Chad Terrell Email & Phone Number

Crystal River, Fl, Us

Promoted to catapult Private Label brands into exponential growth and to build a Consumer Channel strategy for the Patterson Veterinary and Animal Health International Business units.Revenue responsibility: $200MFull P&L responsibility across Companion and Production Animal business units• Rebuilt Private Label team to position for growth. Achieved 17% growth in topline revenue and 160 basis points improvement in margin in the first year, 860bps margin improvement in year 2. Record number of product launches (45) in year 3.• Building Patterson’s Consumer Channel strategy. Led business development/M&A initiatives to adapt to an evolving veterinary market. Built a pipeline of acquisition targets and led Initial stage contact and due diligence.• Led all cross BU marketing functions, including Marketing Operations, Data and Analytics team, and Creative team including in house Graphics Designers and Copywriters.

Ocala, Florida Area

Revenue Responsibility: $114M | Full P&L responsibility | Lead a team of 60 employeesRecruited to drive market share growth and increase gross profits in the business. Driving Business Turnaround: Restructured team and created a culture of collaboration and a will to win culminating in above market growth. Grew annual revenue 14% and gross profit 15% by identifying top talent from both internal and external sources to improve customer service at all levels, managing inventory and working capital, and focusing on effective marketing strategies.  Increased Corporate Account revenues by 20% by personally building relationships at the top and driving collaboration at the field level. Creating a Culture: Immediately began listening to employees and removing barriers to their success by encouraging active collaboration across teams and functions, communicating a Vision they can believe in, and investing in their personal development.  Established a Performance Management structure by introducing performance accountability, a robust review process, and manager calibration and ‘talking talent” sessions.Leading through Change: Revised our sales strategy to adapt to a changing regulatory environment by focusing our sales force on Veterinarians over OTC customers in anticipation of new restrictions to feed grade and injectable antibiotic sales.

Lawrenceville, Ga

P&L responsibility for the Americas Region | Reported to the Chief Commercial OfficerRecruited to run sales, marketing, engineering, regulatory affairs, customer support, and technical services with a remit to make Anitox a major player in the feed additives business in the Americas.  Spearheaded expansion in the region by building a solid team of salespeople, marketing professionals, and engineers, driving growth to 33% above prior year.  Led the selection and launch of Salesforce.com CRM platform for Anitox and created a new sales process to take opportunities from the lead stage through to close.  Presented business reviews and strategic plans to the Anitox Board of Directors and Riverside Private Equity Managing Directors on a regular basis.  Responsible for all contract negotiations with customers and channel partners in the region, including the selection and management of distributors and agents in Latin America.

• Selected by the CEO to lead Commercial Operations for the North American business during the integration with Elanco Animal Health. • Operations department consists of Business Analytics, Commercial Training and Development, Customer Relations, Trade Shows and Meetings, and CRM and Sales Force Effectiveness and Reporting for both Companion and Farm Animal businesses.• Led the analytics and data component of the Federal Trade Commission investigation of the proposed purchase of Novartis Animal Health by Elanco Animal Health. • Maintained focus of the commercial team amid significant distractions by revising Sales Force Effectiveness metrics, programming and coordinating sales offers, and providing continuing education by the training and development team.

• Promoted to manage the sales force in the largest dollar volume Region ($140M annual) in the US. Team consisted of 8 district managers and 91 Territory and Key Account Managers. • Demonstrated ability to keep team engaged and motivated through challenges due to significant supply issues, competitive pressure and brand re-launches.• Member of the Commercial Leadership Team responsible for setting strategy within the Companion Animal Business Unit.

Managed Companion Animal sales force of 86 TM’s, Key Account Managers, and District Managers covering one third of the US with sales exceeding $115M.• Led the West Region to 100% of goal for the first time in 5 years and doubled the industry benchmark growth.

Frimley, United Kingdom

• International Assignment to build global general management competencies• Managed largest BU in 2nd largest country - including marketing, sales, technical services, customer relations, and P&L responsibility.• Orchestrated growth strategy including 2 new product launches and sales force expansion from 23 to 46 territories.• Led team to #1 ranked sales force in Animal Health based on independent research.

Greensboro, Nc

• Lead US marketing team to promote Cattle, Swine, and Poultry brands• Launched 4 new brands and negotiated the acquisition of Denagard®, which became the largest food animal brand in the Novartis portfolio.• Developed long and immediate term strategies for US Farm Animal Business.• Drove strategy to integrate acquired company (Grand Labs) and increase sales force size by 33%

Bachelor Of Science (B.S.), Poultry Science

Act Leadership And Performance Coaching Certification, Executive And Leadership Coaching