Chad Terrell Email & Phone Number

Crystal River, FL, US

• Promoted to catapult Private Label brands into exponential growth and to build a Consumer Channel strategy for the Patterson Veterinary and Animal Health International Business units.Revenue responsibility: $200MFull.
• Rebuilt Private Label team to position for growth. Achieved 17% growth in topline revenue and 160 basis points improvement in margin in the first year, 860bps margin improvement in year 2. Record number of product.
• Building Patterson’s Consumer Channel strategy. Led business development/M&A initiatives to adapt to an evolving veterinary market. Built a pipeline of acquisition targets and led Initial stage contact and due diligence.
• Led all cross BU marketing functions, including Marketing Operations, Data and Analytics team, and Creative team including in house Graphics Designers and Copywriters.

Ocala, Florida Area

Revenue Responsibility: $114M | Full P&L responsibility | Lead a team of 60 employeesRecruited to drive market share growth and increase gross profits in the business. Driving Business Turnaround: Restructured team and created a culture of collaboration and a will to win culminating in above market growth. Grew annual revenue 14% and gross profit 15% by.

Lawrenceville, GA

P&L responsibility for the Americas Region | Reported to the Chief Commercial OfficerRecruited to run sales, marketing, engineering, regulatory affairs, customer support, and technical services with a remit to make Anitox a major player in the feed additives business in the Americas.  Spearheaded expansion in the region by building a solid team of.

• Selected by the CEO to lead Commercial Operations for the North American business during the integration with Elanco Animal Health.
• Operations department consists of Business Analytics, Commercial Training and Development, Customer Relations, Trade Shows and Meetings, and CRM and Sales Force Effectiveness and Reporting for both Companion and Farm.
• Led the analytics and data component of the Federal Trade Commission investigation of the proposed purchase of Novartis Animal Health by Elanco Animal Health.
• Maintained focus of the commercial team amid significant distractions by revising Sales Force Effectiveness metrics, programming and coordinating sales offers, and providing continuing education by the training and.

• Promoted to manage the sales force in the largest dollar volume Region ($140M annual) in the US. Team consisted of 8 district managers and 91 Territory and Key Account Managers.
• Demonstrated ability to keep team engaged and motivated through challenges due to significant supply issues, competitive pressure and brand re-launches.
• Member of the Commercial Leadership Team responsible for setting strategy within the Companion Animal Business Unit.

• Managed Companion Animal sales force of 86 TM’s, Key Account Managers, and District Managers covering one third of the US with sales exceeding $115M.
• Led the West Region to 100% of goal for the first time in 5 years and doubled the industry benchmark growth.

Frimley, United Kingdom

• International Assignment to build global general management competencies
• Managed largest BU in 2nd largest country - including marketing, sales, technical services, customer relations, and P&L responsibility.
• Orchestrated growth strategy including 2 new product launches and sales force expansion from 23 to 46 territories.
• Led team to #1 ranked sales force in Animal Health based on independent research.

Greensboro, NC

• Lead US marketing team to promote Cattle, Swine, and Poultry brands
• Launched 4 new brands and negotiated the acquisition of Denagard®, which became the largest food animal brand in the Novartis portfolio.
• Developed long and immediate term strategies for US Farm Animal Business.
• Drove strategy to integrate acquired company (Grand Labs) and increase sales force size by 33%

Bachelor Of Science (B.S.), Poultry Science

Act Leadership And Performance Coaching Certification, Executive And Leadership Coaching