As a member of the Packers' Leadership Team, I drove transformative strategies to overcome challenges and enhance revenue rankings. I balanced retention, partner growth, and new business, resulting in top quartile standings across multiple revenue streams in 2023. Responsible for forecasting and managing both gross and net revenue budgets, including expense oversight for all department expenses. Shifting focus from stadium signage to integrated partnerships compensated for the missed stadium naming rights opportunity. I consistently introduced new inventory solutions, extending our monetizable assets. Leveraging a robust digital strategy, we achieved 6th place in digital/social revenue in the NFL. Leading the Corporate Sales team, I delivered $75MM+ in annual revenue across various streams. We surpassed targets and achieved a two-fold increase in corporate sales from 2014 to 2023. Innovative programs like "Return on Objectives" ensured partnerships delivered promised results. Co-developing an in-house broadcast model resulted in a remarkable 60% growth in broadcast revenue. Facilitating integrated marketing partnership sales through this model was a key achievement. My tenure with the Packers demonstrates a track record of strategic acumen and revenue growth.

As Director of Sales and Marketing Partnerships for the St. Louis Rams, I orchestrated the team's revenue generation by cultivating strategic marketing alliances with both national and local businesses. By thoroughly understanding their marketing objectives, I crafted campaigns that seamlessly integrated NFL and Rams assets to deliver impactful results. Notably, I negotiated a multi-million dollar naming rights partnership for the BJC Training Center (team practice facility), showcasing my proficiency in high-stakes negotiations. Additionally, my adeptness in securing major local team sponsorships/media agreements delivered eight-figure net revenue to the organization's bottom line. My exceptional financial performance was evident in surpassing seven-figure annual new business goals each year with the team.

As Director of Marketing and Corporate Sponsorships for the St. Louis Blues Hockey Club / Savvis Center, I was instrumental in establishing lucrative corporate marketing partnerships, driving substantial team revenue through tailored strategic alliances. I adeptly managed day-to-day marketing operations for a diverse range of events, including concerts, family shows, and sporting exhibitions. I led high-profile projects featuring renowned acts and major sporting events, enhancing the center's reputation and popularity. With a keen eye on budgeting and media placement, I executed comprehensive event marketing plans, optimizing promotional efforts across various platforms. My efforts were not only recognized through accolades such as the #1 rank in ticket sales but also honored as the National Venue Marketing Director of the Year by the Harlem Globetrotters in 2005.

Led end-to-end management of multi-million dollar yearly business projects, overseeing concept development, creative direction, budgeting, and billing. Collaborated with Anheuser-Busch executives to oversee MNA’s portfolio of national sales promotion programs. Directed an internal creative team, crafting innovative marketing strategies and securing a range of national promotions in competitive bids against rival agencies, including campaigns for brands like Michelob, O'Doul's, Bud Light, Budweiser NBA, MLB, Racing, and NCAA Hoops.

As Director of Marketing for "The Voice of St. Louis," I oversaw all image-related marketing activities, including sponsorships, remote broadcasts, talent appearances, and advertising. Additionally, I managed the allocation of on-air promotional spots, leveraging them to negotiate high-profile sponsorship deals for events like the Forest Park Balloon Race and the St. Louis Speakers Series. I also created and developed KMOX-owned events, promoting them through various channels. Notable projects included planning and executing the Rams Rally at Kiener Plaza and co-producing St. Louis Cardinals' Pep Rally for Opening Day in 2001.

Led comprehensive marketing and public relations efforts for Ralston Purina's diverse brand portfolio, collaborating cross-functionally to develop national campaigns, and working closely with brand managers to devise effective communication strategies and brand platforms for notable products including Purina O.N.E., Pro Plan, Puppy Chow, Kitten Chow, Meow Mix, Tidy Cats, Eveready Lighting Products, and Energizer Batteries.

As a Senior Account Executive, I spearheaded national and regional public relations campaigns for Budweiser, the Budweiser Clydesdales, and Anheuser-Busch's Promotional Products Group. This role also involved developing marketing and PR plans, managing budgets, securing sponsorships, and acting as a liaison between Anheuser-Busch executives and the media. Notable projects included managing public relations for the Centennial Olympic Games and coordinating activities for Bud Bowl events. Additionally, I provided marketing and PR guidance to clients such as the St. Louis Blues, Cardinals, Rams, Sony PlayStation, MLB Player’s Association, and NFL Players, Inc., including promoting the "Player’s Choice Awards" and coordinating events at Super Bowl XXXII.