Advertising And Sales Promotion Manager
Eden Prairie, Mn, Us
Management of marketing activities related to Winnebago, Itasca, Rialta, and Ultimate motorhomes as well as commercial and specialty vehicles. Specific responsibilities included the development and management of national advertising campaigns, product brochures, national direct-mail campaigns, "Today and Tomorrow" monthly dealer magazine, "Traveling Times" quarterly consumer magazine, "Circle of Excellence" dealer recognition program, "Winnebago Industries Gifts and Wearables" corporate clothing and accessories program, point-of-purchase materials, product rolling footage, and dealer ad kits. Additional duties included support of major dealer trade show displays.