of multiple high-profile brands (Sephora, TommyHilfiger, Eddie Bauer, Calvin Klein).

I steered digital product strategy, emerging brands development, and in-store space optimization to bolster sales and maintain market dominance. Ialso continued leading the company-wide strategic pricing initiative.My key achievements:• Spearheaded Curated by Kohls collection by evaluating and forgingpartnerships with emerging digital-first brands, adding a significant amount of new brands and driving considerable volume of incremental sales.• Championed innovation and transformation across merchandising and planningorganizations to ensure Kohls provided best-in-class products to attractand retain loyal customers.• Captured dramatic sales growth for active category by launching activeexpansion initiative at 100+ test stores and subsequentimplementation nation-wide.

I was chosen to lead a company-wide initiative to launch a new pricingstructure across all departments and retail categories.My key achievement:• Generated high-volume sales and boosted profitability over time bysteering delivery of company-wide strategic pricing initiative to introduceanalytics- and elasticity-based pricing across the enterprise.

As head of planning and allocation for high-volume lines, I focused oneffectively controlling inventory and related costs. I led a team of 50 andadministered a large annual inventory budget.My key achievement:• Slashed on-hand inventory and improved turnover by formulating andimplementing new inventory management strategy.• Addressed unpredictable sales trends affecting women's category byfocusing on promoting key categories in balance with new styles andcapitalizing on market share opportunities.

I oversaw the team charged with handling all buying and merchandising forhousewares, electronics, and luggage.My key achievements:• Triggered solid growth in top-line sales across diverse group of homecategories.• Introduced premium electronics category featuring Fitbit, Beats, Samsung,LG, and other top-tier brands, as well as premium small appliance brandssuch as Breville, Nespresso, and Vitamix.

I directed a 25-member merchant team for the Kohls.com homes divisionencompassing domestics, housewares, home décor, luggage, and electronics.My key achievement:• Grew sales and gross margin while launching musical instruments,camping/outdoors, and other exclusive new categories to set Kohl's apartfrom the competition.

I managed and led financial planning and inventory management for thehouseware division, which generated robust annual sales.My key achievement:• Implemented inventory management strategies that optimized profits andsales, ensured reasonable turns, and underpinned an exceptional customerexperience.

I was accountable for establishing and managing allocation and replenishment strategies at the divisional level for the entire children’s apparel and toys area. I also coached and mentored a team of 12 direct reports.

With my promotion to the senior-level role, I increased the scope and complexity of my responsibilities while leading a larger team.

I defined the vision for the fashion bedding category, led and motivated a team of three, and identified and developed high-potential talent.

As a merchandise planner, I was fully responsible for managing inventory levels, creating and implementing the seasonal financial plans, and managing the weekly Open to Buy. I also supervised and coached one direct report.

I created assortments focused on driving sales, margin, and turnover while partnering with vendors to devise "best-in-class" categories.

In this first role in corporate side of Kohl’s, I focused on allocating inventory by store and developing new store budgets.