Responsible for achieving sales goals set by the company• Responsible for new business development including attending food shows and trade shows.• Forecast planning for existing accounts with weekly audits to revise as necessary• Proactive follow up to existing accounts on new opportunities, marketplace feedback and annual sales reviews.• Developed promotional, presented and executed promotional plans to drive sales and profit during key selling seasons

Responsible for achieving and exceeding the Camping departmental financial plan including sales, gross margin, inventory and category turn. Results were achieved by developing and implementing merchandising strategies through purchase planning, advertising and in-store visual/merchandising planning• Collaborated with private label department towards development of quality products that meet overall margin strategies• Managed aged inventory at or below department plan• Developed supplier plans that with key vendors that fit into overall department initiatives and financial plans• Partnered with business analysis to investigate daily challenges and initiate immediate solutions to move the business forward.• Performed competitive assortment analysis of all branded and non-branded assortments as needed

Planned and forcasted an aggressive annual merchandise business plan that exceeded top-line sales goals, exceeded margin expectations and that allowed Wal-Mart to compete against ever more effective competitors.Constantly planned to improve overall department and personal performance by better understanding our customers and their needs and expectations.• Responsible for negotiating the best cost and providing a competitive retail that would lead the marketplace. • Analyzed sales trends against assortment plans and revised strategies as appropriate• Worked with the vendor community on emerging trends, assortments and how they fit with my overall departmental strategy.• Performed timely execution of planogram sets and in-store visual merchandising elements.

Responsible for a team of marketing managers that drove advertising and promotions activities for all hardlines divisions. Oversaw the company’s circular strategy and all company sponsorships. Also, was a primary member of the special events team, overseeing all executive and special guest presentations before being published on-screen.• Managed The First Tee Open at Pebble Beach annual Champions Tour official tournament sponsorship• Team consisted of 7 marketing managers responsible marketing/advertising and promotions• As brand manager, re-launched several key brands such as Ozark Trail and Kid Connection

Liaison between Corporate US and each in-country home office for Wal-Mart on marketing and promotional programs. Worked with in-country marketing teams to develop marketing programs specific for each country based on cultural relevance. Ensured each country knew and followed general promotional guidelines set out by Corporate U.S.• Adjusted and Presented US promotional programs to the 7 different country Marketing teams• Reviewed in-country developed promotional programs and presentations and provided feedback• Helped to develop supplier relationships with each countries marketing team members.• Successfully launched global in-store promotions such as movie releases

Oversaw all marketing and public relations activities for Lowrance/Eagle electronics. Product categories included Fish finders and GPS systems. Managed promotional budgets.• Managed both FLW and B.A.S.S. sponsorships• Managed and attended trade shows such as SHOT, ICAST etc.• Oversaw our pro-team which included anglers such as Kevin VanDam• Successfully put together press trips that brought together key outdoor writers and other manufacturers besides Lowrance