Svp, Marketing Program Director
CurrentACQUISITION MARKETING GROUP MANAGER – Cobrand Partnerships- Oversee overall acquisition strategy and all partner channel marketing initiatives for the Citi/AAdvantage, Citi AT&T, Citi Expedia, and Citi Hilton Cobrand credit card portfolios- Develop annual marketing plans for the Cobrand credit card portfolios, consistently delivering double digit year over year account growth with increased penetration in digital channels- Design offer strategy and channel mix to maximize ROI for respective Cobrand credit card portfolios- Led acquisition efforts to seamlessly launch five new Cobrand products for Citi Cards portfolioIdentified and launched multiple new digital and non-digital marketing channel opportunities- Spearheaded digital distribution deal proposal for Cobrand partner which was worth over $40MM in 2 year revenue for their organization- Winner of Citi Leadership in Excellence Award PRODUCT GROUP MANAGER – Youth Markets- Managed the loyalty marketing strategy for the college and young adult segment. Initiatives included customer on-boarding, sales activation, ongoing usage, retention, and upgrades- Led strategy and managed product graduation program which delivered an incremental $55MM in annual revenue across the N.A. Cards Business- Managed end to end new product development initiative to drive $5MM incremental revenue. Project scope included product ideation, comprehensive qualitative and quantitative research, product construct build, and in-market testing- Launched real time mobile messaging merchant offer pilot program. Negotiated contract terms with partner and managed customer marketing materials- Established and strengthened cross-functional relationships with internal partner groups to successfully plan and execute integrated marketing programs
