Chad Melnick Email & Phone Number

Menomonee Falls, Wisconsin, US

Marketing Leader - Marketing Planning/Operations/Technology, Promotions, Loyalty, Social, and Consumer Business Press

Menomonee Falls, Wisconsin, US

• As the sponsor of the BRG, I lead development of strategies to increaseengagement of Hispanic y Latino associates, customers, and communitymembers.My key achievement:
• Tripled membership in less than one year while leveraging platform toeducate employees on culture, traditions, value, and impact of Hispanicpopulation.

Menomonee Falls, Wisconsin, US

• I earned multiple promotions to serve as the SVP overseeing marketingstrategy, promotions/events, and operations to drive $19B in annual sales.This includes leading and motivating my team in creating and executing.
• Surpassed sales goal and boosted profits by developing innovativepromotional/event strategies to reach customers in volatile retailenvironment facing novel challenges from global pandemic.
• Conceptualized and drove multiyear value strategy designed to simplify thecustomer experience and improve value perceptions over time.
• Improved customer engagement by leveraging real-time insights and feedbackto pivot marketing messaging and content in direct response to customerneeds.
• Cultivated high-performing team of four direct and 80+ indirect reports,providing effective leadership development to promote several employees intohigher-level roles.
• Orchestrated launch of retail media business (Kohl's Media Network), whichdelivered strong revenue results.

Menomonee Falls, Wisconsin, US

• I steered digital product strategy, emerging brands development, and in-store space optimization to bolster sales and maintain market dominance. Ialso continued leading the company-wide strategic pricing initiative.My.
• Spearheaded Curated by Kohls collection by evaluating and forgingpartnerships with emerging digital-first brands, adding a significant amount of new brands and driving considerable volume of incremental sales.
• Championed innovation and transformation across merchandising and planningorganizations to ensure Kohls provided best-in-class products to attractand retain loyal customers.
• Captured dramatic sales growth for active category by launching activeexpansion initiative at 100+ test stores and subsequentimplementation nation-wide.

Menomonee Falls, Wisconsin, US

• I was chosen to lead a company-wide initiative to launch a new pricingstructure across all departments and retail categories.My key achievement:
• Generated high-volume sales and boosted profitability over time bysteering delivery of company-wide strategic pricing initiative to introduceanalytics- and elasticity-based pricing across the enterprise.

Menomonee Falls, Wisconsin, US

• As head of planning and allocation for high-volume lines, I focused oneffectively controlling inventory and related costs. I led a team of 50 andadministered a large annual inventory budget.My key achievement:
• Slashed on-hand inventory and improved turnover by formulating andimplementing new inventory management strategy.
• Addressed unpredictable sales trends affecting women's category byfocusing on promoting key categories in balance with new styles andcapitalizing on market share opportunities.

Menomonee Falls, Wisconsin, US

• I oversaw the team charged with handling all buying and merchandising forhousewares, electronics, and luggage.My key achievements:
• Triggered solid growth in top-line sales across diverse group of homecategories.
• Introduced premium electronics category featuring Fitbit, Beats, Samsung,LG, and other top-tier brands, as well as premium small appliance brandssuch as Breville, Nespresso, and Vitamix.

Menomonee Falls, Wisconsin, US

• I directed a 25-member merchant team for the Kohls.com homes divisionencompassing domestics, housewares, home décor, luggage, and electronics.My key achievement:
• Grew sales and gross margin while launching musical instruments,camping/outdoors, and other exclusive new categories to set Kohl's apartfrom the competition.

Menomonee Falls, Wisconsin, US

• I managed and led financial planning and inventory management for thehouseware division, which generated robust annual sales.My key achievement:
• Implemented inventory management strategies that optimized profits andsales, ensured reasonable turns, and underpinned an exceptional customerexperience.

Menomonee Falls, Wisconsin, US

I was accountable for establishing and managing allocation and replenishment strategies at the divisional level for the entire children’s apparel and toys area. I also coached and mentored a team of 12 direct reports.

Menomonee Falls, Wisconsin, US

With my promotion to the senior-level role, I increased the scope and complexity of my responsibilities while leading a larger team.

Menomonee Falls, Wisconsin, US

I defined the vision for the fashion bedding category, led and motivated a team of three, and identified and developed high-potential talent.

Menomonee Falls, Wisconsin, US

As a merchandise planner, I was fully responsible for managing inventory levels, creating and implementing the seasonal financial plans, and managing the weekly Open to Buy. I also supervised and coached one direct report.

Menomonee Falls, Wisconsin, US

I created assortments focused on driving sales, margin, and turnover while partnering with vendors to devise "best-in-class" categories.

Menomonee Falls, Wisconsin, US

In this first role in corporate side of Kohl’s, I focused on allocating inventory by store and developing new store budgets.

Bachelor Of Arts (B.A.), Economics

Education record