Results and growth oriented leader consistently driving substantial value creation for companies ranging from tech start-ups to world-leading brands. He brings over 30 years of experience leading transformative brand strategies for global companies such as Procter & Gamble, ADT, BCBS, and Sunbeam-Oster. Renowned for turning underperforming brands into market leaders, Chad was a key figure in repositioning Olay into a global powerhouse at P&G, generated hundreds of millions in new product and service revenue at ADT, and reversed a five-year precipitous decline at Oster, resulting in +132% growth over three years. Deep expertise in omni-channel marketing, financial management, and digital transformation, delivering significant ROI and strategic growth. MBA with Honors in Marketing and Finance from the University of Chicago Booth School of Business.Chad is Founder & President of Best Plans Consulting, LLC, a marketing & strategy consulting firm offering retained & project-based engagements. Chad is also the Founder of Trailmap For Life®, a 501c3 not-for-profit organization that specializes in providing best-practice training videos & tools to manage life's most difficult topics, including personal finance, health, time management, relationships, purpose, goal-setting, and more. The program is used by a wide-range of audiences around the world, producing life-changing impact for tens of thousands of people annually.
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Chief Marketing OfficerTalkmapBoca Raton, Fl, Us -
Chief Marketing OfficerTalkmap 2020 - PresentDallas, Texas, UsTalkmap is a Conversational Intelligence platform that uses AI-powered machine-learning to transform customer conversations into timely and robust business intelligence by ingesting 100% of customer calls & chats, then analyzes, structures & visualizes them with better-than-human accuracy, in real-time, at scale. -
Founder/PrincipalBest Plans Consulting 2015 - PresentBest Plans Consulting is a results-driven consulting firm with experience ranging from strategy development and brand creation to comprehensive creation and execution of successful marketing and sales plans and go-to-market campaigns. The firm offers a unique blend of creativity combined with financial rigor and real-world business experience, leveraging actionable KPIs and ROI-driven initiatives to consistently deliver significant revenue growth and profitability.
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Founder And CeoTrailmap For Life, A 501C3 Not-For-Profit Organization 2014 - PresentTrailmap for Life is a 501c3, not-for-profit organization that specializes in providing teems and adults the training, tools, and best practices to successfully manage life’s most challenging topics, impacting over 15,000 families annually.Trailmap for Life provides free interactive resources and video programs that equip parents & teens with the best practices required to successfully manage the critical topics in life that often destroy lives, but aren't taught in schools, including personal finance, nutrition, fitness, alcohol, smoking, drugs, friendships, dating, character, life purpose/goal setting, & more.Trailmap for Life offers 5 and 10 session video programs that share life-changing information, best practices, & secrets of success in managing life's most important topics. Each session takes less than an hour to complete & is designed for parents & kids (ages 11 & up) to do together on their own, or as part of a small or large group.Trailmap for Life also offers marriage programs that utilize best practices in communication and prioritization, delivering efficient and effective tools that quickly and meaningfully improve marriages.
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Chief Marketing OfficerLife & Specialty Ventures (Specialty Insurance Company Owned By Blue Cross, Blue Shield Plans) 2010 - 2014• Executive Vice-President and Chief Marketing Officer for Life & Specialty Ventures (LSV), a $620M specialty insurance company, wholly-owned by Blue Cross, Blue Shield plans across the U.S. offering Dental, Vision, Life, Disability & Critical Care Insurance. The company has more than 500 employees and covers more than 2.7 million members. Played a critical role in the company’s growth, significantly increasing new sales (+42%) and net income (+35%) while managing all aspects of marketing and corporate communications.
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Vice President MarketingAdt 2001 - 2010UsDirected Marketing and Sales enablement/support efforts across $5B North American region for Residential, Small Business, Core Commercial & National Accounts, including highly successful digital transformation, sales transformation, and the development of world-class retention teams. Led ADT Global efforts for 2.5 years, deploying best practices around the world, concurrent with North American role. Two-time recipient of prestigious Tyco Management Excellence Award. -
Director Of Sales & MarketingJax Holdings 1999 - 2001Led sales and marketing for a start-up with proprietary technology, securing strategic partnerships across multiple industries leading to successful sale to industry leader.
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Director Of MarketingSunbeam, Oster, Mr. Coffee 1996 - 1999Reversed five-year decline of Oster blenders, achieving +35%, +32%, and +30% growth over three consecutive years.; approach was successfully applied across other business divisions; identified and launched highly profitable new product lines in previously stagnant industry while overhauling manufacturing process across numerous current products that transformed unprofitable businesses into profitable ones.
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Brand ManagementProcter & Gamble 1993 - 1996Cincinnati, Ohio, UsIntegral member of the marketing team that relaunched the Olay brand, turning a failing portfolio into a global mega-brand. The relaunch is now a business school case study.
Chad Richard Education Details
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Rollins CollegeCum Laude -
The University Of Chicago Booth School Of BusinessMarketing And Finance
Frequently Asked Questions about Chad Richard
What company does Chad Richard work for?
Chad Richard works for Talkmap
What is Chad Richard's role at the current company?
Chad Richard's current role is Chief Marketing Officer.
What schools did Chad Richard attend?
Chad Richard attended Rollins College, The University Of Chicago Booth School Of Business.
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