Chad Smith Email & Phone Number

Philadelphia, Pennsylvania, United States

Philadelphia, Pennsylvania, United States

Columbia, Maryland, United States

• Roles Performed:UX Design Strategist, UX Design Project Lead, Design Thinking Workshop FacilitatorResponsibilities:Practice human-centered design thinking methodologies to fulfill user needs and project requirements.
• Helped build a strategic brand position through the creation of empathetic research, facilitating team brand strategy workshops, and designing assets. Built a strategic branding style guide with sample executions for a.
• Created strategic approach as project lead of a team effort to uncover and design functionality integrations in an “art of the possible”, future-state user interface for a major cross-branch system of applications for.
• Created project strategy and led a design team to complete a large Design System and standards to be iterated over a large system of applications. Design System saves one existing application team an estimated $124,448.
• Collaborated with a cyber defense application’s software team, stakeholders, and users to design workflows, uncover user journeys, create sketches, build wireframes, and design new functionalities by practicing design.

Baltimore, Maryland Area

• Responsibilities:Designed user experiences and functionality for digital products owned by T. Rowe Price’s enterprise branding and digital experiences team guided by research, industry insights, customer feedback, and.
• Designed, tested, and built features determined by business need. Demonstrated an ability to find and empathize with the appropriate stakeholders and testing participants, garnering educated insights to build.
• Developed fully-interactive prototypes to validate possible feature additions. Conducted user tests in both moderated and unmoderated sessions.
• Helped to conduct Zero-Based Design workshops for internal product teams, discerning and exposing features needed to build impactful corporate software.
• Collaborated across product design teams to develop a coherent design system for the firm in its entirety. Acquired an understanding of real-life design challenges, inconsistencies, and shared roadblocks encountered by.

Baltimore, Maryland Area

• Creating, designing and developing the front-end UI functionality for new products for Aol's AdLabs Innovation Team, guided by extensive user testing and audience feedback.
• Interviewing, brainstorming, designing, testing and building products and web experiences for AOL advertising and content initiatives. Demonstrating an ability to work with both stakeholders and users, extracting.
• Developing fully interactive prototypes for each brainstormed product within 24 hours of proposed concept. These prototypes are used to make rapid iterations on design based on user feedback during moderated and.
• Designing and conducting hundreds of user testing experiments to drive design and prove hypotheses around each product in service to teams across the company.
• Championing a “test-don’t-guess” environment emphasizing frequent user testing and rapid prototyping across internal teams in order to drive product design and development speed.

Baltimore, Maryland Area

• Responsibilities:Brand development, front-end design and development, advertising UI and animation, client brainstorms and consulting.
• Brainstorming, designing and building rich media and web experiences for top national and international brands' cross-device ad campaigns. Clients included McDonalds, Macy's, Nike, Navy Federal, Kaiser Permanente.
• Consulting clients about the effectiveness of their mobile advertising experiences and presence while keeping up-to-date on current mobile device limitations and technology. Championed a push for more expressive.
• Brainstorming and creating pre-sales mocks and demos for client presentations, winning millions in campaign ad dollars.
• Oversaw the training and adoption of new advertising platforms into the wheelhouse of my team, learning to apply our skills to extend our clients' campaigns onto platforms other than our own.

Baltimore, Maryland Area

• Developed brand and advertising for local businesses.
• Designed layout and illustrations for periodical publications.
• Created, designed and maintained company website and social media presence.
• Improved site performance through analytics and audience feedback.